Social Blade

Social Blade (sometimes spelled SocialBlade) is a website that tracks social media statistics and analytics. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Instagram, Twitter, Facebook, Mixer, Dailymotion, DLive, and TikTok. Social Blade functions as a third-party to the respective social media platforms. Jason Urgo is the CEO of Social Blade.[2]

Social Blade
Social Blade YouTube icon.jpg
Social Blade's Youtube Channel icon
Type of site
Statistics ranking/Social networking
Available inEnglish
FoundedFebruary 8, 2008; 12 years ago (2008-02-08)
HeadquartersRaleigh, North Carolina United States
Created byJason Urgo
URLsocialblade.com
Alexa rankDecrease 1,050 (Global, April 2020)[1]
RegistrationOptional

HistoryEdit

Jason Urgo, the CEO of Social Blade, launched the website in February 2008, to track statistics for the website Digg.[3][4] In 2010, the website switched to track YouTube statistics.[4] In October 2012, Social Blade became an LLC.[3] In 2014, Social Blade launched consulting and channel management services.[3]

On October 24, 2018, Social Blade started a popular live stream to show the subscriber difference between T-Series and PewDiePie in an online competition.[5] As of April 2019 the stream regularly has 900 viewers and has led to a large increase of their subscriber count.[6][7] To accompany the attention in April 2019 Social Blade pulled an April Fools' joke where they allowed users to change the subscriber counts and ranks to ridiculously high numbers.[8]

Data collection and other functionsEdit

On its Frequently Asked Questions (FAQ) page, Social Blade wrote that "in order to best scale our tracking to meet the needs of millions that use Social Blade, we pull data from YouTube's public API. This means that we're getting the same information you see on public YouTube channel pages, we just work to examine that data across multiple days and aggregate it into a display format that is useful to you."[9] Social Blade, a website that contains subscriber predictions.[10] Social Blade also provides real-time subscriber count updates.[11]

Social Blade has also been noted work with content creators and YouTube multi-channel networks (MCNs) to help creators get partnered.[2]

RecognitionEdit

Social media platformsEdit

An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity."[12] Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the YouTube API. We rely on it for accuracy."[12] Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade.[12]

Media outletsEdit

Social Blade's data and analytics have been cited by mainstream news media outlets (such as Money, NBC, and HuffPost)[13][14][15] and outlets focused on Internet culture as well (such as Kotaku, Polygon, and Tubefilter).[12][2][16]

Aside from using subscriber (or follower) statistics reported by Social Blade, media outlets also cite Social Blade in regards to a content creator's or an account's estimated earnings.[13] HuffPost wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge.[15] Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs [cost per thousand views] vary SO much. They can be anywhere from $0.25 to $4.00 on average."[15] Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels.[14]

Social Blade's blog has also been noted for being "continuously updated with articles and news of interest to content creators, helping them stay on top of evolving trends and ways to better use YouTube and other social media services."[17]

ReferencesEdit

  1. ^ "socialblade.com Traffic Statistics". Alexa. Retrieved April 24, 2020.
  2. ^ a b c Alexander, Julia (April 24, 2018). "YouTube networks drop thousands of creators as YouTube policy shifts". Polygon. Retrieved December 27, 2018.
  3. ^ a b c Urgo, Jason (February 8, 2017). "Nine Years of Social Blade!". Social Blade. Retrieved December 27, 2018.
  4. ^ a b "All About Social Blade". Social Blade. Retrieved December 27, 2018.
  5. ^ "PewDiePie is YouTube's most-subscribed channel. He's about to be dethroned". Washington Post. Archived from the original on 8 January 2019. Retrieved 7 January 2019.
  6. ^ Walker, Alex (April 1, 2019). "The Dumbest Race On The Internet Is Finally Over". KoTaKu. Retrieved April 11, 2019.
  7. ^ "LIVE PewDiePie vs T-Series – Most Subscribed YouTube Channel Live Sub Count!". Social Blade. October 24, 2018. Retrieved April 11, 2019.
  8. ^ Porter, Matt (April 1, 2019). "April Fools' or hacked? Social Blade features altered PewDiePie and T-Series pages". Retrieved April 11, 2019.
  9. ^ "Frequently Asked Questions (FAQ)". Social Blade. Retrieved December 27, 2018.
  10. ^ Reporter, Staff (2019-03-20). "PewDiePie Briefly Lost Top Spot On YouTube". Tech Times. Retrieved 2019-03-26.
  11. ^ Dwilson, Stephanie Dube (December 17, 2018). "PewDiePie vs. T-Series Live Subscriber Count". Heavy. Retrieved December 27, 2018.
  12. ^ a b c d D'Anastasio, Cecilia (December 23, 2016). "YouTube Views Are Down, Analysis Says". Kotaku. Retrieved December 27, 2018.
  13. ^ a b Wile, Rob (January 2, 2018). "YouTube Star Logan Paul Is Embroiled in Controversy. Here's How Much Money His Channel Has Earned Him". Money. Time. Retrieved December 27, 2018.
  14. ^ a b Collins, Ben; Rosenblatt, Kalhan (April 4, 2018). "YouTube shooter repeatedly posted grievances about the video platform". NBC News. Retrieved December 27, 2018.
  15. ^ a b c Beres, Damon (February 5, 2015). "YouTube Stars' Huge Earnings Will Make You Question All Your Life Choices". HuffPost. Retrieved December 27, 2018.
  16. ^ Weiss, Geoff (August 30, 2018). "PewDiePie On Track To Be Overtaken As YouTube's Most-Subscribed Channel In October". Tubefilter. Retrieved December 27, 2018.
  17. ^ Rich, Jason R. (April 18, 2018). "Find Out Who's Watching Your Videos So You Can Give Them More of What They Want". Entrepreneur. Retrieved December 27, 2018.