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Real estate investing involves the purchase, ownership, management, rental and/or sale of real estate for profit. Improvement of realty property as part of a real estate investment strategy is generally considered to be a sub-specialty of real estate investing called real estate development. Real estate is a asset form with limited liquidity relative to other investments, it is also capital intensive (although capital may be gained through mortgage leverage) and is highly cash flow dependent. If these factors are not well understood and managed by the investor, real estate becomes a risky investment.

Sources and acquisition of investment propertyEdit

Real estate markets in most countries are not as organized or efficient as markets for other, more liquid investment instruments. Individual properties are unique to themselves and not directly interchangeable, which presents a major challenge to an investor seeking to evaluate prices and investment opportunities. For this reason, locating properties in which to invest can involve substantial work and competition among investors to purchase individual properties may be highly variable depending on knowledge of availability. Information asymmetries are commonplace in real estate markets. This increases transactional risk, but also provides many opportunities for investors to obtain properties at bargain prices. Real estate entrepreneurs typically use a variety of appraisal techniques to determine the value of properties prior to purchase.

Typical sources of investment properties include:

Once an investment property has been located, and preliminary due diligence (investigation and verification of the condition and status of the property) completed, the investor will have to negotiate a sale price and sale terms with the seller, then execute a contract for sale. Most investors employ real estate agents and real estate attorneys to assist with the acquisition process, as it can be quite complex and improperly executed transactions can be very costly. During the acquisition of a property, an investor will typically make a formal offer to buy including payment of "earnest money" to the seller at the start of negotiation to reserve the investor's rights to complete the transaction if price and terms can be satisfactorily negotiated. This earnest money may or may not be refundable, and is considered to be a signal of the seriousness of the investor's intent to purchase. The terms of the offer will also usually include a number of contingencies which allow the investor time to complete due diligence, inspect the property and obtain financing among other requirements prior to final purchase. Within the contingency period, the investor usually has the right to rescind the offer with no penalty and obtain a refund of earnest money deposits. Once contingencies have expired, rescinding the offer will usually require forfeiture of the earnest money deposits and may involve other penalties as well.

Real estate assets are typically very expensive in comparison to other widely available investment instruments (such as stocks or bonds). Only rarely will real estate investors pay the entire amount of the purchase price of a property in cash. Usually, a large portion of the purchase price will be financed using some sort of financial instrument or debt, such as a mortgage loan collateralized by the property itself. The amount of the purchase price financed by debt is referred to as leverage. The amount financed by the investor's own capital, through cash or other asset transfers, is referred to as equity. The ratio of leverage to total appraised value (often referred to as "LTV", or loan to value for a conventional mortgage) is one mathematical measure of the risk an investor is taking by using leverage to finance the purchase of a property. Investors usually seek to decrease their equity requirements and increase their leverage, so that their return on investment (ROI) is maximized. Lenders and other financial institutions usually have minimum equity requirements for real estate investments they are being asked to finance, typically on the order of 20% of appraised value. Investors seeking low equity requirements may explore alternate financing arrangements as part of the purchase of a property (for instance, seller financing, seller subordination, private equity sources, etc.)

If the property requires substantial repair, traditional lenders like banks will often not lend on a property and the investor may be required to borrow from a private lender utilizing a short term bridge loan like a Hard money loan from a Hard money lender. Hard money loans are usually short term loans where the lender charges a much higher interest rate because of the higher risk nature of the loan. Hard money loans are typically at a much lower Loan-to-value ratio than conventional mortgages.

Some real estate investment organizations, such as real estate investment trusts (REITs) and some pension funds and Hedge funds, have large enough capital reserves and investment strategies to allow 100% equity in the properties that they purchase. This minimizes the risk which comes from leverage, but also limits potential ROI.

By leveraging the purchase of an investment property, the required periodic payments to service the debt create an ongoing (and sometimes large) negative cash flow beginning from the time of purchase. This is sometimes referred to as the carry cost or "carry" of the investment. To be successful, real estate investors must manage their cash flows to create enough positive income from the property to at least offset the carry costs.

