SiGMA Group is a global events and media organization focused on online and offline gaming, emerging technologies, and affiliate marketing. It hosts events in Asia, Europe, the Americas, and Africa. Founded in 2011 by Eman Pulis, the company is headquartered in Limassol, Cyprus.

SiGMA Group
Company typePrivate
IndustryEvents, Media, Gaming, Brokerage, Alternative Dispute Resolution, Investment, Charity
Founded2011
FounderEman Pulis
Headquarters
Limassol, Cyprus
Area served
Worldwide
Key people
Eman Pulis (founder), Clive Terribile (CFO), Emily Micallef (CEO), Marianna Tavella (CLO), Mex Emini (CTO), Lauranne Urban (CMO)
Number of employees
150+
Websitehttps://sigma.world/

SiGMA Group operates through six pillars: SiGMA Events, SiGMA Play, SiGMA ADR, SiGMA Brokerage, SiGMA Media, and SiGMA Foundation.[1][2][3]

History

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SiGMA Group was established in 2011 by Eman Pulis as a private limited company named Viking PC Health Ltd.[4][5] In 2013, shareholders included the Lotteries and Gaming Authority, Malta Tourism Authority, Chamber of Commerce, media agencies Calvin Ayre and GPWA, and Scandinavian Power Media Group. In 2014, the company held its first event in Malta, an iGaming conference attended by 1500 delegates.[6][7][8]

The SiGMA event grew to 2,000 delegates in 2015 and 4,000 delegates in 2016. In 2016, the SiGMA Startup Pitch was launched, and the Careers Convention was introduced to the event.[9][10] By 2017, the event had grown to accommodate 8,000 delegates and was held for the first time at the Malta Fairs and Convention Centre.[11] During this period, the Affiliate Grand Slam (AGS) was launched, with events in Tallinn and Bucharest.[12]

In 2018, SiGMA launched the AIBC (formerly Malta Blockchain Summit) in conjunction with Malta's new DLT legislation. The Alpha Boot Camp (ABC) was introduced in Buenos Aires, focusing on connecting European online gaming suppliers with LATAM operators.[13] The Affiliate Grand Slam event also took place in Hong Kong. SiGMA's Careers platform was launched on their website.[14][15]

SiGMA introduced the Affiliate Grand Slam Summit and the Medical Cannabiz Summit in 2019. These events attracted over 15,000 visitors. Additionally, the company launched Cannabiz magazine.[16][17] The company received appreciation from Marie-Louise Coleiro Preca, the President of Malta.[18]

In 2020, the company hosted its first virtual conference, the SiGMA Focus Asia Summit, and launched a website translated into multiple languages.[19][20] SiGMA held its first international expo outside of Malta, SiGMA Eurasia, in Dubai in 2021. The SiGMA Americas digital summit and the SiGMA Focus Asia digital summit were also held.[21][22]  

SiGMA received a Certificate of Appreciation from the Private Office of Sheikh Saqer Bin Mohamed Al Qasimi and Sheikh Saqer Bin Mohamed Al Qasimi to Eman Pulis.[23] In 2022, SiGMA hosted over 50,000 participants across four events in different regions. This was followed by new locations – Toronto and Belgrade.[24]

In January 2023, the company planned its first event in Nairobi, Kenya.[25] In February, SiGMA supported Malta's third space bioscience research mission, the Maleth Project III.[26] SiGMA Group acquired the BiS gaming summit in São Paulo and the affiliate site CasinoBee.[27][28][29] The same year, the company also held events in Manila.[30][31] Also in 2023, it opened a new office in India.[32] In 2024, SiGMA Play won the Bonus Comparison Affiliate of the Year award from the Affpapa Awards.[33]

