Shoxx (stylized as SHOXX) was a Japanese music magazine published monthly by Ongakusenkasha founded by Seiichi Hoshiko. It focused on Japan's visual kei scene, featuring its most popular bands as well as new ones. It is advertised as a "Visual and Hard Shock" magazine on each cover, a title that was influenced by visual kei pioneers X Japan and taken from their album Blue Blood.[1][2]

PublisherOngakusenkasha Co., Ltd.
First issueOctober 1990
Final issueNovember 2016
Based inTokyo
WebsiteOfficial website

Different artists were featured on the cover every month, along with a 20-page feature which covered them through in-depth profiles and interviews, and a poster of the cover star. Regularly featured bands included X Japan, Miyavi, Mucc, Nightmare, The Gazette, Kra, Sid, Kagrra, Alice Nine, An Cafe and LM.C, among others.[3]

The magazine tended to appeal to overseas fans due to the large number of photos (often full-page) and advertisements included in each issue. It became more widely available as the popularity of Japanese music increased in the West.

In September 2016, it was announced that Shoxx had filed for bankruptcy.[4][5] The final issue featured SuG, although Shoxx would later release one more special-edition magazine in February 2017 that featured Nightmare.[6]


  1. ^ "Interviewing the man who coined the term "Visual kei", Seiichi Hoshiko". Jrock News. January 24, 2018. Retrieved January 24, 2018.
  2. ^ NBT (2018-01-31). "Interview: How Seiichi Hoshiko was impacted by hide of X Japan". JROCK NEWS. Retrieved 2020-10-09.
  3. ^ "the jrock scans directory". Retrieved October 25, 2019.
  4. ^ "帝国データバンク 倒産速報記事" (in Japanese). September 20, 2016. Archived from the original on September 20, 2016. Retrieved September 9, 2018.
  5. ^ "Ongaku Senkasha, the publisher of SHOXX magazine has filed for bankruptcy". jrocknews. September 20, 2016. Retrieved October 25, 2019.
  6. ^ "SHOXX Special - Fukkan Junbi Go - [Cover & Top Feature] NIGHTMARE [Back Cover] Plastic Tree". CDJapan. Retrieved October 25, 2019.

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