Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. The company claims that it has accurate audience measurement to over 100 million web destinations. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
|Type of business||Private|
|Industry||SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service)|
|Products||Quantcast Advertise |
|Alexa rank||2,631 (April 2014[update])|
Quantcast was launched in 2006. The company claimed to be the first rating service to rely largely on direct measurement (as opposed to the traditional panel based method pioneered by Nielsen).
The company was built on the belief that digital advertising requires reliable data to be successful, so initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.
2009, Quantcast launched the real-time advertising side of their business, using all of the insight into human behavior they received from the direct measurement of audiences.
In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).
In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns. The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.
- 2013 OnMedia 100 Top Private Companies - B2B: Advertising Analytics
- 2012 WIRED Magazine: The 10 San Francisco Tech Companies You Wish You Worked For
- 2012 AlwaysOn Global 250 Top Private Companies
- 2011 OnMedia 100 Top Private Companies - B2B: Advertising Analytics
- 2011 Business Insider Digital 100: Quantcast Ranked #54
- 2010 Fast Company Most Innovative Companies - Web
- 2015 Glassdoor Employee's Choice Award, Best Places to Work
- 2016 Quantcast partnered with IAB Europe, IAB UK and the ANAs to create an educational program for industry professionals to understand the language, tools, and processes of the online advertising ecosystem.
- 2016 Business Insider: The 37 hottest pre-IPO ad tech startups of 2016. Ranked #11.
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