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ServiceNow, Inc. (Service-now in 2011) is an American cloud computing company with its headquarters in Santa Clara, California. It was founded in 2004 by Fred Luddy. ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 Index and S&P 500 Index[2].

ServiceNow, Inc.
Traded as
IndustryEnterprise software
Founded2003; 16 years ago (2003)
HeadquartersSanta Clara, California
Area served
5400+ customers worldwide
Key people
RevenueIncrease US$2,608,816,000 (2018)[1]
Increase US$−42,426,000 (2018)[1]
Increase US$−26,704,000 (2018)[1]
Total assetsIncrease US$3,879,140,000 (2018)[1]
Total equityIncrease US$1,866,567 (2018)[1]
Number of employees
8,666 (2019)


ServiceNow was founded as Glidesoft, Inc. in 2003 by Fred Luddy (the previous CTO of software companies Peregrine Systems and Remedy Corporation), and later incorporated in California in 2004.[3][4] Luddy had previously served as chief technology officer for Peregrine Systems, an enterprise software company based in San Diego, until 2002.[5] In founding the company, Luddy intended to provide the same services previously available from the then defunct Peregrine Systems.[5]

Until mid-2005, Luddy was the only employee and concentrated on developing the software which the company would offer.[5] Then came the first hires, five people, and raising US$2.5 million in venture financing from JMI Equity.[5] In 2006, the company changed its name to ServiceNow.[6][unreliable source?] In 2007, ServiceNow reported an annual revenue of US$13 million and opened their first Silicon Valley office, in San Jose.[7] 2007 was also the first year that the company "went cash flow positive".[5]

As of January 2011, the company had 275 employees in its San Diego, Chicago, New York, Atlanta, London and Frankfurt offices, as well as a partnership with Accenture who had more than 100 ServiceNow consultants.[5] At this time, the company was known as "Service-now".[5] By April 2011, the company had named Frank Slootman as chief executive officer.[7]

In June 2012, ServiceNow became a publicly traded company following a US$210 million IPO. Shortly thereafter, the company relocated its headquarters from San Diego to Santa Clara, California.[3][4] It was taken public by Morgan Stanley one month after they took Facebook public.[8]

In July 2013, ServiceNow acquired Mirror42, an Amsterdam-based software developer.[9]

In July 2014, ServiceNow acquired Neebula Systems.[10]

In February 2015, ServiceNow acquired Intréis.[11]

In April 2016, ServiceNow acquired the cloud management software startup ITapp.[12]

In June 2016, ServiceNow acquired Brightport Security.[13]

In January 2017, ServiceNow acquired machine learning startup DxContinuum.[14]

In May 2017, the company acquired Qlue to enhance experiences with artificial intelligence to service desk conversations.[15]

In October 2017, the company acquired the San Diego human-centered design firm Telepathy, which had been founded in 2001; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization.[3]

In October 2017, ServiceNow acquired SkyGiraffe,[16] an enterprise mobility platform, that consequently formed the basis for ServiceNow's mobile platform offering released in March 2019. SkyGiraffe was founded by Boaz Hecht and Itay Braun in 2012, headquartered in California with R&D in Israel.[16][17] In April 2018 ServiceNow acquired VendorHawk, a Software-as-Service-Management Company.[18]

In May 2018, ServiceNow acquired Parlo, an artificial intelligence / natural language understanding workforce solution.[19]

In October 2018, ServiceNow acquired FriendlyData, a company specializing in a form of natural language processing that enables queries to be asked in plain language.[20]

In 2019, ServiceNow acquired Appsee Ltd., an analytics startup, that helped developers understand how users interact with their mobile apps.[21]

In October 2019, the company announced that CEO John Donahoe would be succeeded by Bill McDermott, formerly CEO of SAP SE at the end of the calendar year.[22]

Business modelEdit

ServiceNow is a software-as-a-service provider, providing technical management support, such as IT service management, to the IT operations of large corporations, including providing help desk functionality. The company's core business revolves around management of "incident, problem, and change" IT operational events. Their fee model was based on a cost per user (seat) per month, with that cost ranging down from US$100.[5]

See alsoEdit


  1. ^ a b c d e "ServiceNow Reports Record Fourth Quarter and Fiscal Year 2018 Financial Results" (PDF).[self-published source]
  2. ^ "ServiceNow Rallies Ahead of Joining the S&P 500".
  3. ^ a b c Bigelow, Bruce V. (October 3, 2017). "Xconomy: ServiceNow Buys San Diego Specialist in Customer Experience, Design". Xconomy. Retrieved May 11, 2018.
  4. ^ a b "Glidesoft seeks San Diego area businesses to participate in Customer Advisory Program for innovative IT Service Management solution" (PNG) (Press release). GlideSoft. January 25, 2005. Retrieved May 11, 2018 – via BusinessWire.
  5. ^ a b c d e f g h Bigelow, Bruce V. (January 11, 2011). "Xconomy: Service-Now CEO Fred Luddy Sees a Clear Path to $1 Billion in Annual Revenue". Xconomy. Retrieved May 11, 2018.
  6. ^ Noshee (October 17, 2014). "Service Now — Leading cloud provider passes with flying colors" (Blog). Financial Markets Wizard. Retrieved May 11, 2018.
  7. ^ a b Bigelow, Bruce V. (August 9, 2011). "San Diego's ServiceNow Driving Hard as Revenue Soars; Expands to Silicon Valley". Xconomy. Retrieved May 11, 2018.
  8. ^ Spears, Lee (June 29, 2012). "ServiceNow Advances in Debut After $210 Million IPO". Bloomberg News.
  9. ^ Bigelow, Bruce. "ServiceNow Acquires Dutch Provider of Performance Analytics Software". Xconomy. Retrieved August 22, 2019.
  10. ^ "ServiceNow Acquires Nebula". BusinessWire. Retrieved August 22, 2019.
  11. ^ "ServiceNow Acquires Intrei, Launches New GRC Offering". ITBrief. Retrieved August 22, 2019.
  12. ^ "ServiceNow Acquires Cloud Management Provide ITapp". MarketWatch. Retrieved August 22, 2019.
  13. ^ Clancy, Heather. "ServiceNow snaps up Security Startup". forbes. Retrieved August 22, 2019.
  14. ^ Gagliordi, Natalie. "ServiceNow buys DxContinuum to boost enterprise automation services". zdnet. Retrieved August 22, 2019.
  15. ^ "ServiceNow Acquires Qlue and Invests in BuildOnMe to Deliver Intelligent Automation to Everyday Enterprise Work". BusinessWire. Retrieved August 12, 2019.
  16. ^ a b Gagliordi, Natalie. "ServiceNow buys mobile platform startup SkyGiraffe". ZDNet. Retrieved June 7, 2019.
  17. ^ "Welcome to the Now Platform Madrid Release – ServiceNow Blog". Retrieved June 7, 2019.
  18. ^ Gagliordi, Natalie. "ServiceNow beats estimates, acquires VendorHawk". zdnet. Retrieved August 15, 2019.
  19. ^ "ServiceNow Acquires Parlo, AI Workforce Solution". Retrieved August 15, 2019.
  20. ^ "ServiceNow Further Simplifies Work With Acquisition of FriendlyData". BusinessWire. Retrieved August 15, 2019.
  21. ^ Deutcher, Maria. "ServiceNow picks up mobile app analytics startup Appsee". SiliconAngle. Retrieved August 15, 2019.
  22. ^ "ServiceNow Shakeup: No One Saw This Coming". Channelnomics. October 23, 2019. Retrieved October 23, 2019.