Endemol Shine North America

(Redirected from Reveille Productions)

Endemol Shine North America is the American division of Banijay that was founded on March 15, 2002 as a merger of Shine Americas, Shine USA, and Reveille Productions.[2]

Endemol Shine North America
  • Endemol USA (2000-2015)
  • Reveille Productions (2002–2012)
  • Shine America (2012–2015)
Company typeSubsidiary
  • Television production
  • Distribution
FoundedMarch 15, 2002; 22 years ago (2002-03-15)
FounderBen Silverman
Headquarters5161 Lankershim Blvd, ,
Key people
ParentBanijay Americas
Footnotes / references

Endemol Shine North America produces and distributes scripted and unscripted television and digital content through its global Shine 360˚ division. Endemol Shine North America has produced original series including The Biggest Loser, Tabatha Takes Over, The Face, and Parental Control; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute, and The Office, Ugly Betty, and The Tudors; and over 20 original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these with sponsors such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Banijay's distribution arm, Banijay Rights, Endemol Shine North America distributes to more than 150 countries.



As Reveille Productions


On February 14, 2008, NBC Entertainment co-chairman Ben Silverman announced the sale of Reveille Productions to Shine Group for $125 million.[3]

As Endemol USA


Endemol USA is the United States production branch of Endemol based in Los Angeles, California. It has been in operation since 2000. The branch produces Endemol's popular worldwide formats for the major American TV networks, such as Fear Factor, Deal or No Deal and 1 Vs. 100 for NBC; Extreme Makeover: Home Edition, Show Me the Money, The One: Making a Music Star, Set for Life, and Wipeout for ABC; Exposed for MTV; Big Brother and Kid Nation for CBS; Midnight Money Madness for TBS (under the moniker Lock and Key Productions) and most recently, a game show adaptation of 20Q for GSN. Their worst faring franchise by far is The One which was canceled after four episodes.[when?] Fear Factor was canceled after six seasons and was later revived for an additional season by NBC in 2011; a new version began airing on MTV in 2017. Another one of their shows, Big Brother has[when?] two seasons already out on DVD. While Big Brother has had the most international success to date,[when?] their most successful USA program could end up being either Deal or No Deal or Extreme Makeover: Home Edition. Both programs are wildly popular and highly rated.[citation needed]

Endemol USA created Midnight Money Madness for cable's TBS network, in which viewers can call in to play games and win money prizes. It is based on Endemol's successful Participation TV format. On 13 October 2006, Endemol USA launched another game show for NBC, 1 vs. 100 with Bob Saget, and debuted as another ratings winner. And on 14 November 2006, ABC premiered Show Me the Money, with William Shatner as its host. Midnight Money Madness was canceled in October 2006 after 32 episodes, in which its successor, Take the Cake, premiered 9 July 2007, and Show Me the Money was canceled in December 2006 after only five episodes aired. A syndicated version of Deal or No Deal aired from 2008 to 2010 (the show was revived for CNBC in 2018), while Wipeout aired from 2008 to 2015 on ABC.In October 2008, Tokyo Broadcasting System filed a lawsuit against ABC (with a separate suit against Endemol pending) for claims that Wipeout copied elements from two of their popular shows, Takeshi's Castle (known as MXC in the USA) and Sasuke (better known in the US as Ninja Warrior).[4] Endemol USA also produces the Style Network hour-long reality series Jerseylicious, which debuted in 2010.[citation needed]

In June 2010, Endemol picked up the distribution rights to the TV Land sitcom "Hot in Cleveland", which it will distribute internationally. This marked the first time that Endemol has acquired an American-produced scripted series.[5] Other scripted properties that Endemol also owns rights to include Happily Divorced and The Exes, also airing on TV Land.[citation needed]

In 2011, Endemol expanded its US production portfolio to include more non-reality fare, starting with The Steve Harvey Show, distributed by NBCUniversal Television Distribution. The hour-long talk/variety program premiered on 10 September 2012 in syndication, and ran for five seasons before being replaced by a similarly-titled show that is produced by IMG. Another program, the mob-related crime drama Red Widow, aired on ABC as a mid-season replacement in the 2012-2013 television season.

