Scene7, a subsidiary of Adobe Systems, provides document hosting and interactive publishing services such as online catalogs, targeted email, video, and image management. Retailers use the Scene7 to showcase products on their websites and to allow customers to manipulate product images by zooming in and rotating products, simulating the inspection of merchandise in retail stores.
|Founded||San Rafael, California (1990s)|
|Headquarters||San Francisco, California|
The company was founded as a division of Autodesk. The division was sold to Broderbund in 1998, then spun off as a company called GoodHome.com in June 1999. After GoodHome.com failed to become profitable, it was reorganized and renamed Scene7. Scene7 formally launched in 2001. The company focused on helping companies prepare interactive advertisements for consumers. Scene7 was acquired by Adobe Systems in 2007.
A subsidiary of Adobe Systems, Scene7 provides document hosting and interactive publishing services, typically charging clients $30,000 to $50,000 a year to convert catalog print files to interactive web pages. The company does most of its business in North America. Its primary competitors for dynamic imaging services and technology are RichFX and LiquidPixels. Scene7 products rely on several Adobe products, including Adobe Photoshop, Adobe InDesign, Adobe Flash, Adobe Illustrator, and Adobe Flex; the company's relationship with Adobe existed before Adobe purchased the company. Scene7 does not maintain any servers to host its services; instead, it uses a "pay as you grow" program that only requires companies to pay for the resources they use.
Scene7's clients include the companies Sears, Lands' End, Harrods, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy, and QVC. In 2001, Scene7 agreed to develop home design and landscaping software for Individual Software for $50 million. High-end casual clothing retailer Anthropologie has used Scene7's services to create and deploy online catalogs for its e-commerce website since November 9, 2004. The retailer implemented Scene7's Dynamic Imaging service to let customers zoom in on products, similar to how merchandise is inspected in retail stores. The Harrods department store signed an agreement with Scene7 on June 24, 2005 to use Scene7's imaging and catalog system on the store's website. This required Harrods to convert all its printed material to a digital format for Internet use.
The company began as a development team that created software called Picture This Home in the mid-1990s for Autodesk in San Rafael, California. In 1998, the software and its team of 40 developers were sold to Broderbund, which was owned by The Learning Company, a subsidiary of Mattel Inc. Broderbund eventually spun Picture This Home off as a company called GoodHome.com in June 1999.
In September 1999, GoodHome.com merged with Alexandria, Virginia-based nHabit.com, a rival company, for an undisclosed sum. After spending several years operating at a loss, GoodHome.com reorganized as Scene7, which formally launched in 2001 with $15 million raised from investors that included Hearst Interactive Media. The new company focused on helping companies prepare interactive advertisements for consumers.
Scene7 moved from San Rafael to Novato, California in 2002 to accommodate more employees. In 2003, the company acquired all of the assets of workflow provider and advertising software company Engage for $1.2 million and assumed its $650,000 debt after Engage filed for Chapter 11 bankruptcy. Since the early 2000s, the company's growth has been fueled by an increase in broadband Internet access, which loads virtual catalogs faster than dial-up Internet access. When catalogs first appeared online in the late 1990s, the graphics took too long to load. After high-speed Internet access became more popular, virtual catalogs quickly grew to become a popular feature of online stores.
Adobe Systems acquired Scene7 in 2007 for an undisclosed sum.
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