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Red Chillies Entertainment

  (Redirected from Red Chillies VFX)

Red Chillies Entertainment (RCE) founded in 2003,[2] is an Indian motion picture production, distribution and a premier visual effects company based in the city of Mumbai.[3] The company was founded in 2003 by Bollywood actor Shah Rukh Khan and his wife Gauri Khan. It was transformed from the now defunct Dreamz Unlimited.

Red Chillies Entertainment
Private Limited Company
Industry Motion picture
Predecessor Dreamz Unlimited
Founded 2003 (Formerly called Dreamz Unlimited in 1999)
Founder Shah Rukh Khan
Gauri Khan
Headquarters Mumbai, India
Key people
Shah Rukh Khan
Gauri Khan
Venky Mysore
Pradeep Nimani
Divisions Film Production
Film Distribution
Red chillies colour
Red Chilles Vfx
Kolkata Knight Riders
Cape Town Knight Riders
Trinbago Knight Riders
Red Chillies Advertising

Red Chillies Entertainment has formed a full-fledged film studio in India. The studio's activities span across creative development, production, marketing, distribution, licensing, merchandising and syndication of films in India and worldwide.[4]

Apart from film production, RCE has a visual effects studio known as Red Chillies VFX. The company also has a 55% stake in the Indian Premier League cricket team Kolkata Knight Riders, Trinbago Knight Riders of Caribbean Premier League and Cape town Knight Riders[5] of T20 Global League.

Sanjiv Chawla was the former CEO of the company, while Gauri Khan serves as a producer. In February 2013, Venky Mysore, the CEO of Kolkata Knight Riders took over additional responsibility as chief of Red Chillies Entertainment as well.[6][7]



In 2004, choreographer Farah Khan, a good friend of Khan, decided to direct a film with him. He then took over the production company Dreamz Unlimited which he created with Juhi Chawla and director Aziz Mirza and transformed it into Red Chillies Entertainment with his wife Gauri Khan, who became the producer of the first production Main Hoon Na in which Khan starred as well. The movie did well at the box office, becoming the second highest-grossing film of the year. Khan also starred in the company's 2nd release, the 2005 movie Paheli, belonging to genre of Indian Parallel Cinema, the film was critically acclaimed and was selected as India's official entry to the 78th Academy Awards in the Best Foreign Language Film category.

The third film produced by the company was Farah Khan's mega-budget Om Shanti Om, which was released in November 2007. The film was set in the 1970s and 2000s and paid tribute to Indian film industry of both these eras. Upon release, it broke many box office records, grossing over 1.48 billion and thus became the highest-grossing Hindi film of all-time at the time of its release.[8] The 2009 film Billu starring Irrfan Khan and Lara Dutta was the company's next release, the film opened to good reviews, but was a failure at the box office. The film made by Roshan Abbas, Always Kabhi Kabhi, did poorly.

The company continued working on other projects until finally deciding on Ra.One (2011) starring Khan himself, Kareena Kapoor and Arjun Rampal. The pre-production work began in 2007 after the release of Om Shanti Om. The film's crew consisted of more than 5,000 members from India, Italy and the US, and was pieced together by more than 1,000 people, working in shifts, in around 15 studios across the world.[9] It saw the inclusion of several visual effects techniques being incorporated in the production which were carried out by Red Chillies VFX. With an estimated budget of 1.25 billion, Ra.One was the second-most expensive film ever produced in Indian cinema, and the most expensive Bollywood film.[10] The film witnessed a level of publicity campaigning previously unseen in India films, with marketing taking place over a period of nine months and involving major brand tie-ups of a 52 crore (US$9.88 million) which set the record for the largest marketing budget in India.[11]

The film released across 3,100 screens in India and 904 prints overseas in both 2D and 3D,[12] making it the largest Indian cinematic release in the world. The film went on to break multiple box-office records and according to its distributors, is the second highest-grossing Bollywood film worldwide earning over 2.4 billion. Their next production was Karan Johar's directorial venture, Student of the Year (2012), which was co-produced by Johar's production company.

Plans for the futureEdit

Shah Rukh Khan's production banner Red Chillies Entertainments Pvt Ltd., which is reportedly targeting a 25 per cent annual business growth, is set to roll out four to five films and the Bollywood superstar says he won't act in them.

