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Shay Carl Butler (born March 5, 1980),[3] known professionally as Shay Carl, is an American vlogger, author and YouTube personality. Butler has three YouTube channels, two of which ("shaycarl"[4] and "SHAYTARDS"[5]) have over three million subscribers. Butler and Corey Vidal developed a documentary called Vlogumentary on a $200,000+ budget that was funded with an Indiegogo campaign and raised by mostly his viewers. Vlogumentary was released on April 20, 2016.[6][7] Forbes called Butler one of the "most successful video entrepreneurs on YouTube"[3] and in 2011 The New York Times featured Butler's production company Maker Studios.[8]

Shay Carl
Shay Carl at VidCon
Shay Carl at VidCon 2014
Shay Carl Butler

(1980-03-05) March 5, 1980 (age 39)
ResidenceVenice, Los Angeles, U.S.;
Pocatello, Idaho, U.S.
OccupationVlogger, entrepreneur (Co-Founder of Maker Studios) Founder of Trixin Clothing,[1] author
Years active2007–present
Colette Butler
(m. 2003; separated 2019)

Early lifeEdit

Shay Carl Butler was born on March 5, 1980, in Logan, Utah to Carl and Laurie Butler.[3] Butler is the oldest of four children. His siblings Casey, Carlie, and Logan are all active in the YouTube community. Casey Butler[9] (caseylavere)[10] is married to Kayli Butler (HeyKayli).[11] Carlie Wood (CarlieStylez and WhatsUpWoods)[12] each have over 500,000 subscribers on their YouTube channels, while Logan Butler (LoganMckay55)[13] has just under 400,000. At the age of four, Butler's family moved to Phoenix, Arizona, and subsequently to Pocatello, Idaho. After graduating from high school, Butler served a full-time, two year mission in Barbados, Trinidad and Guyana for The Church of Jesus Christ of Latter-day Saints.[3] He briefly attended Idaho State University, but dropped out to start working on his own.[14] Prior to appearing on YouTube, Butler installed granite countertops for a living and worked as a school bus driver.[15] He also worked as a radio DJ for Z103.[16]

YouTube popularityEdit

Butler became more popular on YouTube after Philip DeFranco watched one of his videos and gave him a shout-out. The shout-out resulted in a rise of Butler's subscribers and a friendship with DeFranco. By working with other YouTubers at The Station, Butler more than quadrupled his subscribers.[17] Butler later joined the YouTube Partner Program and co-founded Maker Studios.[8] In November 2009, he collaborated with Midi Mafia to create a flash mob at Planet Hollywood in Las Vegas.[18] In 2009, Butler's "SHAYTARDS" channel won "Best YouTube Channel or Personality" at Mashable's 3rd annual Open Web Awards.[19] In 2013, the same channel was one of the nominees in the "Best Non-Fiction or Reality Series" category of the 3rd Streamy Awards.[20] Butler and his wife, Colette, run a podcast called "When the Kids Go to Sleep", where they interview YouTubers and celebrities such as Terry Crews and Bas Rutten. In February 2013, actor Matt Damon made a guest appearance in one of Butler's vlogs after he and Damon had collaborated on a video to promote a project.[21][22][23] Butler sometimes creates sponsored videos, in which he promotes brands or companies in exchange for financial benefits.[24] Examples of such so-called "brand deals" he has made are with General Electric,[25] Foot Locker,[24] Kia[26] and Skype.[27]

In 2014 the Shay Carl YouTube channel was listed on New Media Rockstars Top 100 Channels, ranked at #31.[28]

In late 2015, Shay, along with his 12-year-old son Gavin, wrote a lifestyle, self-help book, Fat Dad, Fat Kid.

On September 28, 2016, Butler announced that he will suspend the Shaytards YouTube channel for one year on March 5, 2017, which is the date of his 37th birthday.[29]

On February 12, 2017, Butler announced he would be leaving YouTube for the time being. In his announcement on his Twitter page, Butler said that due to alcoholism, his "purpose is to rehab".[30] International Business Times ran a story about Carl allegedly exchanging sexual messages through Twitter with an adult webcam model named Aria Nina.[31][32] The Shaytards channel became active again in March 2018 with a video where Shay and his wife Colette talk about their relationship and the YouTube channel, and the family announced they would start uploading videos again, but would "take it one day at a time" and not commit to a daily vlog schedule. In the following videos, Shay has been openly talking about going to addiction meetings and working on his and Colette's relationship.[33]

Personal lifeEdit

Butler married Colette Crofts ("Colette Kati") in January 2003. The couple have five children: Gavin, Avia, Emmi, Brock and Daxton. His family is known as the "Shaytards" and as "YouTube's first family".[34][better source needed] Butler stated that much of his children's lives have been recorded and distributed in public.[35] Butler's son, Brock, has been noted as the internet's "first Truman baby" as his life has been documented since birth. His daughter, Emmi, was featured on the front cover of James Blunt's album Some Kind of Trouble.[36] Butler's other daughter, Avia, released the song "Forever Love"[37] on June 12, 2014.

