Open main menu

Sasin Graduate Institute of Business Administration of Chulalongkorn University

Sasin School of Management (also known as Sasin Graduate Institute of Business Administration of Chulalongkorn University) is an AACSB and EQUIS accredited business school founded in 1982 through a collaboration among Chulalongkorn University and the Kellogg School of Management and the Wharton Business School. Sasin became the first school in Thailand to receive AACSB accreditation in 2010 and the first to receive EQUIS EFMD accreditation in 2011.[citation needed][1]

Sasin School of Management
DeanProfessor Ian Fenwick, Ph.D.
Sasa Patasala Building Soi Chula 12, Phyathai Road
, ,

Meaning of nameEdit

His Majesty King Bhumibol Adulyadej bestowed the name on the Graduate Institute of Business Administration on his 60th birthday, 5 December 1987. The name comes from two Sanskrit words: "sasa" and "indra". Sasa, meaning "rabbit" represents the king's birth year in the Thai 12-year astrological cycle. Indra means "chief." Thus "Sasin" literally means "king of the rabbits."[citation needed][2]


Sasa Patasala, Sasin's main building

Sasin pioneered the use of visiting professors complemented by full-time Sasin faculty and other experts in Southeast Asia.

Sasin programs, conducted in English, include:[citation needed]

  • The Flexible (MBA)
  • Dual MBA & Master of Engineering
  • Executive MBA
  • Executive Education: Senior Executive Program (SEP), Management programs (public), Corporate programs (in-company)

Sasin facultyEdit

The Director (Dean) of Sasin is Professor Ian Fenwick, Ph.D.[citation needed][3]

The founder of Sasin is Professor Toemsakdi Krishnamra, who served as director (dean) from 1982-2014. He also served as president of Association of Asia-Pacific Business Schools in 2009.

Sasin's full-time faculty members hold doctoral degrees from internationally recognized universities such as Carnegie Mellon University, University of Cambridge, Imperial College, Kellogg School of Management (Northwestern), London School of Business (currently, London Business School), University of Oxford, University of Southern California, and University of Michigan.

Prominent alumniEdit

Sasin has produced a number of business leaders, including:[citation needed]

  • Kittiratt Na-Ranong, former Deputy Director of Sasin, former Minister of Commerce, former Deputy Prime Minister of Thailand
  • Sudarat Keyuraphan, Chairperson of The Lumbini Development Project
  • Thitinan Wattanavekin, Head of Wealth Management, Kiatnakin Bank Public Co., Ltd.
  • Douglas Clayton, Founder and Chief Executive Officer of Leopard Capital[4]
  • Chaiwat Utaiwan, Managing Director of Bangkok Metro Public Co., Ltd.

Sasin Japan Center (SJC)Edit

Sasin Japan Center (SJC) offers business management consulting for Japanese companies in Thailand. It also offers management training, management seminars, and market research.

SJC has three domains:

  • research, working with Japanese top universities,
  • education, providing Japanese executives with comprehensive management education program in collaboration with Sasin Executive Education Center and Japan Management Association (JMA),
  • consulting, solving business challenges with Sasin Management Consulting and Japan Management Association Consulting (JMAC).


  1. ^ "Sasin Graduate Institute of Business Administration of Chulalongkorn University | AACSB BestBizSchools". Retrieved 2019-06-20.
  2. ^ "Sasin School of Management » The Story of Sasin". Retrieved 2019-06-20.
  3. ^ "Sasin School of Management » Sasin's New Director: Professor Ian Fenwick, Ph.D." Retrieved 2019-06-20.
  4. ^ Profile, Business Profile. "Proof of Graduation".[failed verification]