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Scott Samuel "Scooter" Braun (born June 18, 1981) is an American entrepreneur, music manager, investor, philanthropist, and entertainment executive.[2][3][4][5] The founder of entertainment and media company SB Projects, Braun represents, most notably, Justin Bieber and Ariana Grande, among other artists such as Carly Rae Jepsen, J Balvin, Demi Lovato,[6] and Tori Kelly.[7][8] He was nominated for a Grammy Award in 2016.[9] Braun is also co-founder of the comic-film studio, Mythos Studios, along with Hollywood producer David Maisel and co-owner of the esports team 100 Thieves.[10][11]

Scooter Braun
Scooter Braun headshot.jpg
Braun on stage at Tech Crunch Disrupt in 2010
Scott Samuel Braun

(1981-06-18) June 18, 1981 (age 38)
  • Record executive
  • entertainment executive
  • record producer
  • media mogul[1]
Years active2003–present
TitleChairman of Ithaca Ventures
Owner of School Boy Records and co-owner of Raymond-Braun Media Group (RBMG)
Yael Cohen (m. 2014)
Musical career
Associated acts

In 2013, Braun was included on the annual Time 100 list of the most influential people in the world.[12] In 2018, Braun co-organized March for Our Lives, the student-led demonstration for stricter gun laws which USA Today measured as the largest single-day protest in Washington, D.C. history.[13]


Early lifeEdit

Braun was born in New York City to Conservative Jewish parents,[14] Ervin and Susan (née Schlussel) Braun. Ervin's parents "had barely escaped" the Holocaust, and lived in Hungary until 1956. Shortly before the Soviet Union intervened to suppress the Hungarian Revolution, they fled to the United States. Ervin grew up in Queens, and became a dentist; Susan Schlussel Braun was an orthodontist. After the couple married, they settled in Greenwich, Connecticut.[15][16]

Braun has four siblings: Liza, Cornelio, Sam, and Adam.[17] Adam Braun is the founder of Pencils of Promise, a charitable organization focused on building schools in the developing world.[15][18]

Braun grew up in Cos Cob, Connecticut and attended Greenwich High School where he was elected class president.[19] He played basketball from age 13 to 18 in the Amateur Athletic Union with the Connecticut Flame.[17][15] When Braun was 17, his parents adopted Sam Mahanga and Cornelio Giubunda, former members of the Mozambique junior-national team. Without a team at the time because of an athletic-basketball program that had soured, Ervin Braun recruited them for an all-star tournament. Mahanga and Giubunda became stars in the Greenwich High basketball team despite being heckled by fans—an experience that affected the Brauns tremendously.[20] While at Greenwich High School Braun entered a video-documentary contest for National History Day with a 10-minute piece titled The Hungarian Conflict about Jews in Hungary before, during, and after the Holocaust. The film won in regional and state competitions and then placed third overall.[15] A member of Braun's family sent the film to director Steven Spielberg's office, who, in turn, submitted Braun's video to the United States Holocaust Memorial Museum. Braun has said Spielberg's affirmation was one of the most inspirational moments in his life.[15]

Braun went to college at Emory University in Atlanta where he also played college basketball until his sophomore year.[15] After Jermaine Dupri asked him to become the head of marketing at his label, So So Def, Braun reportedly dropped out of university without a degree.[20][21][22]


Braun began organizing parties while studying at Emory University in Atlanta. In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, featuring Ludacris and Eminem.[19] This launch into the world of hip-hop led Braun to producer Jermaine Dupri, the director of So So Def Records. Braun was 19 years old when Dupri asked him to join So So Def in a marketing position, and 20 when Dupri named him So So Def's executive director for marketing.[23] Still in his sophomore year at Emory, Braun was working at So So Def and operating his party promotion business. Some of his larger events included parties for the 2003 NBA All-Star Game and after-parties on Britney Spears' Onyx Hotel Tour.[19] Braun departed So So Def to start a private venture including a marketing business, music label, and artist representation.[20] He started his own marketing business by brokering a $12 million campaign deal between Ludacris and Pontiac; the music video for Ludacris' "Two Miles an Hour" would feature a Pontiac while Pontiac's commercials would feature the song.[19]

Braun first encountered Justin Bieber when he saw a video of a 12-year-old Bieber on YouTube, performing a song by Ne-Yo. Braun contacted Bieber's mother, Pattie Mallette, who agreed to bring her son to Atlanta for a no-strings-attached trial period. Eventually, Braun convinced them to move permanently from Canada to the United States. After further online success, Braun pitched Bieber to two successful artists, Usher and Justin Timberlake; both expressed interest. Eventually Usher's mentor, music executive L. A. Reid, signed Bieber to a deal with Island Def Jam in partnership with Raymond-Braun Media Group (RBMG).[24]