References

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  1. ^ Palansky, Seth; Cox, Laura Mcallister; Lanza, Elizabeth; Groumoutis, Stewart (2021-11-01). "Responsible Gaming for online Gaming". Gaming Law Review. 25 (9): 405–411. doi:10.1089/glr2.2021.29044.sle. ISSN 2572-5300.
  2. ^ "The Philippine Tourism Promotion Board brings cultural performance to SiGMA Asia opening – ISA-GUIDE" (in German). 2024-05-24. Retrieved 2024-08-08.
  3. ^ "SiGMA Malta sustains equivalent of 950 jobs for one year according to recent study". MaltaToday.com.mt. Retrieved 2024-08-08.
  4. ^ "Viking Pc Health Ltd | Malta Companies Directory". www.996co.com. Retrieved 2024-08-08.
  5. ^ captaincharity (2021-05-08). "All About Sigma Malta Event". CaptainCharity.com. Retrieved 2024-08-08.
  6. ^ "SiGMA Issue 1 by SiGMA Group - Issuu". issuu.com. 2014-10-13. Retrieved 2024-08-08.
  7. ^ captaincharity (2021-05-08). "All About Sigma Malta Event". CaptainCharity.com. Retrieved 2024-08-08.
  8. ^ "SiGMA Group acquires majority stake in iGaming Academy". Times of Malta. 2024-04-23. Retrieved 2024-08-08.
  9. ^ "Summit of iGaming, Malta (SiGMA) 2014". www.gamingmeets.com. Retrieved 2024-08-08.
  10. ^ "Summit of iGaming, Malta (SiGMA) 2015". www.gamingmeets.com. Retrieved 2024-08-08.
  11. ^ Palansky, Seth; Cox, Laura Mcallister; Lanza, Elizabeth; Groumoutis, Stewart (2021-11-01). "Responsible Gaming for online Gaming". Gaming Law Review. 25 (9): 405–411. doi:10.1089/glr2.2021.29044.sle. ISSN 2572-5300.
  12. ^ "В Таллине впервые состоится аффилиат-конференция Affiliate Grand Slam от организаторов SiGMA - LoginCasino". logincasino.com (in Russian). Retrieved 2024-08-08.
  13. ^ "Alpha Boot Camp 2018". www.gamingmeets.com. Retrieved 2024-08-08.
  14. ^ "SiGMA Malta postponed by two months until April 2021, Manila show still set for May". IAG. 2020-12-04. Retrieved 2024-08-08.
  15. ^ "Affiliate Grand Slam 3.0 Lands in Hong Kong". Times of Malta. 2018-01-21. Retrieved 2024-08-08.
  16. ^ Keszthelyi, Christian (2019-05-20). "Malta's SiGMA expands operations into Middle East, Asia | The Malta Business Weekly". Retrieved 2024-08-08.
  17. ^ "Cannabiz Issue 1 by Cannabiz Magazine - Issuu". issuu.com. 2019-09-20. Retrieved 2024-08-08.
  18. ^ "SiGMA starts tomorrow in Malta". Focus Gaming News | Latest Gambling Industry News & Updates. 2018-11-27. Retrieved 2024-08-08.
  19. ^ Ana (2023-04-22). "Ikigai Ventures – New €20 Million Fund launched by Eman Pulis". Tekpon. Retrieved 2024-08-08.
  20. ^ "Redefining the gambling space". Times of Malta. 2023-11-12. Retrieved 2024-08-08.
  21. ^ Palansky, Seth; Cox, Laura Mcallister; Lanza, Elizabeth; Groumoutis, Stewart (2021-11-01). "Responsible Gaming for online Gaming". Gaming Law Review. 25 (9): 405–411. doi:10.1089/glr2.2021.29044.sle. ISSN 2572-5300.
  22. ^ "Bigger, better, stronger than ever: Events lined up for SiGMA Group in 2023". Times of Malta. 2022-10-25. Retrieved 2024-08-08.
  23. ^ D'Mello, Sandhya. "AIBC UAE summit gets overwhelming response in Dubai". Khaleej Times. Retrieved 2024-08-08.
  24. ^ Palansky, Seth; Cox, Laura Mcallister; Lanza, Elizabeth; Groumoutis, Stewart (2021-11-01). "Responsible Gaming for online Gaming". Gaming Law Review. 25 (9): 405–411. doi:10.1089/glr2.2021.29044.sle. ISSN 2572-5300.
  25. ^ Africa, B. I. (2023-01-17). "SiGMA Group's ambitious plan to expand to Nairobi & 5 other global markets". Business Insider Africa. Retrieved 2024-08-08.
  26. ^ Muscat, Cristian (2022-11-25). ""SiGMA Malta Week tiġġenera attività ekonomika biex jibqgħu għaddejjin mad-950 impjieg għal sena"". talk.mt. Retrieved 2024-08-08.
  27. ^ "SiGMA Group acquires BiS gaming summit in São Paulo". Times of Malta. 2023-02-07. Retrieved 2024-08-08.
  28. ^ "Redefining the gambling space". Times of Malta. 2023-11-12. Retrieved 2024-08-08.
  29. ^ "BiS SiGMA Americas opens its doors in Sao Paulo for region's largest gaming and betting event - Games Magazine Brasil". www.gamesbras.com (in Spanish). Retrieved 2024-08-08.
  30. ^ "SiGMA Group reopens Manila offices – ISA-GUIDE" (in German). 2023-06-02. Retrieved 2024-08-08.
  31. ^ "Sigma Group reopens Manila offices in BGC". The Manila Times. 2023-06-24. Retrieved 2024-08-08.
  32. ^ "SiGMA Group acquires majority stake in iGaming Academy". Times of Malta. 2024-04-23. Retrieved 2024-08-08.
  33. ^ Afrika, iGaming (2024-05-29). "AffPapa iGaming Awards 2024 Winners Announced!". iGaming AFRIKA. Retrieved 2024-08-08.