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Rolling Stone Australia

Rolling Stone Australia was the Australian edition of the United States' Rolling Stone magazine devoted to music, politics, and popular culture, published monthly. The Australian version of Rolling Stone was initially published in 1970 as a supplement in Revolution magazine published by Monash University student Phillip Frazer.[1] It was launched as a fully fledged magazine in 1972 by Frazer[2][3] and was the longest surviving international edition of Rolling Stone until its last issue appeared in January 2018.[4][5]

Rolling Stone Australia
Rolling Stone logo.svg
Rolling Stone logo
Editor-in-ChiefMatt Coyte
Former editorsDan Lander
Simon Wooldridge
Rachel Newman
Elissa Blake
Andrew Humphries
Kathy Bail
Toby Creswell
Paul Gardiner
Jane Mathieson
Phillip Frazer/Alistair Jones
Frequencymonthly
Circulation27,051
PublisherPaper Riot Pty Ltd
First issueJanuary, 1972
Final issueJanuary, 2018
CountryAustralia
Based inAustralia
LanguageEnglish
WebsiteOfficial website

HistoryEdit

The Australian version of Rolling Stone launched in May 1970 as a supplement in Revolution, a counter-culture magazine edited and published by Phillip Frazer in Melbourne as an offshoot of his teen-based pop newspaper Go-Set.[1][6] Go-Set introduced a counter-culture supplement called Core on 13 December 1969, edited by Ed Nimmervoll[1] who had worked on Go-Set since 1966.[3] Frazer soon decided that the "Core" material deserved a stand-alone publication for older readers, and on 1 May 1970, Go-Set Publications launched the tabloid Revolution, co-edited by Frazer and Jon Hawkes.[6] From its fourth issue onward Revolution included a supplement of Rolling Stone pages under an agreement Frazer made with its Californian owner and publisher Jann Wenner.[1] In August 1971 Revolution became High Times[6](before the US magazine of that name), which featured Australian underground cartoons curated by co-editors Pat Woolley and Macy McFarland.[1] Frazer left Go-Set and High Times early in 1972 and, with his business partner Geoff Watson, launched the Australian Rolling Stone as a fully fledged magazine, five years after the flagship started in the United States.[2][3] Rolling Stone Australia was published fortnightly, devoted to music, politics, and popular culture, with a few local articles supplementing the major features from the parent magazine. In August 1972 Frazer launched an Australian counter-culture magazine The Digger which was published fortnightly, then monthly, and it was The Digger, and not the local edition Rolling Stone, that fostered a team of star young writers like Colin Talbot, Helen Garner, Garrie Hutchinson and Robert Adamson, who rivalled the American Stone’s iconoclastic reputation for New Journalism.

The first edition [of Rolling Stone] I saw was just so quirky. It was basically a tabloid format, A3-sized, folded so that it looked the size of an A4 page. It was on newsprint and because it was folded you could have the huge image on the front cover. It was very simple, it was just the essence of hipness

— Bruce Elder, 12 April 2002[7]

In 1975, before Frazer left Australia for the United States,[1] he closed down The Digger and sold the local Stone license to a group of journalists led by former Financial Review writer Paul Gardiner, with Jane Mathieson and Paul Comrie Thomson.[8] One thing this meant, perhaps most crucially, was that the magazine moved base from Melbourne to Sydney. The first Australian act on the cover was Skyhooks in 1976, who reportedly hated the photo, but it did mark a broadening recognition of local acts in the magazine.[4] Together Gardiner, Mathieson and Comrie-Thompson built Rolling Stone Australia up as a major player in terms of circulation, shifting about 35,000 copies each fortnight.[8] The magazine, however, lacked consistent local content. The Skyhooks cover was the exception rather than the rule, and an Australian band would not re-appear on the cover again until Men At Work in 1983 – and that was a relayed American story. The magazine also lacked the immediacy and the team of quality contributors that made its rival RAM so much more successful in terms of relevance and quality. Certainly in no way in this phase, in the late 70s, did it develop a cast of writers the way The Digger had only a few years earlier, with only Bruce Elder staying on for the long haul, and P.D. Jack coming and going.

