Radisson Blu

Radisson Blu is an international chain of hotels operated by Radisson Hotels. With roots dating back to the 1960s, the Radisson Blu brand name came into existence in 2009 with a rebranding from Radisson SAS. Its hotels are found in major cities, key airport gateways and leisure destinations.

Radisson Blu
TypeSubsidiary
IndustryHospitality, Hotels, Tourism
Founded1960; 63 years ago (1960)
HeadquartersMinneapolis, United States and Brussels, Belgium
Number of locations
380
Area served
Worldwide
Key people
Wolfgang M. Neumann (President & CEO), Knut Kleiven (Deputy President & Chief Financial Officer), Olivier Harnisch (Executive Vice President & Chief Operating Officer), Eric De Neef (Executive Vice President & Chief Commercial Officer)
ParentRadisson Hotels
Websiteradissonblu.com

HistoryEdit

 
Room 606 at the SAS Royal Hotel in Copenhagen, designed by Arne Jacobsen

Early history, SAS Royal HotelEdit

Radisson Blu has roots dating back to the opening of the SAS Royal Hotel in Denmark in 1960. Designed by Arne Jacobsen for SAS Group, it was the world's first designer hotel.[1]: 378–379  The hotel was initially under the catering division of the group but merged with the hospitality division to become SAS Catering and Hotels.[1]: 379  In 1982, the hotels were spun off as a separate division, operating under the name SAS International Hotels.[2] and became known as SAS International Hotels in 1985.[1]: 379 [2]

 
Radisson Blu Aqua hotel in Chicago, United States.

In 1994, Radisson SAS was created as a partnership with Radisson and SAS International Hotels for operations in Europe, the Middle East and Africa.[2] By the year 2000, the brand was operating 100 hotels.[3]

2009 to present; Rebrand as Radisson BluEdit

The Radisson Blu brand first came into being in 2009 when Radisson SAS rebranded and changed its name to Radisson Blu.[4] The name ‘Blu’ was chosen as part of a research project to find a new visual identity as the company looked to replace the familiar SAS blue box.[3]

Radisson Blu entered the United States market with the opening of its first hotel in Chicago, Illinois in 2011. The hotel occupies part of the Aqua skyscraper developed by Studio Gang Architects.[5] In 2013, it opened its second location. It is connected to the Mall of America in Bloomington, Minnesota.[6] In 2010, Radisson Blu was named the largest upper upscale hotel chain in Europe.[7]

ConceptEdit

Radisson Blu hotels are mainly located in major cities, key airport gateways and leisure destinations. It is described as an "upper upscale" hotel brand.[8]

See alsoEdit

ReferencesEdit

  1. ^ a b c Cohen, M. L. (2010). Pederson, Jay P. (ed.). "Rezidor Hotel Group AB". International Directory of Company History. Farmington Hills, Michigan: St. James Press (Gale, Cengage Learning group). 118. ISBN 978-1-4144-4729-2.
  2. ^ a b c McDowell, Edwin (August 12, 1994) [digitalized on n.d.]. "Radisson and SAS Form Hotel Pact". The New York Times. Retrieved January 17, 2019.
  3. ^ a b "RADISSON SAS HOTELS AND RESORTS TO CHANGE THEIR NAME TO RADISSON BLU" (Press release). Globe Newswire. February 4, 2009.
  4. ^ "Radisson SAS Hotels & Resorts In Europe, the Middle East and Africa to Change Their Name to Radisson Blu". Franchising.com. Retrieved 2019-09-18.
  5. ^ Citation error. See inline comment how to fix.[verification needed]
  6. ^ "LOOK: The Surprising Location Of This New Hotel". HuffPost. 2013-03-14. Retrieved 2019-09-18.
  7. ^ TAYLOR, MIA (April 9, 2018). "Radisson Blu is Europe's Largest Upper-Upscale Hotel Brand". TravelPulse.
  8. ^ "Radisson Blu Hotel, Kyiv". Hospitality Net. 22 February 2020.