Simitar Entertainment

Simitar Entertainment, Inc. was an American media company that has sold music, videos, DVDs, and computer software. They have specialized in compilation albums, special interest video, and urban media. Simitar has distributed its own label.

Simitar Entertainment
TypeMedia company
FounderMickey Elfenbein,
Philip Kives
DefunctMay 12, 2000
SuccessorEncore Software (Sereno Ventures, LLC)
5555 Pioneer Creek Drive, Maple Plain, Minnesota
Key people
Mickey Elfenbein (Chairman),
Ed Goetz (President),
Mark Elfenbein (Vice President),
Greg Glass (Director of Sales)
Revenue$40,000,000 (1999)
Total assets$19,570,059 1
SubsidiariesPickwick Records
Footnotes / references
1 At time of bankruptcy in 2000


In 1985, Mickey Elfenbein, former president and CEO of K-Tel International, and Philip Kives (K-tel founder), after K-Tel just went to bankruptcy in October 1984, started Simitar Entertainment. The first film released by Simitar was the children's film Shinbone Alley, which was retailed at $39.95, and a soundtrack album will be marketed through television commercials.[2] Simitar bought Pickwick Records. Simitar was a long-time leader in budget VHS throughout the 80s and early 90s.

In 1986, Simitar Entertainment had reached a deal with the United States Hot Rod Association to bring and promote its home video title Monster Madness.[3] By 1987, Minnesota-based Wedding Information Services had inked an agreement with Simitar Entertainment, whereas Simitar would release several titles on videocassette to mass merchandise and their video stores.[4] Reach Entertainment produced sports home video programs for Simitar.

In 1991, Simitar scored a hit with the title Desert Shield, a documentary on the Gulf War.[5][6] On February 25, 1997, Simitar Entertainment had distributed the six-part documentary series Hollywood Starlets, produced by Promotions Plus in cooperation with Orphen Enterprises, which primarily focused on B-movie actresses.[7] By April, 1997 Simitar was the first independent in the U.S. with DVD releases. On May 18, 1998, Simitar had licensed the rights to 14 Jackie Chan movies, and several Godzilla movies to bring it onto DVD release, under license from United Productions of America, then-U.S. holder of the franchise.[6] In 1999, Simitar's revenues rose from $5 million to $40 million in just three years.

On March 9, 1999, Titan Sports, Inc.—the parent company of the World Wrestling Federation (WWF)– and its music licensee, The Cherry River Music Co., sued Simitar Entertainment for copyright infringement relating to WWF The Music, Vol. 3 and won. Subsequently, in 2000, Simitar folded due to problems in the music division; the company's total assets were $19,570,059, with debts of $25,556,878. Simitar auctioned off its assets later that year, including its film library, which sold to Brentwood Communications, Inc. (BCI) for $215,000. Ed Goetz and Greg Glass went to BCI to start a DVD division. In October/November 2003, BCI was purchased by Navarre Corporation. Naverre's assets have since been sold to Speed Commerce in 2012,[8] then to WYNIT Distribution in 2014.[9] Following the bankruptcy of WYNIT in 2017,[10] Sereno Holdings acquired most of the company assets and relaunched Navarre Distribution as "Encore Software",[11][12] and it is currently this "new" Encore which owns Simitar and the other former BCI labels.

Simitar releasesEdit

Bob HopeEdit


  1. ^ "Company Page". July 15, 1997. Archived from the original on 15 July 1997.
  2. ^ Weinger, Harry (1985-04-27). "K-Tel Veterans Head B-Movie Company" (PDF). Billboard. p. 28. Retrieved 2021-12-24.
  3. ^ McCormick, Moira (1986-05-03). "Hot Rodders Aid In Simitar Drive" (PDF). Billboard. p. 55. Retrieved 2021-12-24.
  4. ^ "Bridal Tape Is Marketed Through More Channels" (PDF). Billboard. 1987-04-04. p. 49. Retrieved 2021-12-24.
  5. ^ Paige, Earl (1991-02-09). "Simitar Clears Path Into Budget Video Spotlight" (PDF). Billboard. p. 65. Retrieved 2021-12-24.
  6. ^ a b Lovell, Glenn (1998-05-18). "Godzilla on DVD bus". Variety. Retrieved 2021-12-27.
  7. ^ "SHORT TAKES". Variety. 1997-02-26. Retrieved 2021-12-27.
  8. ^ "Navarre agrees to pay $50 million for SpeedFC". October 2012.
  9. ^ "WYNIT Distribution Acquires Navarre, Speed Commerce's Retail Distribution Unit". July 15, 2014.
  10. ^ "WYNIT files Ch. 11 bankruptcy, owes at least $106 million".
  11. ^ "SERENO VENTURES LLC Trademarks :: Justia Trademarks".
  12. ^ "SERENO VENTURES LLC Trademarks (31) from Trademarkia - page 1".
  13. ^ Archived at Ghostarchive and the Wayback Machine: I wanna be a policeman (1996). YouTube.
  14. ^ Laurel and Hardy Classics Anthology Utopia

External linksEdit