Set-jetting is the trend of traveling to destinations that are first seen in movies.[1] It is also referred to as a "Location Vacation". Touring London in a high-speed boat like James Bond, or visiting the stately homes that are seen in the Jane Austen films are good examples.

The term was first coined in the US press in the New York Post by journalist Gretchen Kelly in 2008.[2] An analysis about the use of Geospatial technologies in setjetting was proposed by Thierry Joliveau in The Cartographic Journal.[3]

Corporations, convention and tourism boards are exploiting the trend, creating their own set-jetting travel maps, like the Elizabeth: The Golden Age movie map published by VisitBritain.[4][5]

In June 2018, Maya Beach, made famous by Danny Boyle's 2000 film The Beach, was closed indefinitely to allow it to recover from the ecological damage of mass tourism.[6] The beach received up to 5,000 tourists and 200 boats a day.[6]


  1. ^ "Set Jetting, Location Vacations, Book Tourism & Detective Travel". Cosy Pursuits. 2017-06-17. Retrieved 2017-07-01.
  2. ^ Gretchen Kelly (2008-02-19). "Set Jetting". New York Post. Retrieved 2009-11-05.
  3. ^ Joliveau, Thierry (2009-02-01). "Connecting Real and Imaginary Places through Geospatial Technologies: Examples from Set-jetting and Art-oriented Tourism". The Cartographic Journal. 46 (1): 36–45. doi:10.1179/000870409X415570. ISSN 0008-7041.
  4. ^ "Movie Map". 2016-06-21. Archived from the original on 17 June 2008.
  5. ^ Elizabeth the Golden Age.
  6. ^ a b Ellis-Petersen, Hannah (2018-10-03). "Thailand bay made famous by The Beach closed indefinitely". The Guardian. Retrieved 2018-10-25.