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Roque "Rocky" De La Fuente Guerra[1] (born October 10, 1954)[2] is an American businessman and perennial candidate.[3][4][5]

Rocky De La Fuente
Personal details
Roque De La Fuente Guerra

(1954-10-10) October 10, 1954 (age 64)
San Diego, California, U.S.
Political partyRepublican (since 2017)
Other political
Reform (2016)
American Delta (2016)
Democratic (2016–2017)
Spouse(s)Katayoun Yazdani (divorced)

De La Fuente was the nominee of both the Reform Party and his self-created American Delta Party for President of the United States in the 2016 election. He was also an unsuccessful candidate for the Democratic nomination in Florida's 2016 election for United States Senator and for the Democratic presidential nomination.

During the 2018 elections, De La Fuente filed as a candidate for United States Senate in nine state primaries, all of which he lost. He campaigned as a critic of President Donald Trump's immigration policies.[6]

For the 2020 Presidential election, he has filed to run as a Republican.


Early life and educationEdit

De La Fuente was born on October 10, 1954 at Mercy Hospital in San Diego, California,[7] the son of Roque Antonio De La Fuente Alexander[8] and Bertha Guerra Yzaguirre. His parents raised him in Mexico (Mexico City, Tijuana, Baja California), and in the United States (San Diego, and Anaheim, California). He was educated by his parents and the Legionaries of Christ, the Marist Brothers, the Carmelite Sisters of the Most Sacred Heart, Daughters of the Holy Spirit and the Jesuits. As a youth, De La Fuente attended Saint Catherine's Military Academy in Anaheim, California and then earned a B.S. in physics and mathematics from the Instituto Patria National Autonomous University of Mexico, and studied accounting and business administration at Anahuac University near Mexico City.[7][9]


Between 1976 and 1990, De La Fuente acquired 28 automobile franchises from Alfa Romeo, American Motors Corporation, Audi, Cadillac, Chrysler, Daihatsu, Dodge, GMC, Honda, and others.[7] He also opened three banks, assisted living facilities in Los Angeles and Lemon Grove and eleven currency exchange locations in the United States and Mexico.[10][11]

In 2004, the Federal Deposit Insurance Corporation issued an order barring De La Fuente from participating in an FDIC-insured institution. De La Fuente appealed and the 9th Circuit reversed half the order and advised the FDIC to reconsider its sentence, stating that "De La Fuente's use of [First International Bank] as his personal piggy bank was in shocking disregard of sound banking practices and the law to the detriment of depositors, shareholders, and the public.  Nevertheless, we remand this matter to the Board for it to consider, in light of this disposition, whether this extraordinary sanction remains deserved."[9][12]

In November 2015, De La Fuente and the city of San Diego reached settlement in a decades-long legal dispute over land-use issues regarding a 312-acre area that De La Fuente is developing in Otay Mesa.[13]

De La Fuente owns businesses and properties in the Dominican Republic, Mexico, the United States, and Uruguay.[7]

Political campaignsEdit

2016 presidential campaignEdit

Logo of the American Delta Party
De La Fuente at the Lesser-Known Candidates Presidential Forum during his campaign for the Democratic Party nomination, January 2016

De La Fuente ran a presidential campaign in the 2016 election. De La Fuente sought the Democratic Party's nomination during their presidential primaries. De La Fuente's campaign did not win a single primary or a single delegate to the 2016 Democratic National Convention.

De La Fuente founded the American Delta Party and ran as that party's nominee with his running mate Michael Steinberg and was nominated as the presidential candidate of the Reform Party, which had ballot access in Florida, Kentucky, Louisiana, Minnesota, and Mississippi.[14] De La Fuente ultimately received over 33,136 votes in the general election, earning him 0.02% of the total popular vote. He failed to win any electoral votes. In the popular vote De La Fuente placed eighth overall, behind the Democratic Party's Hillary Clinton, Republican Party's Donald Trump, Libertarian Party's Gary Johnson, Green Party's Jill Stein, independent Evan McMullin, Constitution Party's Darrell Castle, and Party for Socialism and Liberation's Gloria LaRiva.[15]

On May 9, 2017, De La Fuente and Stein dismissed their lawsuit against the State of Oklahoma. The focus of the lawsuit was the state's high requirement for petitions, but it was dismissed after Oklahoma eased their requirements.[16] In February 2018, De La Fuente would go on to win two more court cases slightly easing ballot access requirements in Virginia and Washington.[17][18]

2016 Senate campaignEdit

On June 20, 2016, De La Fuente paid the $10,440 qualifying fee to run for the Democratic nomination of the 2016 Senate election in Florida to decide the Democratic nominee for the Senate seat occupied by Republican Marco Rubio. He competed with Patrick Murphy, Alan Grayson, Pam Keith, and Reginald Luster for the nomination.[19][20] Murphy won the nomination; De La Fuente came in fourth-place out of five candidates, receiving 60,606 votes (5.38% of the overall vote).