Film and televisionEdit

Braun produced Never Say Never, a documentary on pop star Justin Bieber that MTV reported in 2011 as "one of the highest grossing music documentaries in domestic box-office history."[25] The film's budget was $13 million and earned over $100 million worldwide.[26] Braun was also an executive producer for Scorpion, a weekly drama airing on CBS from 2014 until 2018.[27] In 2018, Variety reported that television studio FX ordered a pilot of an untitled comedy produced by Braun that includes actor Kevin Hart and rapper Lil Dicky.[28]

SB ProjectsEdit

In 2007 Braun established SB Projects, a full-service entertainment and marketing company encompassing a range of ventures including Schoolboy Records, SB Management, and Sheba Publishing, a songwriting firm.[29][30] The group also includes RBMG, a joint venture between Braun and Usher. School Boy Records had a music distribution arrangement with Universal Music Group. In early 2013 Ariana Grande was signed to Scooter Braun's management and in 2016, Grande's label, Republic Records confirmed that Braun served as her main manager handling all aspects of her career.[4][31][32] SB Ventures also handles television campaigns, branding, music-licensing deals, and tour sponsorships—including Justin Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.[33] The company also brokered a partnership between Kanye West and sneaker brand, Adidas.[34]

Ithaca Ventures, Braun's holding company that includes SB Projects, raised $120 million in 2010 for venture capital including investments in Uber, Spotify and Editorialist.[35][36] Fortune reported that Ithaca Ventures owns interests in seven of the country's largest music-management companies.[35] Media outlets reported that Ithaca, with $500 million under management as of 2018, would back GoodStory Entertainment, a collaboration between Braun and entertainment executive J. D. Roth, in acquisitions for unscripted, live event, and documentary films.[37][38]

On June 30, 2019, Ithaca acquired Big Machine Label Group. Its founder Scott Borchetta remains with the company as CEO as a minority shareholder in Ithaca.[39]

In July 2019, SB Projects agreed to a first-look deal with Amazon Studios that includes television and film scripts.[40]

Mythos StudiosEdit

In 2018, The New York Times reported that Braun has joined David Maisel, founding chairman of Marvel Studios, to form Mythos Studios to produce comic-book movie franchises in live-action and animated formats.[10][41][42]


Braun appeared on the cover of Billboard in the August 11, 2012 "Forty Under Forty" special issue titled "Scooter Braun and Other Power Players on the Rise". Braun was featured on the Time 100 list for 2013.[43] He also appeared a second time on the cover of Billboard in its April 20, 2013, issue, alongside Guy Oseary and Troy Carter.[44] In 2016 Scooter won the award for “Best Talent Manager” at the 3rd annual “International Music Industry Awards” presented by Shazam at the 12th annual MUSEXPO in Los Angeles.[45] In 2017, Braun appeared on the cover of both, Variety magazine's Hitmakers issue and Success magazine's Gratitude issue.[46][47]

In 2018, Braun was honored with the Music Biz 2018 Harry Chapin Memorial Humanitarian Award for his philanthropic efforts in 2017.[48] In 2019, Braun earned national recognition at the Jefferson Awards for Public Service in New York.[49]


Braun remains involved in various charities including the Braun Family Foundation.[50][51] Many of the artists Braun signs also get involved in various philanthropic initiatives. Braun is best known for supporting Pencils of Promise, established by his younger brother, Adam Braun. The younger brother was inspired by the experience of asking a child in India what he wished for; to which the child answered "a pencil," prompting Adam Braun to found Pencils of Promise to build schools in developing nations.[15] Braun and Bieber have worked in support of the organization.[52] The charity has helped in building more than 200 schools in Asia, Africa and Latin America.[53] Billboard reported that as of 2017 Scooter Braun—along with clients and his companies—have granted more wishes for the Make-A-Wish Foundation than any other organization in the history of the foundation.[54] Scooter Braun was honored with the Humanitarian Award at the 2016 Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer.[55]

In 2017, Billboard magazine called Scooter Braun the music industry's "first-responder" when he organized and produced the One Love Manchester benefit concert and Hand in Hand: A Benefit for Hurricane Relief telethon within months of one another.[56] In March 2018, George Clooney, Braun and his team organized March for Our Lives, a student-led demonstration for stricter gun laws that took place in Washington, DC. Vox reported that the march was the largest in the capitol's history since the Vietnam War.[57]

Personal lifeEdit

In 2013 Braun began dating Canadian health activist, philanthropist, and founder of Fuck Cancer, Yael Cohen.[58] The couple wed on July 6, 2014, in Whistler, British Columbia.[59][60] On February 6, 2015 they welcomed their first child, Jagger Joseph Braun, in Los Angeles.[61][62] They welcomed their second child, Levi Magnus Braun, on November 29, 2016.[63] On December 1, 2018, Cohen and Braun had their third child and first daughter, Hart Violet.[64]