Endemol USA Latino, which produces Endemol USA's successful shows in Spanish language as shown on the major Hispanic TV networks. Their first production was Vas o No Vas based on the popular Deal or No Deal, which aired on Telemundo. Unlike Endemol USA's headquarters in Los Angeles, Endemol USA Latino has headquarters located in Miami, Florida.[citation needed]

Endemol USA owns True Entertainment and majority stakes in the unscripted production companies Authentic Entertainment, 51 Minds Entertainment, and Original Media.[citation needed]

At the 2015 Digital Content NewFronts, Endemol Beyond announced new channels Looksy and Smasher.[6]

Authentic Entertainment, LLC


In 2010-08-10, Endemol B.V. announced the acquisition of a majority share of Authentic Entertainment Inc. by Endemol North America,[7] with unverified reports claiming the deal worth US$60–70 million.[8][9]

True Entertainment/Original Media/Truly Original


Through its New York City subsidiary True Entertainment it produced The Real Housewives of Atlanta, Catch It Keep It, A Baby Story, Whose Wedding Is It Anyway?, Mystery Diagnosis, The Robert Verdi Show, The A-List: New York, Make Room for Multiples, and Fashion Queens.[10]

Earlier shows include Personal Conviction, Rebuilt: The Human Body Shop, A World Away, Band in a Bubble, Married Away, Mystery Medicine, Under One Roof, What's Your Sign Design?, HGTV Design Star, Unwrapping Macy's, Widow on the Hill, Operation Homecoming: Writing the Wartime Experience, Go Ahead, Make My Dinner!, Town Haul, Guess Who's Coming To Decorate, B. Smith Style, The Good Buy Girls,[11] The Gastineau Girls, and Town Haul Jeffersonville.

True Entertainment was founded in 2000 and by Steven Weinstock and Glenda Hersh both of whom had previously worked for The New York Times subsidiary NYT Television.

Original Media was an American production company founded in 2002 by Charlie Corwin and Clara Markowicz.

In 2003-09-30, Endemol announced the acquisition of a 51% stake in New York-based True Entertainment, with the acquired company continue to be managed by the founding partners, Glenda Hersh and Steven Weinstock.[12]

In 2014, Glenda Hersh and business partner Steven Weinstock's True Entertainment took over Original Media.[13][14]

In 2017, True Entertainment and sister company Original Media merged to form Truly Original.

51 Minds Entertainment


As Shine America


Shine America began as Reveille Productions, an independently owned television and motion picture studio and production company based in Los Angeles. The studio was founded by Ben Silverman in March 2002. The name Reveille is based on the bugle call used to wake up military personnel; the company logo features a bugler in action.

In 2007, Silverman accepted the job as the new entertainment head at NBC. However, because of the arrangement, he could not profit from any further projects associated with Reveille but continued to work on shows prior to his NBC deal. Silverman left NBC in 2009.

In February 2008, Elisabeth Murdoch's Shine Group bought Reveille for $125 million . Also the same year, ShineReveille International made a deal with Merv Griffin Entertainment to distribute all of MGE programming overseas.

In March 2012, Reveille became known as Shine America.

In 2015, Shine America merged with Endemol USA to form Endemol Shine North America.


  • Ardaban: In 2012-03-06, Shine America announced the launch of Ardaban, with appointment of former Notional Co-President Chachi Senior as Ardaban CEO.[15] In 2012-09-06, Ardaban CEO Chachi Senior announced Cleve Keller as Chief Development Officer.[16]
  • Shine Hispanic & Latin America: In 2013-01-24, Shine Group announced Cristina Palacio was appointed as president of Shine Hispanic & Latin America.[17]






Year Name of program Network Co-producers (if any) Fate
2003 Coupling NBC BBC Worldwide Americas and NBC Universal Television Cancelled after four episodes were broadcast.[19]
2004 $25 Million Dollar Hoax NBC Run concluded
2004 The Biggest Loser NBC 3Ball Productions, Eyeworks USA and Twenty Five Seven Entertainment Run concluded in 2016.[20]
2004 Blow Out Bravo Bravo Originals Run concluded in 2006.[21]
2004 Date My Mom MTV MTV Production Development
2005 30 Days FX FX Productions Cancelled following 3rd season in 2008.[22]
2008 American Gladiators NBC MGM Television, which owns the format as successor to Samuel Goldwyn Television Original plans for 3rd season in summer 2009 cancelled.[23]
2019 The Masked Singer FOX Smart Dog Media Production taken over by Fox Alternative Entertainment starting in the second season.[24]
2023 Hot Wheels: Ultimate Challenge NBC Mattel Television and Workerbee TV Canceled after one season.[25]

