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A showcase website is a web portal used by individuals and organisations to showcase things of interest or value.[1] They differ from review websites in that they offer little or no interaction with the user nor do they attempt to harvest user internet activity metrics. Some showcase websites offer a newsletter that can be sent to an email address. In most cases these sites are completely open for any guest visitors. Users can pay with money online if a Web developer enables the function in which case you can set up online purchasing using credit. Many showcase websites can allow the viewer the leave comments as well as rate on users products

Showcase websites fall into these main categories:

  1. Websites that showcase other websites for various reasons including, appreciation, marketing and idea generation, especially in collaborative environments.[2]
  2. Showcasing material objects such as rare paintings, fine jewelry, luxury motor cars and exclusive or exotic holiday destinations.[3]
  3. Websites that showcase any legal entity such as celebrities, corporations and government departments, NGO's etc.[4][5]
  4. Creative internet users can showcase the results of their writing, artistry or use of any other talents.[6]

Business rationaleEdit

There doesn't need to be a business strategy behind pure showcase websites. Sometimes the rationale is not clear, as in the case of, in that the people behind the site are philanthropists and any advertising on the site is for charitable organisations only.


  1. ^ Sweeney, Susan; Andy MacLellan; Ed Dorey (2006). 3G Marketing on the Internet: Third Generation Internet Marketing Strategies for Online Success (7th, illustrated ed.). Nova Scotia: Maximum Press. p. 17. ISBN 978-1-931644-37-2. Your website can be used to showcase stuff
  2. ^ Karacapilidis, Nikos (2009). Information Science Reference (ed.). Solutions and Innovations in Web-Based Technologies for Augmented Learning: Improved Platforms, Tools, and Applications. Idea Group Inc (IGI). p. 84. ISBN 978-1-60566-238-1.
  3. ^ Okonkwo, Uché (2010). Luxury Online: Styles, Systems, Strategies. USA: Palgrave Macmillan. p. 360. ISBN 978-0-230-55536-5. Today, the question of 'why' luxury should be online is no longer relevant but the current issue is 'how' luxury should present itself online particularly as consumers take charge of their virtual experiences.
  4. ^ Campbell, W. Keith; W. Keith Campbell; Joshua D. Miller (2011). The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches,. John Wiley & Sons. p. 403. ISBN 978-1-118-02924-4.
  5. ^ Davies, Julia; Julia Alison Davies; Guy Merchant (2009). Web 2.0 for schools: learning and social participation (Volume 33 of New literacies and digital epistemologies ed.). Peter Lang. p. 25. ISBN 978-1-4331-0263-9. Many celebrities use this format as a way of promoting their image and activity,
  6. ^ Quinn, Catherine (2010). No Contacts?: No Problem! How to Pitch and Sell a Freelance Feature. UK: A&C Black. p. 85. ISBN 978-1-4081-2356-0.