With the signing of the JOBS Act in April 2012 by President Obama there has been an easing on investment solicitations. A newer method of raising equity in smaller amounts is through real estate crowdfunding which can pool accredited and/or non-accredited investors together in a special purpose vehicle for all or part of the equity capital needed for the acquisition. Fundrise was the first company to crowdfund a real estate investment in the United States.[1][2]

Primary cause of investment failureEdit

The primary cause of investment failure for real estate is that the investor goes into negative cash flow for a period of time that is not sustainable, often forcing them to resell the property at a loss or go into insolvency. A similar practice known as flipping is another reason for failure as the nature of the investment is often associated with short term profit with less effort.[citation needed]

Sources and management of cash flowsEdit

A typical investment property generates cash flows to an investor in four general ways:

Net operating income, or NOI, is the sum of all positive cash flows from rents and other sources of ordinary income generated by a property, minus the sum of ongoing expenses, such as maintenance, utilities, fees, taxes, and other items of that nature (debt service is not factored into the NOI). The ratio of NOI to the asset purchase price, expressed as a percentage, is called the capitalization rate, or CAP rate, and is a common measure of the performance of an investment property.

Tax shelter offsets occur in one of three ways: depreciation (which may sometimes be accelerated), tax credits, and carryover losses which reduce tax liability charged against income from other sources for a period of 27.5 years. Some tax shelter benefits can be transferable, depending on the laws governing tax liability in the jurisdiction where the property is located. These can be sold to others for a cash return or other benefit.

Equity build-up is the increase in the investor's equity ratio as the portion of debt service payments devoted to principal accrue over time. Equity build-up counts as a positive cash flow from the asset where the debt service payment is made out of income from the property, rather than from independent income sources.

Capital appreciation is the increase in market value of the asset over time, realized as a cash flow when the property is sold. Capital appreciation can be very unpredictable unless it is part of a development and improvement strategy. Purchase of a property for which the majority of the projected cash flows are expected from capital appreciation (prices going up) rather than other sources is considered speculation rather than investment.

Risk managementEdit

Management and evaluation of risk is a major part of any successful real estate investment strategy. Risks occur in many different ways at every stage of the investment process. Below is a tabulation of some common risks and typical risk mitigation strategies used by real estate investors.

Risk Mitigation Strategy
Fraudulent sale Verify ownership, purchase title insurance
Adverse possession Obtain a boundary survey from a licensed surveyor
Environmental contamination Obtain environmental survey, test for contaminants (lead paint, asbestos, soil contaminants, etc.)
Building component or system failure Complete full inspection prior to purchase, perform regular maintenance
Overpayment at purchase Obtain third-party appraisals and perform discounted cash flow analysis as part of the investment pro forma, do not rely on capital appreciation as the primary source of gain for the investment
Cash shortfall Maintain sufficient liquid or cash reserves to cover costs and debt service for a period of time,
Economic downturn Purchase properties with distinctive features in desirable locations to stand out from competition, control cost structure, have tenants sign long term leases
Tenant destruction of property Screen potential tenants carefully, hire experienced property managers
Underestimation of risk Carefully analyze financial performance using conservative assumptions, ensure that the property can generate enough cash flow to support itself
Market Decline Purchase properties based on a conservative approach that the market might decline and rental income may also decrease
General wear and tear undertake DIY or professional technicians such as plumbers, electricians, builders, carpenters (Input from JC)
Fire, flood, personal injury Insurance policy on the property
Tax Planning Plan purchases and sales around an exit strategy to save taxes.

Investment strategiesEdit

Foreclosure investmentEdit

Some individuals and companies focus their investment strategy on purchasing properties that are in some stage of foreclosure. A property is considered in pre-foreclosure when the homeowner has defaulted on their mortgage loan. Formal foreclosure processes vary by state and may be judicial or non-judicial, which affects the length of time the property is in the pre-foreclosure phase. Once the formal foreclosure processes are underway, these properties can be purchased at a public sale, usually called a foreclosure auction or sheriff's sale. If the property does not sell at the public auction then ownership of the property is returned to the lender.[3] Properties at this phase are called Real Estate Owned, or REOs.

