Qoros Auto Co., Ltd. is an automotive manufacturing company headquartered in Shanghai, China. Its principal activity is the design, development, production and sale of passenger cars sold under the Qoros marque.
|Founded||Wuhu, Anhui, China,|
|Owner||Baoneng Group (63%) ,|
Chery Automobile Co., Ltd. (25%),
Quantum LLC (12%)
|Literal meaning||Qoros Auto Co., Ltd.|
Qoros Automotive Company was registered as a joint venture company in Wuhu, Anhui Province, China in December 2007. It develops vehicles that are differentiated in their design, safety, and connected services and that exhibit international standards of quality. In December 2017, structure of shareholders of Qoros had a fundamental change, it ushered in a strategic investor Baoneng Group, who secured a 51 percent stake in Qoros for 6.6 billion RMB. Accordingly, remained stake of Qoros belongs to Chery and Quantum LLC, an American company.
Qoros is an invented word. The Q is intended to represent quality, and the whole name to echo the Greek chorus, a collective voice in plays and music, reflecting the multinational nature of the company.
The company was established as a joint venture between Chery Automobile Co and Kenon Holdings, a public corporation headquartered currently at Singapore. The establishment of the company took place during a peak time in the development of China's automotive industry, following the country's joining the World Trade Organization and amid a phase of rapid growth in vehicle production and sales.
Qoros opened an office in Shanghai in September 2008.
In June 2010, Qoros relocated its production plant to Changshu Economic & Technological Development Zone following an in-depth appraisal.
Sales in China commenced in December 2013, and by the first four months of 2014 the company had sold 1,490 Qoros 3 cars. The sedan is to be joined by a hatchback version in July 2014. By August 2014, Qoros had sold 2,540 cars. Qoros is not expected to make a profit in the early years, "as is usual for beginning companies."
The total sales for 2014, the company's first year of operation, was under 7,000 cars, far below its planned capacity for 150,000 cars. This led to a change in senior management, including the chairman Guo Qian replaced by Chery deputy president and Jaguar Land Rover board chairman Chen Anning. In February 2015, the company announced a new CEO, former General Motors' executive Phil Murtaugh. Murtaugh left the company after less than a year.
Over 2015, Qoros sold 14,000 cars.
In 2016, sales of Qoros cars increased by 70 percent, totalling 24,188 for the year.
The company had planned to sell models in Europe, and piloted sales in Slovakia, but in April 2017 it formally announced that it had no plans to sell cars in Europe for the foreseeable future.
In December 2011, the company released an image of its first prototype, which made its first public appearance at the Geneva Motor Show in March 2013 with the Qoros 3 sedan pre-production model, together with the Qoros 3 Estate Concept and Qoros 3 Cross Hybrid Concept.
In September 2013, the Qoros 3 achieved a five-star rating in the Euro NCAP crash tests, making it the first ever Chinese car to achieve such a rating. It also received the highest score for safety of any car reviewed by Euro NCAP during 2013.
At the 2014 Geneva Motor Show, Qoros displayed a concept electric bicycle called the eBIQE.
Qoros 2 ConceptEdit
The Qoros 2 was first displayed at the 2015 Geneva Motor Show as a concept plug-in hybrid SUV.
Qoros Mile 1 ConceptEdit
At the 2018 Beijing Auto Show, Qoros displayed a concept GT called the Qoros Mile 1 Concept.
Qoros Mile II ConceptEdit
At the 2019 Shanghai Auto Show, Qoros displayed a concept shootingbrake called the Qoros Mile II Concept.
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- "2018北京车展：观致MILE 1概念车发布". Autohome. 25 April 2018. Retrieved 21 April 2019.
- "2019上海车展：观致MILE II概念车亮相". Autohome. 16 April 2019. Retrieved 21 April 2019.