In 2014, Butler bought a property extending 1000-acres in Pocatello, Idaho. In 2016, he purchased the nearby Pebble Creek Ski Area in Inkom, Idaho. [38]

Butler lost 112 lbs (50.8 kg) in the space of a year and subsequently ran three marathons, one of which he ran with motivational speaker Dave Ramsey, with whom he is good friends.[39][better source needed] Butler documented his weight loss journey on his "ShayLoss" channel.[40][better source needed]

YouTube channelsEdit

Butler has two YouTube channels. His "shaycarl"[4] and "SHAYTARDS"[5] channels have over one million and five million subscribers, respectively. For his "shaycarl" channel, Butler frequently works with celebrities such as retired basketball player Charles Barkley[41] and retired mixed martial artist Bas Rutten.[42]

Involvement with Maker StudiosEdit

Butler originally moved out to Los Angeles in 2009 to form the company Maker Studios, along with friends and fellow YouTubers Lisa and Ben Donovan, Dan Zappin, Philip DeFranco and Kassem Gharaibeh.[43] Maker's programming is divided into four networks: "Men", "Women", "Family", and "Entertainment".[44] These four networks include "The Mom's View", which Butler's wife Colette appears on regularly as a part of the weekly "Mom's View Talk Show".[44] Maker Studios was sold to The Walt Disney Company for $500 million on March 24, 2014.[45] During its 25th season, America's Funniest Home Videos, whose YouTube channels are being managed by Maker Studios since January 2014,[46] will promote its brand via two web series, one of which will be created by Butler.[46]

Awards and nominationsEdit



Butler has also done voice acting work for Cartoonium's Shaybeard online cartoon series, which features Butler as a Viking.[49] He also co-starred in a public service announcement of the Adopt the Arts Foundation.[50]

