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Coordinates: 13°03′23″N 80°15′33″E / 13.056355°N 80.259151°E / 13.056355; 80.259151

SPI Cinemas
Private
IndustryEntertainment
FoundedApril 1974 (1974-04)
Headquarters,
India
Number of locations
17
Area served
India
Key people
Kiran Reddy (MD)
ParentPVR Cinemas
Websitespicinemas.in

SPI Cinemas is an Indian multiplex chain and film production company originally owned by the SPI Group, headquartered in Chennai, Tamil Nadu. The company began operating multiplexes in Chennai, and eventually expanded to several states in India. SPI is often lauded for its premium quality and inexpensive pricing.[1][2] Its theatres, primarily Sathyam Cinemas, are often used by filmmakers for film premieres and audio launch events.[3] Popcorn served at SPI Cinemas has received considerable praise from film goers and the media.[4] In August 2018, PVR Cinemas had completed the acquisition of SPI Cinemas.

SPI is notable for being the first multiplex operator in India to equip its screens with the Dolby Atmos and Auro 11.1 sound systems.[5][6]

HistoryEdit

Sathyam Cinemas was originally named the "Royal Theatre Complex" and was built by Raja from Venkatagiri in April 1974.[7][8] With a capacity of 1,255 seats, it was the largest multiplex built in Chennai at the time.[9]

Kiran Reddy, the current CEO of SPI Group, revealed in a 2012 interview with The Hindu that Sathyam Cinemas was acquired by his family "from someone" in the 1980s. It was acquired for real estate purposes with no intention of continuing the theatre business. He claimed, "The intent was to demolish the Sathyam building. The theatre wasn't a viable business if you looked at the value of the land." However, when he got involved in the business, the family had made several improvements to the theatre.[10] Reddy had taken over the business in 1999 and continued developing the theatre, adding three more screens and refurbishing the existing three.[11]

In 2009, SPI Cinemas established itself as a film production company, producing its first film, Thiru Thiru Thuru Thuru.[12] SPI Cinemas is one of the key movie distributors in Tamil Nadu and has forayed into the music business with Think Music to distribute Tamil, Telugu and Malayalam movie soundtracks via digital media and Purplenote to distribute non-movie contemporary music.[13]

Acquisition by PVR CinemasEdit

In August 2018, PVR Cinemas had completed the acquisition of SPI Cinemas[14]. In August 2019, the National Company Law Tribunal (NCLT) New Delhi-branch approved the amalgamation of SPI Cinemas into PVR with effect from the appointed date of August 17, 2018, PVR said in the exchange filing[15][16]. PVR Cinemas mentioned that they will start re-branding SPI Cinemas' properties outside of Tamil Nadu as PVR in a phased manner. Also all future SPI projects will be branded as PVR. This includes the state of Tamil Nadu as well. As of November 2019, Le Reve Cinemas in Bandra, Mumbai and S2 Haseen in Thane has been re-branded as PVR and booking for Le Reve has been moved to PVR Cinemas Website.[17]

LocationsEdit

State/Territory City Theatre Name Theatre Locality Number of Screens Ref.
Tamil Nadu Chennai Sathyam Cinemas Royapettah 6
Escape Cinemas Express Avenue, Royapettah 8 [18]
S2 Perambur Spectrum Mall, Perambur 5
S2 Theyagaraja Old Theyagaraja Talkies, Thiruvanmiyur 2
Palazzo Cinemas The Forum Vijaya, Vadapalani 9 (including one IMAX) [19]
Coimbatore The Cinema Brookefields Mall, Krishnaswamy Road 6 [20]
Puducherry Pondicherry The Cinema Providence Mall 5 [21]
Karnataka Bengaluru The Cinema GT World Mall, Magadi Road 5
AURA Ascendas Park Square Mall,Whitefield 4
Kerala Trivandrum Kripa Cinemas Thampanoor 2
Andhra Pradesh Nellore S2 Nellore Old Raghava Cineplex, Pogathota 3
The Cinema MGB Felicity Mall 5
Archana Cinemas Ramji Nagar 1
Leela Mahal Vidya Mahal Center 1
Guntur The Cinema KSP Prime Mall, Naaz Center 5
Telangana Warangal S2 Warangal Girimajpet 5
Hyderabad S2 Cinemas Noma Talkies, Mallapur 4

ReferencesEdit

  1. ^ "Hollywood praise for Sathyam Cinemas!". Behindwoods. 31 October 2012.
  2. ^ Naveena Vijayan (15 April 2014). "Luxe Takes Movie Experience Beyond the Conventional". The New Indian Express.
  3. ^ Lata Srinivasan (1 November 2012). "Ang Lee praises Sathyam Cinemas". The Times of India.
  4. ^ Sudhir Srinivasan (14 May 2015). "Chennai's corny tradition". The Hindu.
  5. ^ Aaron Almeida (5 December 2012). "Dolby launches its Dolby Atmos audio platform in India". Firstpost.
  6. ^ Bill Mead (25 November 2013). "Technology in review: Asia embraces digital, 3D and immersive sound". Film Journal International.
  7. ^ N. Ramakrishnan (27 December 2013). "Chennai has a big role to play". Business Line.
  8. ^ "Sathyam Cinemas Selects Qube for All Screens of Its Flagship Multiplex at Chennai, India". Business Wire. 27 June 2007.
  9. ^ Nitya Menon (27 November 2013). "The changing scene". The Hindu.
  10. ^ Shonali Muthalaly (23 February 2012). "Reddy Made In Chennai". The Hindu.
  11. ^ Sreedhar Pillai (15 December 2006). "And now, the multiplex mania". The Hindu.
  12. ^ Shalini Shah (7 August 2009). "A first for Sathyam". The Hindu.
  13. ^ "About Us".
  14. ^ "PVR completes acquisition of 71.6% stake of SPI Cinemas". The Economic Times. 17 August 2018. Retrieved 15 October 2019.
  15. ^ "SPI cinemas amalgamated with PVR effective August 17, 2018" (PDF). PVR Website. 23 August 2019.
  16. ^ "SPI Cinemas Amalgamation". Business Today. 17 October 2019.
  17. ^ "PVR Le Reve Cinemas, Globus Mall, Bandra".
  18. ^ Prince Frederick (18 June 2013). "Let the show begin". The Hindu.
  19. ^ Subramanian, Karthik (3 November 2014). "The long wait for IMAX". The Hindu. ISSN 0971-751X. Retrieved 26 July 2018.
  20. ^ V. S. Palaniappan (6 December 2011). "The Cinema @ Brookefields opens tomorrow". The Hindu.
  21. ^ https://www.facebook.com/spicinemasindia/posts/1063621670444289

External linksEdit