  1. ^ "SB Projects". Archived from the original on August 22, 2012. Retrieved October 17, 2012.
  2. ^ "Here's a Brand Name: Scooter Braun". Archived from the original on December 26, 2015. Retrieved June 4, 2018.
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  4. ^ a b Halperin, Shirley (September 23, 2016). "Ariana Grande Returns to Scooter Braun Management". Billboard. e5 Global Media. Archived from the original on October 22, 2017. Retrieved September 23, 2016.
  5. ^ "DJ Mag Top 100 DJs liveblog of Oct., 19th 2016". October 19, 2016. Archived from the original on October 20, 2016.
  6. ^ "Demi Lovato Hires Scooter Braun as New Manager as She Begins Her 'Next Chapter'". Billboard. Retrieved May 20, 2019.
  7. ^ Benjamin, Jeff. "Psy Signs to Scooter Braun's Label, Will Appear at MTV VMAs". Billboard. Archived from the original on July 1, 2016.
  8. ^ "DJ Mag's twitter feed status update announcing Martin Garrix as nr. 1 DJ". October 19, 2016.
  9. ^ "Scott Scooter Braun". Grammy awards. Retrieved June 22, 2018.
  10. ^ a b Coscarelli, Joe (March 27, 2018). "A New Film Studio From the Moguls Behind Justin Bieber and Marvel". The New York Times. ISSN 0362-4331. Retrieved April 2, 2018.
  11. ^ "Scooter Braun, David Maisel Form Mythos Studios". Variety. Archived from the original on June 9, 2018. Retrieved June 3, 2018.
  12. ^ "The 2013 TIME 100: Scooter Braun". Time magazine. Archived from the original on November 17, 2016. Retrieved June 4, 2018.
  13. ^ "March for Our Lives could be the biggest single-day protest in D.C.'s history". USA Today. Archived from the original on June 9, 2018. Retrieved June 4, 2018.
  14. ^ Lev, David. "Young Bieber Gets a Firsthand Lesson in Israeli Politics". Arutz 7. Archived from the original on April 22, 2017. Retrieved January 7, 2015.
  15. ^ a b c d e f g Hodenfield, Chris (December 2010). "Brains & Braun". Greenwich Magazine. Archived from the original on May 3, 2012. Retrieved December 7, 2010.
  16. ^ Schuster, Dana (August 15, 2010). "Bringing Up Bieber". New York Post. Retrieved January 11, 2011.
  17. ^ a b "Liza Braun bio". October 29, 2009. Retrieved March 14, 2014.
  18. ^ "Scooter Braun Confirms That Justin Bieber Says the Shema Before Every Show". January 17, 2012. Retrieved January 7, 2015.
  19. ^ a b c d Ward, Coley (May 10, 2006). "Scooter Braun is the Hustla: How a white kid from the North became a power player in Atlanta hip-hop". Retrieved December 13, 2010.
  20. ^ a b c Widdycombe, Lizzy (September 3, 2012). "Teen Titan". The New Yorker. Retrieved June 27, 2013.
  21. ^ Jerusalem Post: "Braun and Brains Behind Bieber" by David Brinn and Amy Spiro May 14, 2013
  22. ^ Halperin, Shirley (November 22, 2010). "The Brains Behind Bieber: A Conversation with Scooter Braun". Hollywood Reporter. Retrieved December 12, 2010.
  23. ^ Duffy, Thom (August 22, 2009). "30 Under Thirty 2009". Billboard. Nielsen Business Media. 121 (33): 23. ISSN 0006-2510. Retrieved May 11, 2015.
  24. ^ Halperin, Shirley (February 9, 2011). "Justin Bieber Cover: The Team and Strategy Behind Making Him a Star". The Hollywood Reporter. Retrieved May 11, 2015. The resulting joint venture, which took six months to come together, is a straightforward 50-50 split between IDJ and the newly formed Raymond Braun Media Group.
  25. ^ "Justin Bieber's 'Never Say Never' Is Third-Highest-Grossing Documentary of All Time". MTV. Retrieved June 15, 2018.
  26. ^ "Scooter Braun's Movie Business Expanding Well Beyond Justin Bieber". Variety magazine. Retrieved June 15, 2018.
  27. ^ "Scooter Braun is best known for Bieber, but 'Scorpion' is his real breakout hit". Washington Post. Retrieved June 4, 2018.
  28. ^ "FX Orders Lil Dicky Comedy Pilot With Kevin Hart, Scooter Braun Producing". Variety. Retrieved June 22, 2018.
  29. ^ "SB Projects - Music". Retrieved May 11, 2015.
  30. ^ La Puma, Joe (February 9, 2015). "No Ceilings: Inside Scooter Braun's Growing Empire". Complex. Retrieved May 11, 2015.