2017 New York City mayoral campaignEdit

Excerpt from De La Fuente's mayoral campaign material

De La Fuente ran for Mayor of New York City in the 2017 mayoral election. Upon announcing his intention to enter the race, De La Fuente claimed that private polling data showed him defeating Republican candidates Paul Massey and Michel Faulkner.[21]

De La Fuente's candidacy ran into problems with his lack of residency.[22]

On March 28, De La Fuente participated in a debate hosted by the Reform Party of New York State (which is not affiliated with the Reform Party of the United States of America) alongside five other mayoral contenders (Kevin Coenen, Mike Tolkin, independent Bo Dietl, Democratic challenger Sal Albanese and Republican Faulkner).[23]

De La Fuente said that homelessness and affordable housing was the central focuses of his campaign.[24]

During his campaign, De La Fuente received $600,000 in campaign loans from the New York City Campaign Finance Board. As of July 31, this meant that his campaign had received the second-greatest amount of any campaign in the 2017 mayoral race, behind only Paul Massey, who had received $1,610,000.[25]

After the suspension of both Michel Faulkner's and Paul Massey's campaigns, De La Fuente was the only remaining opponent to Nicole Malliotakis in the Republican Primary. However, two Malliotakis supporters, with the blessing of her campaign, filed objections to De La Fuente's ballot petition signatures. They argued that hundreds of De La Fuente's signatures were forged. On August 1, the New York City Board of Elections ruled against De La Fuente and in favor of the Malliotakis supporters (Bryan Jung and James Thompson), thus effectively ending De La Fuente's candidacy for the Republican nomination and leaving Malliotakis unopposed for the nomination.[26][27]

2018 Senate campaignsEdit

On February 26, 2018 De La Fuente filed to run for the 2018 Senate election in California under the Republican Party to unseat incumbent Dianne Feinstein,[28] but failed in the June 5 primary. He came ninth place out of a field of 35, garnering 135,109 votes for 2% of the total.[29] In a primary system where only the top two make it to the final ballot, this ended his candidacy. On August 8, his candidacy for US Senator from Washington state[30] came to an end in the open primary.[31] He also lost primaries in Wyoming,[32] Hawaii, Minnesota, Vermont, Florida, Delaware, and Rhode Island. His promotional literature said that he chose to run in so many places "to prove just how ludicrous the election process has become,"[33] although some commentators express doubt about that explanation.[34]

The Washington Post noted that in both Hawaii and Vermont, he drew enough votes that he theoretically may have changed the election, as if those same votes had been redirected to the second place candidate instead, that candidate would have won.[35] Jim Camden, a columnist for The Columbian, wrote that "for this year's primaries [...] it’s clear the biggest loser was Rocky De La Fuente."[36]

2020 presidential campaignEdit

In January, 2017, De La Fuente stated in a court filing that he intended to again seek the Democratic Party nomination in the 2020 presidential election.[37] He again asserted plans to seek the presidential office in the wake of his 2018 election failures.[35] He has filed to run as a Republican.[38]

