A snapshot is a photograph that is "shot" spontaneously and quickly, most often without artistic or journalistic intent.
Snapshots are commonly technically "imperfect" or amateurish—out of focus or poorly framed or composed.
Common snapshot subjects include the events of everyday life, such as birthday parties and other celebrations, sunsets, children playing, group photos, pets, tourist attractions and the like.
Kodak encouraged families to use the Brownie to capture moments in time and to shoot photos without being concerned with producing perfect images. Kodak advertising urged consumers to "celebrate the moments of your life" and find a "Kodak moment".
The "snapshot camera" tradition continues with inexpensive point-and-shoot digital cameras and camera phones that fully automate flash, ISO, focus, shutter speed, and other functions, making the shooting of a good-quality image simple.
Other photographers consider these cameras the purest form of photographic instrument in providing images with the characteristics that distinguish photography from other visual media — its ubiquity, instantaneity, multiplicity and verisimilitude.