This article is about the web platform. For other uses, see Ranker (disambiguation).
|Headquarters||Los Angeles, United States|
Number of employees
Ranker is a digital media company located in Los Angeles. The site features polls on entertainment, brands, sports and culture. Ranker is reported to have over 49 million monthly unique visitors. Ranker claims to be one of the largest databases of opinions with more than 250 million votes gathered on over one million items. Ranker has hundreds of thousands of lists of opinions. These lists have been referenced as a trusted source for many pop-culture publications. Ranker is designed to collect individual user votes and track them across various lists, powering an insights tool showing millions of correlations between interests across pop culture.
Launched in August 2009, the site was founded by Clark Benson, who created Ranker as an alternative to user reviews available on ecommerce sites. Ranker offers crowdsourced polls and lists across a variety of topics, including rankings of food, drinks, and celebrities. Ranker claims to be one of the largest databases of opinions with more than 250 million votes gathered on over one million items.
Benson's previous site, eCrush, was sold to Hearst in 2006. Ranker’s board members include Draper Associates investor Joel Yarmon. Ranker has raised $7.5 million in capital, including Benson’s initial stake. Investors include Draper Associates, Rincon Venture Partners, Lowercase Capital, Wavemaker, BullPen Capital and various angels, like Factual founder Gil Elbaz and Ryan Steelberg.
In December 2016, Ranker launched "Ranker Insights" which offers people voting correlation data for free. A deeper level of insights is also available for brands and studios to use for things like casting, marketing and recommendations.
As of May 2017, Ranker Insights claimed to have over 40 million unique correlations.
ROIQ, developed first to scale and optimize Ranker content, is now a low-cost SaaS plugin that helps publishers scale paid Facebook traffic profitably. ROIQ tracks page-level ROI against Facebook ad costs by programmatically managing and optimizing thousands of campaigns, showing the results via realtime reporting.
Clark Benson is the founder and CEO of Ranker, his fifth startup. Prior to Ranker, Benson’s company, eCrush, an early social network for teens, was bought by Hearst Corporation in 2006.
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