Electoral historyEdit

Presidential electionsEdit

2016 Democratic presidential primaries[39]
Candidate Votes %
Hillary Clinton 16,917,853 55.23
Bernie Sanders 13,210,550 43.13
Martin O'Malley 110,423 0.36
Uncommitted 101,481 0.33
Rocky De La Fuente 67,468 0.22
No Preference 50,990 0.17
scattering 48,576 0.16
Willie Wilson 25,796 0.08
Paul T. Farrell, Jr. 21,694 0.07
Keith Russell Judd 20,305 0.07
Michael Steinberg 20,126 0.07
Henry Hewes 11,062 0.04
John Wolfe Jr. 7,369 0.02
Star Locke 5,202 0.02
Steve Burke 4,893 0.02
Lawrence "Larry Joe" Cohen 2,407 0.01
Calvis L. Hawes 2,017 0.01
James Valentine 1,726 0.01
Uninstructed Delegation 1,488 0.00
Jon Adams 486 0.00
Vermin Supreme 268 0.00
Mark Stewart 236 0.00
David John Thistle 226 0.00
Graham Schwass 143 0.00
Lloyd Thomas Kelso 46 0.00
Mark Stewart Greenstein 41 0.00
Eric Elbot 36 0.00
William D. French 29 0.00
Edward T. O'Donnell, Jr. 26 0.00
David Formhals (write-in) 25 0.00
Robert Lovitt 22 0.00
William H. McGaughey, Jr. 19 0.00
Edward Sonnino 17 0.00
Steven Roy Lipscomb 15 0.00
Sam Sloan 15 0.00
Brock C. Hutton 14 0.00
Andrew Daniel "Andy" Basiago (write-in) 13 0.00
Raymond Michael Moroz 8 0.00
Richard Lyons Weil 8 0.00
Ignació León Nuñez (write-in) 6 0.00
Willie Felix Carter (write-in) 3 0.00
Brian James O'Neill, II (write-in) 2 0.00
Doug Terry (write-in) 1 0.00
Kevin Michael Moreau (write-in) 0 0.00
Total 30,633,131 100.00
2016 United States presidential election[40][41]
Presidential candidate Party Popular vote Electoral vote Vice-presidential candidate
Count Percentage Projected Actual
Donald Trump Republican 62,984,828 45.93 306 304 Mike Pence
Hillary Clinton Democratic 65,853,514 48.02 232 227 Tim Kaine
Gary Johnson Libertarian 4,489,235 3.27 0 0 Bill Weld
Jill Stein Green 1,457,226 1.06% 0 0 Ajamu Baraka
Evan McMullin (Independent) 732,273 0.53% 0 0 Mindy Finn
Darrell Castle Constitution Party 203,091 0.15%' 0 0 Scott Bradley
Gloria La Riva Socialism and Liberation 74,405 0.05% 0 0 Eugene Puryear
Rocky De La Fuente American Delta and Reform 33,136 0.02 0 0 Michael Steinberg
Other 1,297,332 0.93 0 7 Other
Total 137,125,040 100.00 538 538 Total

U.S. Senate electionsEdit

2016 Florida Democratic Senate Primary election results[42]
Candidate Votes %
Patrick Murphy 665,985 58.9
Alan Grayson 199,929 17.7
Pam Keith 173,919 15.5
Rocky De La Fuente 60,810 5.4
Reginald Luster 29,138 2.6
Total 1,129,781 100.00
2018 Senate primaries
State Primary type Date Place % Winner(s)
California Nonpartisan blanket June 5 9 out of 35 2.1 Dianne Feinstein, Kevin de León
Washington[31] Nonpartisan blanket Aug 8 21 out of 29 0.34 Maria Cantwell, Susan Hutchison
Hawaii[43] Republican Aug 11 5 out of 8 9.4 Ron Curtis
Minnesota Republican Aug 14 4 out of 4 5.9 Jim Newberger
Vermont Republican Aug 14 4 out of 4 2.9 Brooke Paige
Wyoming[44] Republican Aug 21 5 out of 6 1.1 John Barrasso
Florida[45] Republican Aug 28 2 out of 2 11.4 Rick Scott
Delaware Republican Sep 6 3 out of 3 5.3 Robert Arlett
Rhode Island Republican Sep 12 2 out of 2 12.3%[46] Robert Flanders[47]