Once a property is sold at the foreclosure auction or as an REO, the lender may keep the proceeds to satisfy their mortgage and any legal costs that they incurred minus the costs of the sale and any outstanding tax obligations.

The foreclosing bank or lending institution has the right to continue to honor tenant leases (if there are a tenants in the property) during the REO phase but usually the bank wants the property vacant in order to sell it more easily.[4]

Foreclosure statisticsEdit

U.S. foreclosure activity dropped to a 74-month low in April 2013, with 144,790 properties with foreclosure filings. Although still about twice as high as the average 75,000 per month in 2005, it was 60 percent below the monthly peak of more than 367,000 in March 2010.,[5] with about one of every 100 U.S. households at some stage of the foreclosure process, according to the latest numbers from data aggregator RealtyTrac.[6]

Buy, renovate, rent & refinanceEdit

Buy, Renovate, Rent, Refinance (BRRR) is a real estate investment strategy,[7] used by real estate investors who have experience renovating or rehabbing properties but who want to invest in rental property for consistent cash flow.

Some investors add an additional R that stands for Repeat as a way of building a real estate portfolio.

While the BRRR strategy is often used with single family rental (SFR) properties, it can also be used for multifamily units.

How BRRR WorksEdit


A real estate investor purchases an investment property with a depressed value because it needs repairs and/or cosmetic updates.

Real estate investors have a variety of strategies for finding BRRR properties. They include conventional strategies like checking MLS listings and other online sources as well as investor-specific strategies such as contacting homeowners who might consider selling by direct mail or knocking on doors or gathering leads through an investor website or by posting yard signs (sometimes called bandit signs) in areas where they would like to purchase property.[8]


The investor updates the property. This includes needed structural repairs, including plumbing and electrical needs, to bring a house up to the current code. It often includes cosmetic updates such as new paint, flooring, tile, counter tops, and kitchen appliances. Veteran renovators may add a bathroom or bedroom to increase the value of a home.

The BRRR investor may do these updates on their own, or may choose to hire a contractor to coordinate the work.


This is where the BRRR strategy differs from typical house flipping. While flippers sell a renovated property in order to realize profit all at once, rental property owners choose to receive cash flow consistently over time. The real estate investor finds a tenant and becomes a landlord receiving rent, usually on a monthly basis.


This is a key part of the BRRR strategy. Most house flippers use a Fix and Flip loan with a 13-month term that covers the purchase and renovation costs. By refinancing, a real estate investor moves the property to a loan with a fully amortized 30-year loan.


As real estate investors gain experience, they may repeat the BRRR strategy in order to build a real estate portfolio by buying more rental properties.[9]

See alsoEdit


  1. ^
  2. ^
  3. ^ Levinrad, Lex (2010-12-17). "Investing in Foreclosures For Beginners". Distressed Real Estate Institute. Archived from the original on 2013-01-02. Retrieved 2012-12-31. Cite uses deprecated parameter |deadurl= (help)
  4. ^ Portman, Janet (2008-02-07). "Foreclosure causes heartache for renters". Inman News. Retrieved 2008-02-24.
  5. ^
  6. ^ "The foreclosure crisis is over". Inman News. 2013-07-13. Retrieved 2008-07-22.
  7. ^ "How To Take Advantage Of The BRRRR Strategy". FortuneBuilders. 2018-08-14. Retrieved 2019-07-03.
  8. ^ idealrei (2018-02-28). "Using BRRR Strategy to Build a Rental Property Empire". Ideal REI. Retrieved 2019-07-03.
  9. ^ "How to use the BRRRR Method to Buy Rentals". InvestFourMore. Retrieved 2019-07-03.