As the booms in local pub rock and punk rock started to take off, Rolling Stone seemed increasingly irrelevant, an imported acolyte of all things West Coast with precious little acknowledgement of the blossoming Australian scene around it. The real mark of the magazine’s change came in 1980, when it shifted from a fortnightly to a monthly. As if overnight, the Silvertongues’ brains-trust became so enamored of the new music explosion that Paul Gardiner added a sideline to the business, when he acquired the local license on the UK labels Rough Trade and Factory Records, meaning that in addition to Rolling Stone the office was now putting out albums by Joy Division and Cabaret Voltaire, and Paul Comrie-Thompson became a sort of advisor if not manager to Chris Bailey and his band the Saints. At the same time, a handful of younger writers like the very young Ed St.John and occasional RAM contributors Toby Creswell and soon enough Clinton Walker too started freelancing for Rolling Stone and invigorating its pages. (The record label side of the business ended when erstwhile Art Director Andrew Penhallow left and took it with him, transforming it into GAP and finally Volition Records, which became very successful in the late 80s/90s with acts like Severed Heads.)

The magazine shifted from its old office in North Sydney to the basement of the Gardiners’ home in Neutral Bay, and even as it continued to tinker, in the mid-80s, with its format, experimenting with design styles, colour and paperstock – and experimenting with a great many different contributors – it was finally starting to look like a viable competitor to RAM. In 1985, Rolling Stone published The Big Australian Rock Book, a sort of A-Z survey of then-Australian music, edited by Ed St.John and written largely by he, Bruce Elder, Toby Creswell, Clinton Walker and Andrea Jones.

The final transformation began in 1986, when Toby Creswell was made Editor. Ed St.John had by now left to become a record company executive, and Creswell was a journalist steeped in the Rolling Stone ethos and tradition but crucially also possessed of a certain vision for Australian music, and it was he who shaped the magazine into its most successful and very Australian form in the late 80s/early 90s. Naturally it still relied heavily on its American parent for content, but with Clinton Walker especially as a star contributor alongside the copy Creswell himself generated, the magazine was now brimming with well-written local features and news stories, and incisive reviews.

In 1987, owners Paul Gardiner and Jane Maitheson pulled out of the business amid mounting debts and American indifference,[9] and the license to publish Rolling Stone in Australia was picked up by Creswell leading a consortium he’d assembled with an old school friend, Philip Keir, and Keir’s wife Lesa-Belle Furhagen. [10] Shifting headquarters back to Sydney city, to Surry Hills right in the middle of a booming inner-city music circuit, and taking on staff that included most notably designer/writer David Messer, Rolling Stone was then left, after the demise of RAM in 1989, with the Australian music magazine market almost entirely to itself. In the face of competition only from the now-widespread, regionalized free street press with its preponderance of advertorial, and now with John O’Donnell as Creswell’s Assistant Editor and going glossy full color throughout, Rolling Stone entered its peak period, with its own flavor quite distinct from the American edition. In addition to relying on Clinton Walker for major features and acerbic reviews, Creswell nurtured new young writers like O’Donnell and John Birmingham, who won Rolling Stone’s campus writing contest, and had it not been for its great weakness, its Sydney-centricity – its inability to get good consistent coverage on the ground in Melbourne – the magazine would undoubtedly have been Australia’s journal of record for music culture.

By the early 90s, however, with Next Media now having bought a building of its own in southern-Sydney suburb Redfern, tensions were brewing between Phil Keir and both his wife Lesa-Belle Furhagen and Toby Creswell. The eventual result was that September, 1992, saw a traumatic split, in which Creswell was escorted off the premises by security, [11] Keir took control of the company, and Creswell and Furhagen went off together to form Terraplane Press, which launched Juice magazine.[12]

Juice aimed itself, with the rise of grunge in the 90s, at a slightly younger demographic than Rolling Stone, but Stone, with Kathy Bail now installed as editor, continued to offer quality coverage of Australian and global music, politics, and popular culture. Freelancer Clinton Walker was the only writer to carry over from the old regime to this new one (while he also contributed to Juice at the same time!), and when Dino Scatena came in on staff to assist Bail, the magazine enjoyed a boost in stability and success, and certainly it would outlive Juice, which despite its efforts for a decade, went down when the dot.com bubble burst in 2003.

Australian Rolling Stone celebrated its 25th year with a special collector's edition in May 1998, and at that time the publishers claimed the current circulation was around 40,000.[13]

After Bail and Scatena (and Clinton Walker) had left the magazine by the late 90s, it entered into something of a phase in the wilderness, with a succession of editors and owners compromising its content and integrity in the face of a shifting pop-cultural landscape, including not least of all the rise of the internet.

