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|Broadcast area||West Coast|
|Frequency||Reefton - 97.5 MHz|
Westport - 90.9 MHz
Greymouth - 90.7 MHz
Hokitika - 93.1 MHz
Haast - 90.5 MHz
|First air date||1968|
|Owner||Radio New Zealand until 1996 |
The Radio Network after 1996
The station was started by the New Zealand Broadcasting Corporation (which later became Radio New Zealand) in 1968 as Radio Scenicland. Radio Scenicland originally transmitted on three AM frequencies from Radio House on Mackay Street, Greymouth; original callsigns are in brackets.
Radio Scenicland moved to FM to improve coverage on the Coast in November 1992 and after the move became Scenicland FM. As a result of the move to FM, the station relinquished the two AM frequencies of 747 AM & 1521 AM. The relinquishment of the 747 AM frequency, in particular, was due to poor signal coverage and poor soil quality at the Kumara AM transmitter site. The station initially transmitted in an FM mono signal until the feed was upgraded to stereo in late 1996 with further enhancements to the quality of the stereo signal in late 2000. The 1287 AM signal in Westport continued to transmit the Scenicland FM feed due to FM coverage issues along the Coast Road, until late 2007 when the transmitter was changed to Newstalk ZB.
In July 1996 the New Zealand Government sold off the commercial arm of Radio New Zealand, the sale included Scenicland FM. The new owner was The Radio Network, a subsidiary of APN News & Media and Clear Channel Communications, which operated as a division of the Australian Radio Network.
In 1998 The Radio Network grouped all their local stations in smaller markets together to form the Community Radio Network. Scenicland FM continued to run a local breakfast show between 6am and 10am but outside breakfast all stations part of the Community Radio Network took network programming from a central studio based in Taupo.
In 2001 the Community Radio Network was discontinued and all stations become part of the Classic Hits FM network, as a result Scenicland FM was rebranded as Classic Hits Scenicland FM. The station continued to run a local breakfast but now outside breakfast all programming originated from the Classic Hits studios in Auckland.
On April 28, 2014 all stations part of the Classic Hits network were rebranded as The Hits. A networked breakfast presented by Pauline Gillespie and Grant Kareama was introduced to almost all The Hits stations. A local show between 9am and 3pm was then introduced and presented by Andy Mack. Following his departure, Israel Bai took over the local show. With Polly and Grant leaving The Hits in 2017 all South Island stations reverted to local breakfast programming. Today Israel Bai presents the local breakfast show followed by network programming from 9am.
Today the station now known as The Hits West Coast can be heard on the following frequencies.
- 90.5FM - South Westland
- 90.9FM - Westport
- 90.7FM/93.1FM - Greymouth & Hokitika
- 97.5FM - Reefton