Shine America



International distribution


See also



  1. ^ Clarke, Stewart; Keslassy, Elsa (October 26, 2019). "Banijay Seals Deal for Endemol Shine, Paving Way for Huge New Global Player". Variety.
  2. ^ Andreeva, Nellie (March 15, 2012). "Shine Group Merges US Businesses Into Shine America". Deadline. Retrieved July 8, 2023.
  3. ^ Stelter, Brian (February 15, 2008). "Company Behind Many TV Hits Is Sold". The New York Times. ISSN 0362-4331. Retrieved October 26, 2021.
  4. ^ "Japanese Broadcaster Sues ABC Over "Wipeout"". Archived from the original on January 7, 2009.
  5. ^ Andreeva, Nellie (June 22, 2010). "Endemol To Distribute 'Hot In Cleveland'". Deadline. Retrieved July 8, 2023.
  6. ^ "More Diginets, More Content at Newfronts". Broadcasting & Cable. May 11, 2015. p. 4.
  7. ^ "Endemol - News". November 22, 2010. Archived from the original on November 22, 2010. Retrieved July 8, 2023.
  8. ^ "Endemol to acquire Authentic Entertainment". Variety. August 9, 2010. Archived from the original on August 21, 2010.
  9. ^ Walsh, Barry (August 9, 2010). "Endemol acquires Authentic Entertainment". RealScreen. Retrieved December 22, 2010.
  10. ^ "True Entertainment - Reality TV, Documentaries, Game Shows & Movies". True Entertainment.
  11. ^ "TLC's "The Good Buy Girls" Sell What's Next to Bring in the Checks". Futon Critic. May 14, 2013. Retrieved August 13, 2015.
  12. ^ "Press Services : True Entertainment". October 11, 2011. Archived from the original on October 11, 2011. Retrieved July 8, 2023.
  13. ^ Variety Staff (April 18, 2017). "Variety's 2017 New York Women's Impact Report". Variety. Retrieved July 8, 2023.
  14. ^ "Variety - Glenda Hersh". Truly Original. April 18, 2017. Retrieved July 8, 2023.
  15. ^ "Shine America Announce The Launch Of Ardaban. | Shine Group". April 4, 2014. Archived from the original on April 4, 2014. Retrieved July 8, 2023.
  16. ^ "Cleve Keller named Chief Development officer at Ardaban. | Shine Group". April 3, 2014. Archived from the original on April 3, 2014. Retrieved July 8, 2023.
  17. ^ "Shine America Launches New Spanish Language Division. | Shine Group". April 3, 2014. Archived from the original on April 3, 2014. Retrieved July 8, 2023.
  18. ^ Andreeva, Nellie (May 25, 2016). "'Mirror's Edge' Video Game To Be Adapted As TV Series By Endemol Shine Studios". Deadline Hollywood. Retrieved June 6, 2018.
  19. ^ Burrell, Ian (November 4, 2003). "US remake of sitcom Coupling scrapped". The Independent. Retrieved September 21, 2019.
  20. ^ Iannucci, Rebecca (May 13, 2019). "The Biggest Loser Reboot Ordered at USA Network, to Premiere in 2020". TVLine. Retrieved September 21, 2019. The Biggest Loser originally ran for 17 seasons on NBC and wrapped its initial run in February 2016.
  21. ^ Magsaysay, Melissa (November 27, 2017). "Jonathan Antin Talks New Beverly Hills Salon, Life After Reality TV". The Hollywood Reporter. Retrieved September 21, 2019. After the show went off the air in 2006...
  22. ^ Andy Dehnart (November 8, 2008). "FX cancels 30 Days; Survivorman also ending". Reality Blurred. Retrieved September 21, 2019.
  23. ^ Kimball, Trevor (March 13, 2009). "2008 – 2009 Cancelled Shows: NBC Cancels 10 Television Series". TV Series Finale. Retrieved September 21, 2019.
  24. ^ Goldberg, Lesley (May 9, 2019). "Fox Launching Unscripted Studio With 'The Masked Singer' (Exclusive)". The Hollywood Reporter. Retrieved September 21, 2019.
  25. ^ Caruso, Nick (March 18, 2024). "NBC Cancels 2 Reality Series, Including LA Fire & Rescue". TVLine. Retrieved March 22, 2024.
  26. ^ "Endemol Shine North America". Archived from the original on February 22, 2015. Retrieved April 15, 2016.
  27. ^ Nellie Andreeva (November 9, 2010). "IFC Unveils Series Development Slate". Deadline Hollywood. Retrieved April 15, 2016.
  28. ^ "Shine America". February 6, 2015. Archived from the original on February 6, 2015. Retrieved October 26, 2021.