Sally4Ever is a British comedy television series created by Julia Davis. The series stars Davis, Catherine Shepherd and Alex MacQueen. It premiered in the United Kingdom on Sky Atlantic on 25 October 2018, and in the United States on HBO on 11 November 2018.

GenreDark comedy
Sex comedy
Created byJulia Davis
Written byJulia Davis
Directed byJulia Davis
Country of originUnited Kingdom
Original languageEnglish
No. of series1
No. of episodes7
Executive producersPhil Clarke
Julia Davis
ProducerPhil Clarke
Camera setupSingle-camera
Running time30 minutes
Production companies
Original release
Release25 October (2018-10-25) –
6 December 2018 (2018-12-06)

The story of a love affair that quickly spirals out of control, this seven-episode series explores love and sex in today's confused, obsessive and gender-fluid world. The show follows Sally (Catherine Shepherd), who is about to marry David (Alex Macqueen), her nebbish boyfriend of ten years, when she encounters the charismatic Emma (Julia Davis). The two fall into a romantic relationship, but what starts out as an exciting and sexy fling takes an unexpected turn when Emma reveals herself to be a nightmare.[1]

In 2019, the series won the BAFTA for Best Scripted Comedy.

Cast and characters


Development and production


Sally4Ever was given a seven-episode order by Sky Atlantic and HBO in May 2018.[2][3] Sky Atlantic released the trailer for the series on 5 October 2018.[4]



The series premiered on 25 October 2018 on Sky Atlantic at 10 pm,[5][6] and on 11 November 2018 on HBO at 10:30 pm.[7][1] It was made available for streaming on Now TV in the UK.[8]

In Canada, it premiered on HBO on 11 November 2018 at 10:30 pm.[9] It premiered in Australia on Fox Showcase on 5 February 2019 at 7:30 pm.[10]


No.TitleDirected by [11]Written by [11]Original air date [6]
1"Episode One"Julia DavisJulia Davis25 October 2018 (2018-10-25)
2"Episode Two"Julia DavisJulia Davis1 November 2018 (2018-11-01)
3"Episode Three"Julia DavisJulia Davis8 November 2018 (2018-11-08)
4"Episode Four"Julia DavisJulia Davis15 November 2018 (2018-11-15)
5"Episode Five"Julia DavisJulia Davis22 November 2018 (2018-11-22)
6"Episode Six"Julia DavisJulia Davis29 November 2018 (2018-11-29)
7"Episode Seven"Julia DavisJulia Davis6 December 2018 (2018-12-06)



The season received a 97% approval rating on review aggregator Rotten Tomatoes with an average rating of 7.75/10.[12] Metacritic gave it an average score of 77 out of 100, indicating "Generally favorable reviews".[13]

Sally4Ever was praised by Sean O'Grady of The Independent as "brilliant, but more than usually disturbing", describing the sex scene between Emma and Sally in the pilot episode as "Pervy, kinky, gruesome, cringey" and "one of Davis' finest scenes yet".[14] In The Guardian, Lucy Mangan gave it four stars and applauded Julia Davis for fashioning "another wholly sadistic half hour that leaves the viewer skewered and writhing in exquisite agony".[15]


  1. ^ a b "HBO/Cinemax Programming Overview - Fall 2018". The Futon Critic. 4 October 2018. Retrieved 7 October 2018. (via HBO press release)
  2. ^ Petski, Denise (1 May 2018). "'Camping' Creator Julia Davis To Topline Comedy 'Sally4Ever' For Sky & HBO". Deadline Hollywood. Retrieved 28 September 2018.
  3. ^ Otterson, Joe (1 May 2018). "HBO, Sky to Co-Produce Comedy Series 'Sally4Ever' From Julia Davis". Variety. Retrieved 6 February 2019.
  4. ^ Munn, Patrick (5 October 2018). "Sky Atlantic Releases Trailer For 'Sally4Ever'". TV Wise. Retrieved 6 February 2019.
  5. ^ "This week's best home entertainment: from Sally4Ever to Berlin Station". The Guardian. 19 October 2018. Retrieved 6 February 2019.
  6. ^ a b "Sally4Ever – Episodes". British Comedy Guide. 2018.
  7. ^ "Sunday, Nov. 11: Get Seduced by HBO's Britcom 'Sally4Ever'". Channel Guide Magazine. 11 November 2018. Retrieved 6 February 2019.
  8. ^ "Lesbian lust and love in new Sky comedy Sally4Ever". Watch Next. 12 May 2018. Retrieved 6 February 2019.
  9. ^ Ritchie, Kevin (6 November 2018). "TV review: Julia Davis's Sally4Ever is unrelentingly funny". NOW. Retrieved 6 February 2019.
  10. ^ Cartwright, Lexie (5 February 2019). "Sally4Ever series premiere features intense lesbian sex scene". News Corp Australia. Retrieved 6 February 2019.
  11. ^ a b "Sally4Ever Debuts Nov. 11 on HBO". HBO & Cinemax PR. HBO. 11 October 2018. Retrieved 11 October 2018.
  12. ^ "Sally4Ever: Season 1". Rotten Tomatoes. 2018. Retrieved 6 February 2019.
  13. ^ "Sally4Ever : Season 1". Metacritic. 2018. Retrieved 6 February 2019.
  14. ^ O'Grady, Sean (26 October 2018). "Sally4Ever, episode 1 review: Deeply engrossing comedy series from Julia Davis". The Independent. Retrieved 6 February 2019.
  15. ^ Mangan, Lucy (25 October 2018). "Sally4Ever review – Julia Davis unleashes another comic monster". The Guardian. Retrieved 6 February 2019.