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  2. ^ Bell, Diane (5 December 2015). "'Rocky' joins fight for President". San Diego Union-Tribune. Retrieved 10 December 2015.
  3. ^ Alex Daugherty, Wasserman Schultz, other South Florida Democrats face scant primary opposition in 2018, McClatchy DC (June 4, 2018): "perennial candidate Rocky De La Fuente..."
  4. ^ Nardolillo Drops Out, National Journal (July 2, 2018): "Perennial candidate Rocky de la Fuente..."
  5. ^ Swisher, Skyler. "Rick Scott's Senate primary a mere formality before general election showdown". Retrieved 17 August 2018.
  6. ^ Orlando Weekly, [1] “We cannot continue to be a country that locks families and children in detention centers indefinitely..."
  7. ^ a b c d "Empresario con fuertes intereses en Punta del Este va por la presidencia de EEUU" (in Spanish). Maldonado Noticias. 11 October 2015. Retrieved 9 November 2015.
  8. ^ Times Staff Writer (30 April 2002). "Roque De La Fuente, Business Park Innovator and Developer". Los Angeles Times. Retrieved 9 November 2015.
  9. ^ a b "De La Fuente Ii V. Federal Deposit Insurance Corporation | Findlaw". Retrieved 2016-08-19.
  10. ^
  11. ^ Llenas, Bryan (2016-02-19). "Longshot presidential candidate Rocky de la Fuente won't say Donald Trump's name". Fox News Latino. Archived from the original on 2016-05-19. Retrieved 2016-06-01. Cite uses deprecated parameter |deadurl= (help)
  12. ^ "Reported Banking Law Cases". 2012-06-01. Retrieved 2016-08-19.
  13. ^ "San Diego settles decades-long de la Fuente land dispute". FOX5 San Diego. Retrieved 1 January 2016.
  14. ^ "Reform Party Nominates Rocky De La Fuente for President". Ballot Access News. August 9, 2016.
  15. ^ Leip, David (November 16, 2016). "2016 Presidential General Election Results". Dave Leip's Atlas of U.S. Presidential Elections. Massachusetts. Retrieved December 10, 2016.
  16. ^ "Rocky De La Fuente and Jill Stein Dismiss their Oklahoma Appeal, Given that Petition Requirement Has Been Eased". Ballot Access News.
  17. ^ "Rocky De La Fuente Wins Virginia Ballot Access Lawsuit". Ballot Access News. January 10, 2018.
  18. ^ "Rocky De La Fuente Wins Washington State Ballot Access Case". Ballot Access News. February 22, 2018.
  19. ^ Bousquet, Steve (June 20, 2016). "It's a 'Rocky' start: Florida's candidate qualifying window opens". Tampa Bay Times. Retrieved June 20, 2016.
  20. ^ Mark Harper (June 20, 2016). "Qualifying sees Democrat "Rocky" de la Fuente join Senate field". Retrieved June 23, 2016.
  21. ^ Campanile, Carl (March 22, 2017). "Millionaire from California throwing hat into NYC mayoral race". New York Post. Retrieved April 18, 2017.
  22. ^ Goodman, J. David (23 March 2017). "Hey, Bo. Nice to Meet You, Rocky. Welcome to the Mayor's Race". Retrieved 24 March 2017 – via
  23. ^ Kochman, Ben (March 29, 2017). "Long-shot mayoral candidates battle over big issues, but united in trashing de Blasio". New York Daily News. Retrieved April 23, 2017.
  24. ^ "Rocky de la Fuente Bets for Job Improvement and Affordable Housing to 'Make NYC Shine Again'" (Press release). Rocky de la Fuente office. July 25, 2017.
  25. ^ "PolitiStat: The Numbers Behind New York City's 2017 Municipal Election".
  26. ^ Durkin, Erin (August 1, 2017). "Republican mayoral hopeful Nicole Malliotakis running unopposed after Rocky de la Fuente gets the boot". New York Daily News. Retrieved August 15, 2017.
  27. ^ De La Hoz, Felipe (August 6, 2017). "Removal of Last Primary Opponent Could Cost Malliotakis". Gotham Gazette. Retrieved August 15, 2017.
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  29. ^ "U.S. Senate - Statewide Results | 2018 General Election | California Secretary of State". 2018-11-06. Retrieved 2018-12-04.
  30. ^ "2018 Candidates Who Have Filed". Retrieved 17 August 2018.
  31. ^ a b "August 7, 2018 Primary Results - U.S. Senator". Retrieved 17 August 2018.
  32. ^ Scott, Ramsey (2018-08-22). "Incumbents Barrasso, Cheney advance to general election | Local News". Retrieved 2018-12-04.
  33. ^ Fuente, Roque De La (31 May 2018). "De La Fuente Runs for US Sen. in 5 States Simultaneously". Retrieved 17 August 2018.
  34. ^ Garza, Marziel (June 2, 2018). "Hey California, don't vote for the guy who's running for U.S. Senate in five states". Los Angeles Times. Retrieved June 3, 2018.
  35. ^ a b Fischer, Reuben (2018-09-25). "Rocky De La Fuente ran in nine Senate primaries and lost them all". Washington Post. Retrieved 2018-12-04.
  36. ^ "Camden: Recount challenges, status among primary concerns". The Columbian. 2018-09-26. Retrieved 2018-12-04.
  37. ^ Winger, Richard (January 10, 2017). "Rocky De La Fuente Tells Court that He Plans to Seek Democratic Party Nomination for President in 2020". Ballot Access News. Retrieved January 10, 2017.
  38. ^
  39. ^ Berg-Andersson, Richard E. (2016). Tony Roza (ed.). "Democratic Delegation 2016". Retrieved July 19, 2018.
  40. ^ "Official 2016 Presidential General Election Results" (PDF). Federal Election Commission. December 2017. Retrieved February 12, 2018.
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  42. ^ "Florida Division of Elections Results Archive". State of Florida. Retrieved August 17, 2018.
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  44. ^
  45. ^ "Florida Primary Election Results". Retrieved 2018-08-29.
  46. ^ New, The (2018-09-14). "Rhode Island Primary Election Results - The New York Times". Retrieved 2018-12-04.
  47. ^ "Sheldon Whitehouse coasts to victory in Rhode Island primary". TheHill. 2018-09-12. Retrieved 2018-12-04.

External linksEdit