In 2008 Next Media Pty Ltd was purchased by Worseley Media, in a deal that saw ACP Magazines acquire Rolling Stone magazine in exchange for ACP titles Tracks and Waves.[2][14] A few months later, ACP relaunched Rolling Stone, with a new look and size.

Year after year, Rolling Stone Australia has made me proud. They have executed the Rolling Stone mission with style, intelligence and energy. My hat is off to everyone who has contributed to this success over the years and I look forward to even greater years to come.

— Jann Wenner, 2009[15]

In 2008 the magazine averaged sales of 27,051 copies a month,[16] down from 29,372 the year before and about 40,000 at the time of its 30th anniversary issue six years previous. Its average readership in March 2008 was 301,000, compared with 296,000 a year earlier; the readership had peaked in December 1994 at 392,000.[13]

ACP was acquired by Bauer Media Group in 2012 and in 2013, the company Paper Riot, headed by Matt Coyte, bought the Rolling Stone franchise from Bauer. Under Coyte’s editorship, and with the launch of its own independent website in 2014,[17] Stone started to claw back some of its former relevance and credibility, but it was an Indian Summer, and in January 2018, Paper Riot went into external administration and the last-ever issue of Australian Rolling Stone appeared.[18]

The Australian version was the longest surviving international edition of Rolling Stone magazine.[4]

ReferencesEdit

  1. ^ a b c d e f Kent, David Martin (September 2002). "The place of Go-Set in rock and pop music culture in Australia, 1966 to 1974" (PDF). Canberra, A.C.T.: University of Canberra. Archived from the original (PDF) on 2015-05-22. NOTE: This PDF is 282 pages.
  2. ^ a b c Jackson, Sally (2008-05-01). "Rolling Stone set to gather new boss". The Australian. Retrieved 2009-03-23.[dead link]
  3. ^ a b c Kent, David Martin (2000). "Go-Set: The Life and Death of an Australian Pop Magazine". Milesago. Retrieved 2009-03-23.
  4. ^ a b c "Rolling Stone (Australia)". Milesago. Retrieved 2009-03-24.
  5. ^ "The end of an era: a eulogy for Rolling Stone Australia".
  6. ^ a b c Cock, Peter (1979). Alternative Australia: Communities of the Future?. Quartet Books. ISBN 978-0-908128-09-9. Retrieved 2009-03-26. NOTE: On-line version is a 'snippet view'
  7. ^ Mangan, John (2002-04-12). "Still rolling after thirty years". The Age. Retrieved 2009-03-24.
  8. ^ a b Eliezer, Christie (2004-06-29). "Aussie Rolling Stone Publisher Gardiner Dies". Billboard Biz. Retrieved 2009-03-23.
  9. ^ Boots, Tim (2007-04-23). "Rolling Stone still rocking 35 years on". The Sydney Morning Herald. Retrieved 2009-03-19.
  10. ^ https://www.smh.com.au/entertainment/music/rolling-stone-still-rocking-35-years-on-20070424-gdpz6b.html?page=fullpage#contentSwap1
  11. ^ http://www.clintonwalker.com.au/lowest-of-the-low-6.html
  12. ^ Veldre, Danielle (2003-04-11). "Juicy new campaign for Pacific Magazine". B&T Today. Archived from the original on March 9, 2006. Retrieved 2009-03-24.
  13. ^ a b Jackson, Sally (2008-05-22). "Fresh home and hopes for Rolling Stone". The Australian. Retrieved 2009-03-24.
  14. ^ Jackson, Sally (2008-05-22). "ACP rolls Stone in title swap". The Australian. Retrieved 2009-03-24.
  15. ^ "ACP Magazines to publish Rolling Stone". ACP Magazines. Archived from the original on 2008-07-19. Retrieved 2009-03-24.
  16. ^ "Roy Morgan Readership estimates for Australia for the 12 months to December 2008". Roy Morgan Research. 2009-02-19. Archived from the original on 2009-04-15. Retrieved 2009-03-23.
  17. ^ "Rolling Stone Australia". Archived from the original on 2018-01-29. Retrieved 2018-11-02.
  18. ^ "Rolling Stone Australia To Close".

External linksEdit