"We want to make four-five films without me. As a producer I would like to concentrate on the films and visual effects," Shah Rukh told IANS in an interview.[13]

Films produced[14]Edit

Year Film Director Producer(s) Cast Notes Ref
2000 Phir Bhi Dil Hai Hindustani Aziz Mirza Shah Rukh Khan, Juhi Chawla, Aziz Mirza Shah Rukh Khan, Juhi Chawla Produced under Dreamz Unlimited [15]
2001 Asoka Santosh Sivan Shah Rukh Khan, Juhi Chawla Shah Rukh Khan, Kareena Kapoor Produced under Dreamz Unlimited
Won 1 Filmfare Award
Won 2 IIFA Awards
2003 Chalte Chalte Aziz Mirza Shah Rukh Khan, Juhi Chawla, Aziz Mirza Shah Rukh Khan, Rani Mukherji Produced under Dreamz Unlimited [17]
2004 Main Hoon Na Farah Khan Gauri Khan Shah Rukh Khan, Sushmita Sen The studio's first release as Red Chillies Entertainment
Won a Filmfare Award
2005 Kaal Soham Shah Shah Rukh Khan, Karan Johar Ajay Devgan, John Abraham, Vivek Oberoi, Lara Dutta, Esha Deol Co-produced with Dharma Productions [19]
Paheli Amol Palekar Gauri Khan Shah Rukh Khan, Rani Mukherji, Amitabh Bachchan India's official entry to the 78th Academy Awards for Best Foreign Language Film
National Film Award for Best Female Playback Singer
2007 Om Shanti Om Farah Khan Gauri Khan Shah Rukh Khan, Deepika Padukone National Film Award for Best Art Direction
Won 2 Filmfare Award
2009 Billu Barber Priyadarshan Gauri Khan Shah Rukh Khan, Irrfan Khan, Lara Dutt Remake of the Malayalam film Kadha Parayumbol [22]
2010 My Name Is Khan Karan Johar Gauri Khan, Karan Johar Shah Rukh Khan, Kajol Co-produced with Dharma Productions and Fox Searchlight Pictures
Won 3 Filmfare awards
2011 Men Will Be Men Gorky Red Chillies Idiot Box, Samar Khan Gaurav Chopra, Zeenal Kamdar, Rohit Khurana, Rajesh Kumar [24]
Always Kabhi Kabhi Roshan Abbas Gauri Khan Ali Fazal, Giselli Monteiro, Zoa Morani, Satyajeet Dubey [25]
Ra.One Anubhav Sinha Gauri Khan Shah Rukh Khan, Kareena Kapoor National Film Award for Best Special Effects
Won a Filmfare Award
Don 2 Farhan Akhtar Shah Rukh Khan, Ritesh Sidhwani, Farhan Akhtar Shah Rukh Khan, Priyanka Chopra Co-produced with Excel Entertainment [27]
2012 Student of the Year Karan Johar Hiroo Yash Johar, Gauri Khan Sidharth Malhotra, Varun Dhawan, Alia Bhatt Co-produced with Dharma Productions [28]
2013 Chennai Express Rohit Shetty Gauri Khan, Ronnie Screwvala, Siddharth Roy Kapur Shah Rukh Khan, Deepika Padukone Co-produced with UTV Motion Pictures
Won 1 Filmfare Award
Won 3 IIFA Awards
Won 4 Zee Cine Awards
Won 5 Screen Awards
2014 Happy New Year Farah Khan Gauri Khan Shah Rukh Khan, Deepika Padukone Won 4 Stardust Awards
Won 3 Screen Awards
2015 Dilwale Rohit Shetty Gauri Khan, Rohit Shetty Shah Rukh Khan, Varun Dhawan, Kajol, Kriti Sanon Co-produced with Rohit Shetty Productions
Won 2 Screen Awards
2016 Dear Zindagi Gauri Shinde Karan Johar, Gauri Khan, R Balki Alia Bhatt, Shah Rukh Khan Co-produced with Dharma Productions & Hope Productions [32]
2017 Raees Rahul Dholakia Gauri Khan, Farhan Akhtar, Ritesh Sidhwani Shah Rukh Khan, Mahira Khan, Nawazuddin Siddiqui, Sunny Leone Co-produced with Excel Entertainment [33]
Jab Harry Met Sejal Imtiaz Ali Gauri Khan, Imtiaz Ali Shah Rukh Khan, Anushka Sharma Co-produced with Window Seat Films [34]
Ittefaq Abhay Chopra Gauri Khan, Karan Johar, Abhay Chopra Sidharth Malhotra, Sonakshi Sinha, Akshaye Khanna Co-produced with Dharma Productions and BR Films [35]
2018 Zero Anand L. Rai Gauri Khan, Anand L. Rai Shah Rukh Khan, Salman Khan, Anushka Sharma, Katrina Kaif, Deepika Padukone, Sridevi, Alia Bhatt Co-produced with Colour Yellow Productions [36]