See alsoEdit


  1. ^ Trixin Disaster: Shaytards’ Clothing Line Launches with Controversy & Rip-off Accusations
  2. ^ "Where Is She". YouTube. Retrieved October 18, 2019.
  3. ^ a b c d Humphrey, Michael (May 31, 2011). "ShayCarl's Epic Journey To YouTube Stardom". Forbes. Retrieved July 19, 2013.
  4. ^ a b "shaycarl". YouTube. Retrieved August 7, 2013.
  5. ^ a b "SHAYTARDS". YouTube. Retrieved August 7, 2013.
  6. ^ Vlogumentary (2016) on IMDb
  7. ^ "'I'm Vlogging Here' YouTube Documentary". Indiegogo. Retrieved July 19, 2013.
  8. ^ a b Miller, Claire Cain (April 10, 2011). "Actors in Smaller Studios, Making Pictures for the Smaller Screen". The New York Times. Retrieved July 19, 2013.
  9. ^ Pimentel, Joseph (July 23, 2015). "At VidCon in Anaheim, fans want to see their video stars, and the stars want to make lots of bucks". Oragne Country Register. Oragne Country Register. Retrieved February 25, 2016.
  10. ^ "About caseylavere". YouTube. YouTube. Retrieved February 25, 2016.
  11. ^ "About HeyKayli". YouTube. YouTube. Retrieved February 25, 2016.
  12. ^ "About CarlieStylez". YouTube. YouTube. Retrieved February 25, 2016.
  13. ^ "About LoganMckay55". YouTube. YouTube. Retrieved February 25, 2016.
  14. ^ Van, Alan (May 15, 2012). "Shay Carl Interview". NMR. Retrieved July 19, 2013.
  15. ^ Lazar, Shira (host); Carl, Shay (December 30, 2010). "Shay Carl Exclusive Interview". The Partners Project. Season 1. Episode 3. Event occurs at 1:01. Shay Carl Exclusive Interview. I was working as a granite laborer. I manufactured, installed the polished granite countertops. |access-date= requires |url= (help)
  16. ^ "Welcome to Z103 -Idaho's Hit Music". Z103. Archived from the original on September 22, 2008. Retrieved July 19, 2013.
  17. ^ Nalty, Kevin (September 21, 2010). "17". Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. David Meerman Scott (foreword) (1 ed.). John Wiley & Sons. p. 259. ISBN 9780470598887.
  18. ^ "The Day The Mob Saved Vegas". VegasTripping. December 28, 2009. Retrieved July 21, 2013.
  19. ^ a b "Winners". Mashable. Archived from the original on December 19, 2009. Retrieved July 19, 2013.
  20. ^ a b "3rd Annual Nominees & Winners". Streamy Awards. Retrieved July 21, 2013.
  21. ^ Kay, Felix (February 19, 2013). "Matt Damon Makes "Sacrifice" For a Cause". Young Hollywood. Retrieved July 19, 2013.
  22. ^ Shay, Carl; Damon, Matt (February 11, 2013). "Matt Damon's Very 1st Vlog!". YouTube. Retrieved July 19, 2013.
  23. ^ Klima, Jeff (February 12, 2013). "Matt Damon, Shay Carl Team Up To Save Water [VIDEO]". NMR. Retrieved July 19, 2013.
  24. ^ a b Slutsky, Irina (September 13, 2010). "Meet YouTube's Most In-Demand Brand Stars". Advertising Age. Retrieved July 21, 2013.
  25. ^ Roettgers, Janko (June 8, 2011). "ShayCarl, Howcast and GE want you to 'Tag Your Green'". GigaOM. Retrieved July 21, 2013.
  26. ^ Patheiger, Chris (October 6, 2010). "Advertisers are leveraging YouTube celebrity. Sellout – or savvy?". The Media Path. Retrieved July 21, 2013.
  27. ^ Carl, Shay (June 27, 2013). "Post on verified Shay Carl account". Facebook. Retrieved July 21, 2013.
  28. ^ "The NMR Top 100 YouTube Channels: 50-26!". New Media Rockstars. Retrieved January 6, 2015.
  29. ^
  30. ^ "Shay Carl admits to alcohol abuse on Twitter, says he will not be on the internet". February 13, 2017. Retrieved February 15, 2017.
  31. ^ "YOUTUBE STAR SHAY CARL OF POCATELLO SAYS HE WON'T BE ON INTERNET AFTER SCANDAL". February 14, 2017. Retrieved February 15, 2017.
  32. ^ "Shaytards YouTuber Shay Carl Caught In Cheating Scandal With Adult Cam Girl Aria Nina". February 13, 2017. Retrieved February 15, 2017.
  33. ^ "we're back?". YouTube. Retrieved May 3, 2018.
  34. ^ Eördögh, Fruzsina (March 7, 2012). "YouTubers didn't appreciate Anderson Cooper's portrayal of the Shaytards". The Daily Dot. Retrieved July 20, 2013.
  35. ^ "Anderson's Easy Money Hour". Anderson Live. Season 1. Episode 111. March 5, 2012. Archived from the original on August 20, 2012. Retrieved July 20, 2013.
  36. ^ Blunt, James (April 23, 2011). "Tweet from verified James Blunt account". Twitter. Retrieved July 21, 2013.
  37. ^ "Shay". Archived from the original on December 8, 2015. Retrieved November 1, 2015.
  38. ^ "Internet celebrity purchases Pebble Creek Ski Area".
  39. ^ "Video Interview: Dave Ramsey Talks With YouTube Sensation Shay Carl". The Dave Ramsey Show. September 28, 2012. Retrieved July 19, 2013.
  40. ^ "I LOST 100 POUNDS!!!". December 22, 2011. Retrieved January 28, 2016.
  41. ^ Goldschein, Eric (April 9, 2012). "Barkley Appears On Something Called The B.F.B.R.B.S.S.P. Show, Which Is Hilarious". SportsGrid. Retrieved July 21, 2013.
  42. ^ Browning, J. Michael (July 27, 2012). "Bas, Bunnies & Shaytards". CouchFighter. Retrieved July 21, 2013.
  43. ^ "About - Maker Studios". Maker. Retrieved January 7, 2015.
  44. ^ a b "About - Maker Studios". Maker. Retrieved January 7, 2015.
  45. ^ "Maker Studios Says Disney Acquisition Is Approved by Shareholders, Who Reject Relativity Bid". Variety. April 14, 2014. Retrieved January 7, 2015.
  46. ^ a b Barnes, Brooks (September 17, 2014). "'America's Funniest Home Videos' Turns 25". The New York Times. Retrieved September 18, 2014.
  47. ^ a b Hurwitz, Daniel (September 3, 2014). "Pitbull, Michelle Phan win special Streamy honors". USA Today. Retrieved September 5, 2014.
  48. ^ Bloom, David (September 3, 2014). "Pitbull, Shay Carl, Michelle Phan, Tyler Oakley Named 1st Streamy ICONS". Deadline Hollywood. Retrieved September 5, 2014.
  49. ^ Gutelle, Sam (April 18, 2013). "Maker Studios, ShayCarl Partner With Animation Channel On Cartoonium". Tubefilter. Retrieved July 21, 2013.
  50. ^ "California Arts Advocacy Group Releases "Save the Arts" PSA". UC Santa Barbara. Retrieved July 21, 2013.

External linksEdit