Sony Entertainment Television

Sony Entertainment Television (abbr. SET) is an Indian Hindi-language general entertainment pay television channel that was launched on 30th September 1995, and is owned by Sony Pictures Networks India, a subsidiary of the Japanese Sony.[2]

Sony Entertainment Television
SET India logo.svg
Slogan Rishton ne ki hai meethi guzaarish, Rishta Likhenge Hum Naya
(Relations have made sweet requests, We will write a new relationship)
HeadquartersMumbai, Maharashtra
Picture format1080i HDTV
(downscaled to 16:9 480i/576i for SDTVs)
OwnerSony Pictures Networks India
Sister channels
Launched30 September 1995; 25 years ago (1995-09-30)[1]
Siti CableChannel 112 (SD)
Channel 22 (HD)
HathwayChannel 5 (Mumbai)
Channel 305 (Hyderabad)
Channel 250 (Bengaluru)
Asianet DigitalChannel 503 (SD)
Channel 849 (HD)
Kerala VisionChannel 202 (SD)
Channel 826 (HD)
Virgin Media (UK)Channel 805 (SD & HD)
AirtelChannel 111 (SD)
Channel 112 (HD)
Dish TVChannel 105 (SD)
Channel 104 (HD)
Tata SkyChannel 130 (SD)
Channel 128 (HD)
Channel 129 (SD/HD +1)
Sun DirectChannel 310 (SD)
Channel 874 (HD)
Videocon d2hChannel 109 (SD)
Channel 906 (HD)
Sky (UK & Ireland)Channel 703 (HD)
Channel 882 (SD)
Unifi TVChannel 343 (SD)

SET has been one of India's most popular television channels, having produced many iconic shows such as CID, Anamika, Aahat, Indian Idol, Super Dancer, Crime Patrol, Beyhadh, Jassi Jaissi Koi Nahin, The Kapil Sharma Show, Yeh Un Dinon Ki Baat Hai, Bade Achhe Lagte Hain, Kutumb, Kya Huaa Tera Vaada, Parvarrish - Kuchh Khattee Kuchh Meethi, Pyaar Ko Ho Jaane Do, Ek Deewana Tha, Mere Dad Ki Dulhan, Beyhadh 2, Patiala Babes, Kuch Rang Pyar Ke Aise Bhi and Kyun Utthe Dil Chhod Aaye. It is also home of Kaun Banega Crorepati based on British programme Who Wants to Be a Millionaire?[3]

SET India's YouTube channel also has 103 million subscribers, making it the 4th most subscribed YouTube channel overall.[4][5]


This channel was launched in September 1995 which started airing many dramatic and reality shows.[6] It also started airing all Disney Channel shows and Disney movies until 2003 and it also aired CID and Crime Patrol.[7][8][9] In 2006 Sony made an adaption of the famous show Big Brother, Bigg Boss.[10] It also made an adaption of American show Fear Factor, Fear Factor India but all these shows were moved to Colors TV.[11] In 2011 it changed its logo to green colour. In 2017 it changed its logo to purple colour.[12]


Sony Entertainment Television's current programming includes: Crime Patrol, Mere Sai - Shraddha Aur Saburi, Punyashlok Ahilyabhai, Vighnaharta Ganesha, Sargam Ki Sadhe Sati, Story 9 Months Ki, Kyun Utthe Dil Chhod Aaye, Ishk Par Zor Nahi, Indian Idol and Super Dancer


Outside IndiaEdit

A version for international transmission exists, which was previously known as Sony Entertainment Television Asia. Launched on 8 October 1998, it is based in the United Kingdom. The network has a great following amongst the South Asian countries, and some regions have their own programming. The international version is available in several countries and regions, including Hong Kong, Singapore, South Korea, Australia, Canada, Europe, Fiji, Guyana, Mauritius, the Middle East, New Zealand, Pakistan, South Africa, Suriname, Trinidad and Tobago, the United Kingdom, and the United States.[13]


SonyLIV was launched in India in January 2013 and it has access to 18 years of content from channels that comprise part of the Sony Entertainment Network. That translates to more than 700 movies and 40,000+ hours of television show coverage in Hindi, English, Tamil.[14] The streaming service was overhauled and dubbed SonyLIV 2.0 and started rolling out with new user experience and an all-new brand identity.[15]

Previous logosEdit


  1. ^ "Sony Entertainment Television Asia". Archived from the original on 1 February 2016.
  2. ^ "Overview". Sony Pictures Networks India. Archived from the original on 18 June 2018. Retrieved 26 December 2018.
  3. ^ "Sony Entertainment Television announces Kaun Banega Crorepati Season 12 - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2 July 2020.
  4. ^ "SET India". YouTube. Retrieved 8 May 2021.
  5. ^ "Top ten most subscribed YouTube channels in the world". Business Insider India. Retrieved 8 May 2021.
  6. ^ "Sony launches 'Kaun Apna Kaun Paraya' as part of fresh afternoon menu". Indiantelevision.Com. 30 May 2001. Retrieved 23 December 2020.
  7. ^ "'I wouldn't mind writing a funny love story' : Shridhar Raghavan". 10 February 2002. Retrieved 23 December 2020.
  8. ^ "Sony TV brings back CID, Aahat and Yeh Un Dinon Ki Baat Hai". The Indian Express. 1 April 2020. Retrieved 23 December 2020.
  9. ^ "Sony Entertainment Television's 'Crime Patrol Satark' to Initiate a New Chapter – Women Against Crime". India West. Retrieved 23 December 2020.
  10. ^ Srivastava, Priyanka Srivastava. "How real are reality shows?". The Times of India. Retrieved 23 December 2020.
  11. ^ "Bharti Singh announces Khatron ke Khiladi comeback in post with 'stunt hero' Rohit Shetty". Republic World. Retrieved 23 December 2020.
  12. ^ "Sony goes for image/content makeover, looks to capture the heart of the entire household". The Financial Express. 29 November 2016. Retrieved 23 December 2020.
  13. ^ "Sony Entertainment takes HD route in the US". 6 November 2013. Retrieved 23 December 2020.
  14. ^ Deb, Debabrata (15 July 2018). "The ultimate SonyLIV review: Everything you need to know". finder India. Retrieved 2 July 2020.
  15. ^ "SonyLIV Starts Rolling Out New Interface, Logo to Provide Fresh Experience". NDTV Gadgets 360. Retrieved 2 July 2020.

External linksEdit