Visual effectsEdit

Red Chillies Entertainment Pvt. Ltd. has a visual effects studio known as Red Chillies VFX which started off in 2005.[1] Apart from home productions, the VFX team had been involved with many major movies like Chak De! India, Krrish 3, Don: The Chase Begins Again, Dostana and De Dana Dan.[37] The division has won accolades for its work in India and abroad. Some of the major awards won by the team:

  • In 2006, Don: The Chase Begins won European accolades for Best Special Effects.
  • In 2007, Om Shanti Om won best visual effects from Filmfare, Zee cine, IIFA, Star Screen, Indy's and Apsara Producer's Guild Awards.
  • In 2011, Ra.One swept all major awards in Bollywood for visual effect, including a National Film Award and Filmfare Award for Best Special Effects and was nominated for the Asian Film Award as well.[1] The division has the largest manpower among the group companies with a staff strength of over 130.[38]

The Studio was involved in following projects.[39]

Film rights acquired by Red Chillies Entertainment[40]Edit


Year(s) Show Channel Notes
2009 Knights & Angels NDTV Imagine Reality Show to pick six cheerleaders for Kolkata Knight Riders for the Second season of Indian Premier League[41]
Ghar Ki Baat Hai Sitcom
Tere Mere Beach Mein Star Plus Celebrity chat show Hosted By Farah Khan
First Ladies with Abu Sandeep NDTV Good Times Chat show hosted by fashion designers Sandeep Khosla and Abu Jaani
2010-2011 Ishaan: Sapno Ko Awaaz De Disney Channel India Musical Teen drama[42]
2010 Living With A Superstar: Shah Rukh Khan TLC India A ten-part docu-series on the Bollywood actor Shah Rukh Khan.
Like I Love You MTV India Television Film Directed by Somnath Sen and produced by Samar khan
Part of "MTV Luv Reel" series[43]
Love Ho Jaane Do Television Film directed by Gorky and produced by Samar Khan
Part of "MTV Luv Reel" series[43]
2011 Filmy Dabba Party Food Food Chat show hosted by Delnaaz Irani which showcased food habits of film personalities
2011-2012 Ye Parindey Channel V India 26 episodes series[44]


(L-R)Shahrukh Khan, Juhi Chawla and Jay Mehta co-owners of KKR.

In 2008, Red Chillies acquired ownership rights for the franchise representing Kolkata in the Twenty20 cricket tournament Indian Premier League, for a price of USD 75.09 million, and have since named the team Kolkata Knight Riders. KKR is the richest team in the IPL and it has been ranked as the most valued with a brand value of $42.1 million.[45] Financially, the KKR are the most profitable and successful franchise in the IPL as well.[46][47] The home of the Kolkata Knight Riders is Eden Gardens, the largest and most iconic cricket stadium in India. It is also one of the largest stadiums in Asia. In 2011, they introduced the Mumbai franchise in the motorsport racing league i1 Super Series. In 2012 SRK shown his interest to buy 50 percent share of Dempo S.C. Indian football club of I League.[48] He also has the 50% stakes in Caribbean Premier League franchise Trinidad and Tobago Red Steel from 2015 onwards. The team had many popular former players and the current coach of Kolkata Knight Riders, Jacques Kallis and other famous players like Kamran Akmal, Dwayne Bravo, Johan Botha, Darren Bravo and Cameron Delport etc. The team clinched maiden Caribbean Premier League title in 2015 right after Shahrukh Khan becomes the owner of the franchise. He changed the name and logo of the team the very next season and the name given to the franchise is Trinbago Knight Riders and the name and the logo are almost identical to KKR.


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External linksEdit