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  32. ^ "EXCLUSIVE: The Real Reason Ariana Grande Fired Scooter Braun as Her Manager". Retrieved November 1, 2017.
  33. ^ "Meet the Six Key Execs Who Help Scooter Braun Care for Roster of Clients". Retrieved June 4, 2018.
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  35. ^ a b "Meet the Powerhouse Behind Justin Bieber's Success". Fortune. Retrieved June 15, 2018.
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  38. ^ Andreeva, Nellie (June 12, 2018). "Scooter Braun & JD Roth Launch Unscripted Content Studio GoodStory Entertainment". Deadline. Retrieved June 26, 2018.
  39. ^ Staff, Variety (June 30, 2019). "Scooter Braun's Ithaca Holdings Acquires Big Machine Label Group". Variety. Retrieved June 30, 2019.
  40. ^ "Scooter Braun's SB Projects Strikes First-Look Television Deal With Amazon Studios". Deadline. Retrieved July 15, 2019.
  41. ^ Ivie, Devon. "Justin Bieber's Manager Is Going to Make Marvel Superhero Movies". Vulture. Retrieved April 2, 2018.
  42. ^ "Justin Bieber's manager Scooter Braun is making comic book movies now". NME. March 28, 2018. Retrieved April 2, 2018.
  43. ^ Katzenberg, Jeffrey (April 18, 2013). "Scooter Braun: The 100 Most Influential People in the World". Retrieved April 23, 2013.
  44. ^ Hampp, Andrew (April 22, 2013). "How Guy Oseary, Scooter Braun and Troy Carter Are Finding the Rock Stars of Tech: Billboard Cover Story". Billboard. Retrieved April 23, 2013.
  45. ^ "Award Winners Unveiled At The 3rd Annual 'International Music Industry Awards' At Musexpo L.A. In Partnership With Shazam". Retrieved November 1, 2017.
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  47. ^ "The Ripple Effects of Gratitude". Success magazine. Retrieved June 4, 2018.
  48. ^ "Scooter Braun Urges Nashville to Join Gun Control Debate at Music Biz 2018: 'Get on the Right Side of History'". Billboard magazine. Retrieved June 4, 2018.
  49. ^ "Paducah teen wins national award for anti-bullying work". WPSD Local 6. Retrieved March 22, 2019.
  50. ^ "L.A. Clippers Foundation, Patrick Beverley and Braun Family Foundation renovate L.A. elementary school playground". National Basketball Association. Retrieved June 3, 2018.
  51. ^ "How Ariana Grande's Manchester Benefit Came Together So Quickly". The New York Times. Retrieved June 3, 2018.
  52. ^ Halperin, Shirley (July 28, 2011). "Adam Braun on Pencils of Promise and How Justin Bieber Is 'Making the World Better". The Hollywood Reporter. Retrieved January 13, 2012.
  53. ^ "Pencils Of Promise Founder Adam Braun On How Serving As A Mentor Is An Illuminating Gift". Forbes. Retrieved November 27, 2015.
  54. ^ "Scooter Braun Receiving Humanitarian Award at Music Biz 2018". Billboard. Retrieved June 4, 2018.
  55. ^ "Scooter Braun on Karma & How His Wife's Work With Cancer Patients Keeps His Problems In Perspective". Billboard. Retrieved November 7, 2016.
  56. ^ "Hurricane Telethon Highlights Scooter Braun's Other Job: Music's First Responder". Billboard. Retrieved June 4, 2018.
  57. ^ "It's official: March for Our Lives was one of the biggest youth protests since the Vietnam War". Vox. Retrieved June 4, 2018.
  58. ^ Nessif, Bruna (January 6, 2014). "Justin Bieber's Manager Scooter Braun Engaged to Yael Cohen". E! Online.
  59. ^ Lee, Esther (July 7, 2014). "Scooter Braun Marries Yael Cohen: Justin Bieber's Manager Wedding Pictures and Guest Details". Us Weekly.
  60. ^ Malkin, Marc; Scarborough, Senta (July 7, 2014). "Justin Bieber's Manager Scooter Braun Marries Yael Cohen". E! Online.
  61. ^ "Scooter Braun's Hit Factory". The Wall Street Journal. Retrieved June 4, 2018.
  62. ^ Webber, Stephanie (February 7, 2015). "Scooter Braun, Justin Bieber's Manager, Welcomes First Child With Wife Yael Cohen". Us Weekly.
  63. ^ "Scooter Braun Welcomes Baby Boy With Wife Yael -- Find Out His Cute Name!". Entertainment Tonight. Retrieved June 4, 2018.
  64. ^ "Scooter Braun, Wife Yael Cohen Welcome First Daughter". Us Weekly. December 3, 2018. Retrieved December 11, 2018.

External linksEdit