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Ruff Ryders Entertainment

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Ruff Ryders is a record label founded by Joaquin "Waah" Dean and Darin "Dee" Dean and Chivon Dean, uncles and aunt of producer Swizz Beatz.[2] It operated as a subsidiary of Universal, and distributed by Fontana Distribution.

Ruff Ryders Entertainment
Ruff Ryders Logo.jpg
Parent companyUniversal
Founded1997 (1997)[1]
FounderJoaquin "Waah" Dean
Darrin "Dee" Dean
Chivon Dean
Distributor(s)Fontana (US)
Universal (International)
Country of originUnited States
LocationYonkers, New York


Ruff Ryders began as the managers of DMX and The LOX. Following DMX's chart success, the management company started its own label. The label signed several more acts who consequently became successful, including Eve, Drag-On, and Jin. The Deans' nephew, Swizz Beatz, was the main producer for most of the acts.

The label promoted the idea of all its acts being part of the "Ruff Ryders family", as evidenced when DMX won Best Rap Album at the 2000 Billboard Music Awards and was joined on stage by the other Ruff Ryders artists when he went to accept his award.[3]

In 2010 the Dean family relaunched the label as Ruff Ryders Indy, and has branched out into other areas, including Ruff Ryders Lifestyles (a sports bike organization),[4] Ruff Ryders Films,[5] Powerhouse Recording Studios, NatPro, a promotional company, and RR Rescue.

Former artistsEdit

Labels founded by Ruff Ryder artistsEdit



  1. ^ Carl Lamarre (2017-04-22). "Eve Impresses, DMX Struggles Through His Set at Ruff Ryders Reunion Concert". Billboard. Retrieved 2019-11-18.
  2. ^ Phares, Heather. Biography of Ruff Ryders at AllMusic. Retrieved October 26, 2008.
  3. ^ Simon, Reynolds (March 12, 2000). "Family Values in the Rap Business". The New York Times. Retrieved 22 February 2015.
  4. ^ "About Us". Ruff Ryders Lifestyles. Retrieved 2 June 2018.
  5. ^ Archived 2014-02-21 at the Wayback Machine
  6. ^ Discography for Ruff Ryders at AllMusic. Retrieved October 26, 2008.

External linksEdit