Sony Entertainment Television

Sony Entertainment Television (abbr. SET) is an Indian Hindi-language general entertainment pay television channel that was launched on 30 September 1995, and is owned by Sony Pictures Networks India, a subsidiary of the Japanese Sony.[2]

Sony Entertainment Television
SET India logo.svg
HeadquartersMumbai, Maharashtra
Picture format1080i HDTV
(downscaled to 480i/576i for the SDTV feed)
ParentSony Pictures Networks India
Sister channels
Launched19 November 1995; 26 years ago (1995-11-19)[1]
Siti CableChannel 112 (SD)
Channel 22 (HD)
HathwayChannel 5 (Mumbai)
Channel 305 (Hyderabad)
Channel 250 (Bengaluru)
Asianet DigitalChannel 503 (SD)
Channel 849 (HD)
Kerala VisionChannel 202 (SD)
Channel 826 (HD)
Virgin Media (UK)Channel 805 (SD & HD)
AirtelChannel 111 (SD)
Channel 112 (HD)
Dish TV& d2hChannel 115 (SD)
Channel 114 (HD)
Tata SkyChannel 130 (SD)
Channel 128 (HD)
Sun DirectChannel 310 (SD)
Channel 874 (HD)
Sky (UK & Ireland)Channel 703 (HD)
Channel 882 (SD)
Dish Home (Nepal)Channel 204 (SD)
Dish Network (U.S.)Channel 695
Unifi TVChannel 343 (SD)
AT&T U-verseChannel 3704
Verizon FiOSChannel 1754
Streaming media
SonyLIVwatch now

SET India's YouTube channel has 96.5 billion total views making it the 3rd most-viewed YouTube channel overall and has 112 million subscribers, making it the 3rd most subscribed YouTube channel overall as of 21 August 2021.[3][4]


This channel was launched in November 1995 which started airing many dramatic and reality shows.[5] It also started airing all Disney Channel shows and Disney movies until 2003 and it also aired CID and Crime Patrol.[6][7][8] In 2006, Sony made an adaptation of the famous show Big Brother, Bigg Boss.[9] It also made an adaptation of American show Fear Factor, Fear Factor India but all these shows were moved to Colors TV.

In 2001, it changed its logo to a green colour. In 2016, it changed its logo to a purple colour.[10]



Outside IndiaEdit

A version for international transmission exists, which was previously known as Sony Entertainment Television Asia. Launched on 8 October 1998, it is based in the United Kingdom. The network has a great following amongst the South Asian countries, and some regions have their own programming. The international version is available in several countries and regions, including Hong Kong, Singapore, South Korea, Australia, Canada, Europe, Fiji, Guyana, Mauritius, the Middle East, New Zealand, Pakistan, South Africa, Suriname, Trinidad and Tobago, the United Kingdom, and the United States.[11]


SonyLIV was launched in India in January 2013 and it has access to 18 years of content from channels that comprise part of the Sony Entertainment Network. That translates to more than 700 movies and 40,000+ hours of television show coverage in Hindi, English,Telugu and Tamil.[12][13] The streaming service was overhauled and dubbed SonyLIV 2.0 and started rolling out with new user experience and an all-new brand identity.[14]


  1. ^ "Sony Entertainment Television Asia". Archived from the original on 1 February 2016.
  2. ^ "Overview". Sony Pictures Networks India. Archived from the original on 18 June 2018. Retrieved 26 December 2018.
  3. ^ "SET India". YouTube. Retrieved 8 May 2021.
  4. ^ "Top ten most subscribed YouTube channels in the world". Business Insider India. Retrieved 8 May 2021.
  5. ^ "Sony launches 'Kaun Apna Kaun Paraya' as part of fresh afternoon menu". Indiantelevision.Com. 30 May 2001. Retrieved 23 December 2020.
  6. ^ "'I wouldn't mind writing a funny love story' : Shridhar Raghavan". 10 February 2002. Retrieved 23 December 2020.
  7. ^ "Sony TV brings back CID, Aahat and Yeh Un Dinon Ki Baat Hai". The Indian Express. 1 April 2020. Retrieved 23 December 2020.
  8. ^ "Sony Entertainment Television's 'Crime Patrol Satark' to Initiate a New Chapter – Women Against Crime". India West. Retrieved 23 December 2020.
  9. ^ Srivastava, Priyanka Srivastava. "How real are reality shows?". The Times of India. Retrieved 23 December 2020.
  10. ^ "Sony goes for image/content makeover, looks to capture the heart of the entire household". The Financial Express. 29 November 2016. Retrieved 23 December 2020.
  11. ^ "Sony Entertainment takes HD route in the US". 6 November 2013. Retrieved 23 December 2020.
  12. ^ "SonyLIV launches Telugu Tamil content". mint.
  13. ^ Deb, Debabrata (15 July 2018). "The ultimate SonyLIV review: Everything you need to know". finder India. Retrieved 2 July 2020.
  14. ^ "SonyLIV Starts Rolling Out New Interface, Logo to Provide Fresh Experience". NDTV Gadgets 360. Retrieved 2 July 2020.

External linksEdit