Sony Entertainment Television

Sony Entertainment Television (abbr. SET) is an Indian Hindi-language general entertainment pay television channel that was launched in November 21 1995, and is owned by Sony Pictures Networks India, a subsidiary of the Japanese Sony.[2]

Sony TV
SET India.jpg
SET India Logo
Sony TV New Logo.png
Slogan Rishton ne ki hai meethi guzaarish,
Rishta (Relations have made sweet requests, We will write a new relationship) Likhenge Hum Naya (We will write new)
HeadquartersMumbai, Maharashtra
Picture format1080i HDTV
(downscaled to 4:3 480i/576i for SDTVs)
OwnerSony Pictures Networks India
Sister channels
Launched21 November 1995; 25 years ago (1995-11-21) [1]
Siti CableChannel 112 (SD)
Channel 22 (HD)
HathwayChannel 5 (Mumbai)
Channel 305 (Hyderabad)
Channel 250 (Bengaluru)
Asianet DigitalChannel 503 (SD)
Channel 849 (HD)
AirtelChannel 111 (SD)
Channel 112 (HD)
Dish TVChannel 105 (SD)
Channel 104 (HD)
Tata SkyChannel 130 (SD)
Channel 128 (HD)
Channel 129 (SD/HD +1)
Sun DirectChannel 310 (SD)
Channel 874 (HD)
Videocon d2hChannel 109 (SD)
Channel 906 (HD)

SET has been one of India's most popular television channels, having produced many iconic shows such as CID, Aahat, Indian Idol, Ek Deewana Tha, Crime Patrol, Beyhadh , Ek Duje Ke Vaaste , Ek Duje Ke Vaaste 2 , Yeh Un Dinon Ki Baat Hai , Bade Achhe Lagte Hain and Kuch Rang Pyar Ke Aise Bhi . It is also home of Kaun Banega Crorepati based on British programme Who Wants to Be a Millionaire? [3]

SET India's YouTube channel also has over 85 million subscribers, making it the 4th most subscribed YouTube channel overall.


This channel was launched in October 1996 which started airing many dramatic and reality shows. It also started airing all Disney Channel shows and Disney movies until 2003 and it also aired CID and Crime Patrol. In 2006 Sony made an adaption of the famous show Big Brother, Bigg Boss. It also made an adaption of American show Fear Factor, Fear Factor India but all these shows were moved to Colors TV. In 2011 it changed its logo to green colour. In 2017 it changed its logo to purple colour.



Outside IndiaEdit

A version for international transmission exists, which was previously known as Sony Entertainment Television Asia. Launched on 8 October 1998, it is based in the United Kingdom. The network has a great following amongst the South Asian countries, and some regions have their own programming. The international version is available in several countries and regions, including Hong Kong, Singapore, South Korea, Australia, Canada, Europe, Fiji, Guyana, Mauritius, the Middle East, New Zealand, Pakistan, South Africa, Suriname, Trinidad and Tobago, the United Kingdom, and the United States.


SonyLIV was launched in India in January 2013 and it has access to 18 years of content from channels that comprise part of the Sony Entertainment Network. That translates to more than 700 movies and 40,000+ hours of television show coverage in Hindi, English, Telugu, and Tamil.[4] The streaming service was overhauled and dubbed SonyLIV 2.0 and started rolling out with new user experience and an all-new brand identity.[5]

Previous logosEdit


  1. ^ "Sony Entertainment Television Asia". Archived from the original on 1 February 2016.CS1 maint: BOT: original-url status unknown (link)
  2. ^ "Overview". Sony Pictures Networks India. Archived from the original on 18 June 2018. Retrieved 26 December 2018.
  3. ^ "Sony Entertainment Television announces Kaun Banega Crorepati Season 12 - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2 July 2020.
  4. ^ Deb, Debabrata (15 July 2018). "The ultimate SonyLIV review: Everything you need to know". finder India. Retrieved 2 July 2020.
  5. ^ "SonyLIV Starts Rolling Out New Interface, Logo to Provide Fresh Experience". NDTV Gadgets 360. Retrieved 2 July 2020.

External linksEdit