Siltanen & Partners
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Siltanen & Partners is an American advertising agency, located in El Segundo, California. The company was founded by Rob Siltanen in 1999, following his departure from TBWA/Chiat/Day.[1][2]
 | |
| Type | Advertising Agency |
|---|---|
| Industry | Advertising, Marketing |
| Founded | Los Angeles, 1999 |
| Founder | Rob Siltanen |
| Headquarters | , USA |
| Website | siltanen |
Major ClientsEdit
Siltanen & Partners has produced work for a variety of clients, including Nissan,[3] Apple Inc.,[4] Levi Strauss & Co, the International Olympic Committee, FreeInternet.com,[5] Tellme Networks, Round Table Pizza, Rubio's Coastal Grill, EA Sports, Skechers, Amazon,[6] Coldwell Banker,[7] Suzuki,[8] Panda Express,[9] VTech,[10] Togo's,[11] Pei Wei Asian Kitchen.[12]
Notable CampaignsEdit
Apple – “To The Crazy Ones”Edit
Rob Siltanen's "To the Crazy Ones" manifesto launched "Think Different", a campaign for Apple that went on to become a hallmark of modern advertising. The campaign won the 2000 Grand Effie Award for the most effective advertising in America[13] and the spot won the Emmy Award for best commercial in 1998.[14]
Nissan – “Toys”Edit
"Toys" remains one of the most highly awarded car commercials in history. It was named commercial of the year by TIME, Rolling Stone, USA Today, and Adweek.[15]
Amazon – “Kindle Fire” and “Kindle Fire HD”Edit
Siltanen's Kindle Fire campaign was ranked as the #1 most effective mobile technology advertising of 2013 by Ace Metrix.[16] Their efforts would again top the tech category in 2015, when marketing its successor, the Kindle Fire HD.[17]
Coldwell Banker – “This is Home” and “Homes for Dogs”Edit
Siltanen and Partner's has represented real-estate company Coldwell Banker since 2011.[18] A prominent television and digital campaign aired in 2016, entitled "This is Home" featuring user generated photos and video.[19]
Since 2015, Homes for Dogs has been an annual initiative in partnership between Coldwell Banker and Adopt-a-Pet.com to find homes for shelter animals.[20] Ace Metrix, an advertising analytics company, scored Siltanen & Partners's 2017 commercial, “Somebody to Love”, as the highest rated real estate ad of all time.[21]
In 2018, Coldwell Banker and Siltanen celebrated the fourth consecutive year partnering with Adopt-a-Pet.com with “Old Dog, New Dog”. The ad received the highest rating in the real estate ad category in 2018 and earned top marks for likeability. Only behind “Somebody to Love”, it is the second highest rated real estate ad ever.[22]
Skechers – “Performance Division”Edit
Siltanen & Partners was named agency of record for Skechers in 2012. Siltanen & Partners launched the Skechers Performance Division, featuring standout Super Bowl commercials in 2012 and 2013.[23] The work for Skechers has earned industry praise, placing the company on Ad Age's 2015 Marketer A-List.[24]
ReferencesEdit
- ^ Katie, Richards. "L.A. Agency Siltanen & Partners Uses Its Creative to Drive Business Results". Adweek.
- ^ Michael, McCarthy. "Rob Siltanen Goes It Alone". Ad Week.
- ^ "Can agency vet make Suzuki buzz like Nissan?". Automotive News.
- ^ "The Real Story Behind Apple's 'Think Different' Campaign". Forbes.
- ^ "Bringing Up Baby". Adweek.
- ^ "Amazon's First Fire Phone Spot Goes Heavy on the Cute". Adweek.com.
- ^ Elliott, Stuart (29 August 2011). "News From the Advertising Industry". The New York Times.
- ^ "Suzuki: 'Live Large, Drive Small'". Adweek.
- ^ "News From the Advertising Industry". The New York Times. 12 January 2014.
- ^ "VTech Retains Horizon Media, Appoints Siltanen As Its New Creative Agency". MediaPost Communications.
- ^ "Sandwich Chain Togo's Unveils Complete Brand Refresh". QSR magazine. 30 April 2018.
- ^ "Pei Wei to Panda Express: 'Our orange chicken is wei better'". Fast Casual. 6 March 2018.
- ^ "Apple Think Different". Effie.org.
- ^ "50th Emmy Awards Nominees and Winners". Emmys.com.
- ^ Barboza, David (24 October 1996). "Nissan is changing the rules for car ads by rolling out entertaining spots using toy characters". The New York Times.
- ^ "Dove and Kindle Debut Winning Ads to Millions of Captive Viewers". Ace Metrix. 3 March 2015.
- ^ "Amazon's First Fire Phone Spot Goes Heavy on the Cute". Adweek.com.
- ^ Schultz, E.J. "Coldwell Banker Makes Agency Move". Advertising Age.
- ^ "Siltanen & Partners, Coldwell Banker Celebrate Halloween Early". Adweek.
- ^ "Siltanen & Partners Celebrates Home, Dogs for Coldwell Banker". Adweek.
- ^ "Coldwell Banker Appoints New Top Marketer". MediaPost Communications.
- ^ "Old Dog Finds New Home in Coldwell Banker Ad". Ace Metrix.
- ^ "How This Year's Skechers And Suzuki Super Bowl Ads Were Created". Forbes.
- ^ Pasquarelli, Adrianne. "Ad Age's 2015 Marketer A-List". Ad Age.