Shelf Awareness is an American publishing company that produces two electronic publications/newsletters focused on bookselling, books and book reviews.

Shelf Awareness
EditorJohn Mutter
CategoriesBook reviews, trade publications
FrequencyDaily/Twice weekly
PublisherJenn Risko
First issue2005
CompanyShelf Awareness
CountryUnited States



With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-newsletter for the book industry and an e-newsletter for general readers.

Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000.[1] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000.[2] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.[3]



The company was founded by editor/journalist John Mutter (editor-in-chief)[4] and Jenn Risko (publisher)[5] in 2005 to produce a trade magazine for booksellers.[6]

The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000[1] industry professionals.[7][8] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features.[9]

In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers.[10][11] The company hired Marilyn Dahl as the review editor[12] and Jennifer Brown as the children's literature editor.[13] There is a consumer version, called Shelf Awareness for Readers.

See also



  1. ^ a b "Shelf Awareness Pro". Retrieved July 7, 2014.
  2. ^ "Shelf Awareness for Readers". Retrieved July 7, 2014.
  3. ^ "Shelf Awareness Bookstore Edition". Retrieved July 7, 2014.
  4. ^ "BookTV Panel Discussion on Independent Bookselling". C-SPAN BookTV. May 18, 2013. Retrieved June 17, 2013.
  5. ^ "BookTV 2010 Year in Books". C-SPAN BookTV. December 29, 2010. Retrieved July 18, 2013.
  6. ^ Frank, Meagan (September 24, 2012). "Risko & Mutter Key to Shelf Awareness". Books Make A Difference. Retrieved June 17, 2013.
  7. ^ Stein, Garth (May 1, 2009). "Fast Cities 2009". Fast Company. Retrieved June 17, 2013.
  8. ^ Rose, M.J. (May 22, 2013). "11 Lessons Authors Should Learn". Huffington Post Books. Retrieved June 17, 2013.
  9. ^ "BookTV 2010 Fall Book Preview". C-SPAN BookTV. July 29, 2010. Retrieved July 17, 2013.
  10. ^ Higgins, Jim (June 20, 2011). "Shelf Awareness for Readers a welcome addition to email inboxes". Journal Sentinel. Retrieved June 17, 2013.
  11. ^ Schinsky, Rebecca Joines (June 17, 2011). "Want Book news? Meet Shelf Awareness". The Book Lady's Blog. Retrieved June 17, 2013.
  12. ^ Easton, Valerie (February 21, 2013). "Book City: Why reading for a living is like herding cats". Crosscut. Retrieved June 17, 2013.
  13. ^ Kephart, Beth (February 22, 2012). "PP Appreciation: Jennifer Brown, Children's Book Crusader". Publishing Perspectives. Retrieved June 17, 2013.