Service mark symbol

The service mark symbol (the letters ⟨SM⟩ in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol ®. The proper manner to display the symbol is immediately following the service name, in superscript style.

Service mark symbol
In UnicodeU+2120 SERVICE MARK (HTML ℠)
Different from
Different fromU+2122 TRADE MARK SIGN

Computer systemsEdit

The character has a Unicode code point at U+2120, in the Letterlike symbols block.

Unlike the similar trademark symbol, there is no simple way to type the service mark symbol on Microsoft Windows or Apple MacOS systems. However the symbol may be selected from the Character Map or the Character Palette, respectively. On Linux and similar systems with a Compose key, it can be inserted using Compose s m.

Related symbolsEdit

See alsoEdit