SWU Music & Arts

SWU (Starts With You, or "Começa Com Você" - CCV, in Portuguese) is originally a Brazilian sustainability movement, which organised the rock music festival SWU Music & Arts Festival. The festival had its first edition in October 2010. It was a three-day-long festival that had many important national and international musical acts including Megadeth, Avenged Sevenfold, Linkin Park, Kings of Leon, Queens of the Stone Age and Rage Against the Machine. It took place in the Arena Maeda in Itu on October 9, 10 and 11, 2010. Arena Maeda is actually a farm, which hosts many events because of its good terrain and location. The event also had most of its main concerts recorded and broadcast live on international television.

SWU Music & Arts
GenreRock, Brazilian music, world, electronic, Pop music
DatesOctober 9–11, 2010. November 12–14, 2011.
Location(s)Itu, São Paulo, Brazil
Years active2010–2011

The second edition took place in Paulínia on November 12, 13 and 14, 2011.

SWU Music & Arts Festival 2010Edit

The concerts took place in four different stages: Ar (air), Água (water), Heineken Greenspace and Oi Novo Som (Oi New Sound). Act names in Bold are Headliners.


Saturday 9 October Sunday 10 October Monday 11 October
Palco Ar (Air Stage)
Palco Água (Water Stage)
Heineken Greenspace
Palco Oi Novo Som (Oi New Sound Stage)2

1Late night performances after the headliners by various DJ's.
2Every night one independent band winner of the "Battle of Bands Oi Novo Som Contest" performed after the headliners.

SWU Music & Arts Festival 2011Edit

Less than two days after the end of the 2010 edition, it was posted in the festival's official Facebook page that there would be a 2011 version of the festival. There is an official page of the festival's website in its Brazilian version, where it is asked for opinions and suggestion for the 2011 festival. On 3 June 2011, it was confirmed by the Brazilian edition of the Portuguese broadsheet newspaper Destak that the festival will be held at a new venue.[1] While organizers have yet to finalize details, it was speculated that the event may be held at the São Paulo municipality of Paulínia.[1]

Line-up and Stages
Energia (Energy) Consciência (Consciousness) New Stage Heineken Greenspace
Dia 12
Dia 13
Dia 14
  • Guest DJ
  • Dubshape
  • M.A.N.D.Y
  • Joris Voorn e Nic Fanciulli.
  • Gui Boratto
  • Layo & Bushwacka
  • Loco Dice
  • Sven Väth


  1. ^ a b Flesch, José Norberto (2011-06-03). "Marilyn Manson comes to Brazil in November". Destak. Archived from the original on 2011-10-08. Retrieved 2011-06-08. CS1 maint: discouraged parameter (link)

External linksEdit