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Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effect.[1]


Sensational spellings are common in advertising[1] and product placement. In particular, brand names[1] such as Krispy Kreme Doughnuts (crispy cream), Weetabix (wheat, with bix being derived from biscuits), Blu-ray (blue), Kellogg's "Froot Loops" (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.[2] In video games, a well-known example of sensational spelling is "Mortal Kombat" (combat); some versions of this game also include an "Insert Koin" (coin) prompt in the arcade mode.

In popular cultureEdit

Sensational spelling may take on a cult value in popular culture, such as the heavy metal umlaut.

During the 1960s, bands often included in their names misspelled words and/or homophones that played on double meanings of the names as spoken. Examples include the Beatles, an intentional misspelling of "beetles",[3] the Byrds, and Led Zeppelin, in which "led" was deliberately misspelled to make clear it is pronounced /lɛd/ (as in the metal lead)[4] rather than the other pronunciation of "lead", /ld/.

In contemporary music, the misspelling of words in album or song titles rose to popularity in early 1970s rock,[citation needed] such as:

In the 1980s it became common with funk artists such as Prince (e.g. "U Got The Look", "I Would Die 4 U"), and came to be epitomized in the rap and hip hop genres, with both song titles (e.g. Usher's "U Remind Me" and T-Pain's "Buy U A Drank") and artists' names (e.g. Ludacris, Phanatik, Timbaland, Xzibit, Gorillaz) using the form. Sensational spelling was common amongst nu metal bands of the late 1990s and early 2000s (e.g., Korn, Linkin Park and Limp Bizkit). The term "nu metal" itself is a sensational spelling of "new metal", and sometimes even stylized as "nü-metal", with an additional metal umlaut.

An influential hard-rock magazine of the 1970s–80s was Creem. In 2009, in the Diary of a Wimpy Kid series, Rodrick's band is called "Löded Diper".

Anarky is a villain from DC Comics.

In a 2019 Gujarati thriller-comedy film Baap Re Baap, the word 'writer' has been intentionally misspelled in the end credits. An extra 't' has been added to signify the fact that the writer of the film is also a teacher.[5]

On the InternetEdit

Many popular websites have grown from intentionally misspelling their name such as flickr, reddit, Tumblr, imgur, Digg, Google and Scribd.


In esoteric circles, rather than "magic", the archaic spelling "magick" is often used to differentiate it from stage magic.

Terry Pratchett's fifth Discworld novel, published in 1988, is titled Sourcery, a sensational spelling of the word "sorcery". A sourcerer is, according to Pratchett, "a wizard squared; while the eighth son of a non-wizard is a wizard, the eighth son of a wizard is a sourcerer. A source of magic."

See alsoEdit


  1. ^ a b c Rozakis, Laurie E. (2008). I Before "E" Except After "C": Spelling for the Alphabetically Challenged. Citadel Press. p. 24. ISBN 0-8065-2884-2.
  2. ^ Ross, Nigel (2006). "Writing in the Information Age". English Today. Cambridge University Press. 22: 40. doi:10.1017/S0266078406003063.
  3. ^ Harry, Bill (2000). The Beatles Encyclopedia: Revised and Updated. London: Virgin Publishing. pp. 103–104. ISBN 978-0-7535-0481-9.
  4. ^ Keith Shadwick (2005). Led Zeppelin The Story of a Band and their Music 1968-1980. p. 36. ISBN 0-87930-871-0.
  5. ^ Baap Re Baap (2019), retrieved 2019-01-22