Sony Entertainment Television

Sony Entertainment Television (SET) is an Indian Hindi-language general entertainment pay television channel, that was launched on 30 September 1995, and is owned by Culver Max Entertainment, a subsidiary of the Japanese Sony.[1]

Sony Entertainment Television
Sony TV new.png
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra, India
Picture format1080i HDTV
(downscaled to 576i/480i for the SDTV feed)
ParentCulver Max Entertainment
Sister channels
Launched30 September 1995; 27 years ago
Streaming media
SonyLIVwatch now
YouTubeSET India on YouTube
Sling TVInternet Protocol television

SET India's YouTube channel has over 143 billion total views, making it the third most-viewed YouTube channel overall; and over 157 million subscribers, making it the fourth most-subscribed YouTube channel as of June 2023.[2][3]


This channel was launched in September 1995 which started airing many dramatic and reality shows.[4] It also started airing all Disney Channel shows and Disney movies until 2003 and it also aired CID and Crime Patrol.[5][6][7] In 2006, Sony made an adaptation of the famous show Big Brother, Bigg Boss.[8] It also made an adaptation of American show Fear Factor, Fear Factor India but all these shows were moved to Colors TV.

In 2001, it changed its logo to a green colour. In 2016, it changed its logo to a purple colour. In 2022, it changed its logo to match that of SonyLIV.[9]



Outside IndiaEdit

A version for international transmission exists, which was previously known as Sony Entertainment Television Asia. Launched on 8 October 1998, it is based in the United Kingdom. The network has a great following amongst the South Asian countries, and some regions have their own programming. The international version is available in several countries and regions.[10]


SonyLIV was launched in India in January 2013 and it has access to 18 years of content from channels that comprise part of the Sony Entertainment Network. That translates to more than 700 movies and 40,000+ hours of television show coverage in Hindi, English, Tamil.[11][12] The streaming service was overhauled and dubbed SonyLIV 2.0 and started rolling out with new user experience and an all-new brand identity.[13]



  1. ^ "Overview". Sony Pictures Networks India. Archived from the original on 18 June 2018. Retrieved 26 December 2018.
  2. ^ "SET India". YouTube. Retrieved 8 May 2021.
  3. ^ "Top ten most subscribed YouTube channels in the world". Business Insider India. Retrieved 8 May 2021.
  4. ^ "Sony launches 'Kaun Apna Kaun Paraya' as part of fresh afternoon menu". Indiantelevision.Com. 30 May 2001. Retrieved 23 December 2020.
  5. ^ "'I wouldn't mind writing a funny love story' : Shridhar Raghavan". 10 February 2002. Retrieved 23 December 2020.
  6. ^ "Sony TV brings back CID, Aahat and Yeh Un Dinon Ki Baat Hai". The Indian Express. 1 April 2020. Retrieved 23 December 2020.
  7. ^ "Sony Entertainment Television's 'Crime Patrol Satark' to Initiate a New Chapter – Women Against Crime". India West. Retrieved 23 December 2020.
  8. ^ Srivastava, Priyanka Srivastava (26 January 2007). "How real are reality shows?". The Times of India. Retrieved 23 December 2020.
  9. ^ "Sony goes for image/content makeover, looks to capture the heart of the entire household". The Financial Express. 29 November 2016. Retrieved 23 December 2020.
  10. ^ "Sony Entertainment takes HD route in the US". 6 November 2013. Retrieved 23 December 2020.
  11. ^ "SonyLIV launches Tamil Telugu content". mint. 28 May 2019.
  12. ^ Deb, Debabrata (15 July 2018). "The ultimate SonyLIV review: Everything you need to know". finder India. Retrieved 2 July 2020.
  13. ^ "SonyLIV Starts Rolling Out New Interface, Logo to Provide Fresh Experience". NDTV Gadgets 360. 28 May 2020. Retrieved 2 July 2020.

External linksEdit