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Scene7, a subsidiary of Adobe Systems, provides document hosting and interactive publishing services such as online catalogs, targeted email, video, and image management. Retailers use the Scene7 to showcase products on their websites and to allow customers to manipulate product images by zooming in and rotating products, simulating the inspection of merchandise in retail stores.

Adobe Scene7
Industry computer software
Founded San Rafael, California (1990s)
Headquarters San Francisco, California
Parent Adobe Systems

The company was founded as a division of Autodesk. The division was sold to Broderbund in 1998, then spun off as a company called in June 1999. After failed to become profitable, it was reorganized and renamed Scene7. Scene7 formally launched in 2001. The company focused on helping companies prepare interactive advertisements for consumers. Scene7 was acquired by Adobe Systems in 2007.



A subsidiary of Adobe Systems, Scene7 provides document hosting and interactive publishing services,[1] typically charging clients $30,000 to $50,000 a year to convert catalog print files to interactive web pages. The company does most of its business in North America.[2] Its primary competitors for dynamic imaging services and technology are RichFX and LiquidPixels.[2][3] Scene7 products rely on several Adobe products, including Adobe Photoshop, Adobe InDesign, Adobe Flash, Adobe Illustrator, and Adobe Flex; the company's relationship with Adobe existed before Adobe purchased the company.[4] Scene7 does not maintain any servers to host its services; instead, it uses a "pay as you grow" program that only requires companies to pay for the resources they use.[5]

Scene7's clients include the companies Sears, Lands' End, Harrods, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy, and QVC.[4] In 2001, Scene7 agreed to develop home design and landscaping software for Individual Software for $50 million.[6] High-end casual clothing retailer Anthropologie has used Scene7's services to create and deploy online catalogs for its e-commerce website since November 9, 2004. The retailer implemented Scene7's Dynamic Imaging service to let customers zoom in on products, similar to how merchandise is inspected in retail stores.[7] The Harrods department store signed an agreement with Scene7 on June 24, 2005 to use Scene7's imaging and catalog system on the store's website. This required Harrods to convert all its printed material to a digital format for Internet use.[8]


Adobe Systems, based in San Jose, California, acquired Scene7 to help boost its overall services strategy.

The company began as a development team that created software called Picture This Home in the mid-1990s for Autodesk in San Rafael, California.[9] In 1998, the software and its team of 40 developers were sold to Broderbund, which was owned by The Learning Company, a subsidiary of Mattel Inc. Broderbund eventually spun Picture This Home off as a company called in June 1999.

In September 1999, merged with Alexandria, Virginia-based, a rival company, for an undisclosed sum.[10] After spending several years operating at a loss, reorganized as Scene7, which formally launched in 2001 with $15 million raised from investors that included Hearst Interactive Media. The new company focused on helping companies prepare interactive advertisements for consumers.[11]

Scene7 moved from San Rafael to Novato, California in 2002 to accommodate more employees.[12] In 2003, the company acquired all of the assets of workflow provider and advertising software company Engage for $1.2 million and assumed its $650,000 debt after Engage filed for Chapter 11 bankruptcy.[13] Since the early 2000s, the company's growth has been fueled by an increase in broadband Internet access, which loads virtual catalogs faster than dial-up Internet access. When catalogs first appeared online in the late 1990s, the graphics took too long to load. After high-speed Internet access became more popular, virtual catalogs quickly grew to become a popular feature of online stores.[2]

Adobe Systems acquired Scene7 in 2007 for an undisclosed sum.


  1. ^ Taft, Darryl K. (October 3, 2007). "Adobe Readies New Servers, Services, Tools". eWeek. Retrieved November 14, 2008. 
  2. ^ a b c Tedeschi, Bob (June 15, 2004). "Fast access brings virtual catalogs back". The New York Times. 
  3. ^ "Case Studies, Testimonials & Links". Mind 2 Image. Archived from the original on October 6, 2011. Retrieved July 27, 2011. 
  4. ^ a b "Scene7 acquisition" (PDF). Adobe Systems. Archived from the original (PDF) on March 5, 2009. Retrieved October 27, 2008. 
  5. ^ "Adobe Scene7 implements Isilon IQ clustered storage". Telecomworldwire. August 4, 2008. Retrieved November 5, 2008. 
  6. ^ "Individual Software Inc. Signs Agreement With Scene7 to Develop Leading Software for Home Design and Landscaping". Canadian Corporate News. November 7, 2001. Retrieved November 13, 2008. 
  7. ^ "At, one staff person does the work of three". Internet Retailer. November 9, 2004. Archived from the original on March 5, 2009. Retrieved December 3, 2008. 
  8. ^ "Harrods signs up Scene7". Printing World. June 30, 2005. p. 10. 
  9. ^ Carlsen, Clifford (July 12, 2001). "Scene7 ends winding journey with $11.3M round". Daily Deal. 
  10. ^ Henry, Shannon (September 30, 1999). "Lodging in a New Hotel Niche". The Washington Post. p. E01. 
  11. ^ Hankin, Adrienne (January 23, 2001). "Scene7 (TM), Inc., Formally Launches, Showcasing Full Suite of Interactive Imaging Technologies". PR Newswire. Retrieved November 4, 2008. 
  12. ^ "Scene7 buys out largest rival firm". Marin Independent Journal. August 15, 2003. 
  13. ^ Collins, James (June 20, 2003). "Former CMGI Unit Engage Files for Chapter 11 Bankruptcy Protection". The Boston Globe. p. C1. 

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