Pueblos Mágicos

  (Redirected from Pueblo Mágico)
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The Programa Pueblos Mágicos (Spanish About this sound ) ("Magical Towns Programme") is an initiative led by Mexico's Secretariat of Tourism, with the support from other federal agencies, to promote a series of towns around the country that offer visitors a "magical" experience – by reason of their natural beauty, cultural richness, traditions, folklore, historical relevance, cuisine, art crafts and great hospitality.

The Mexican Ministry or Secretariat of Tourism acknowledges that Mexico´s magical experience is not only in the famous sun and beaches, it is much more than that. The success of Mexico is due in part to the great Mexican hospitality and culture, which keeps many tourists coming back.

It does not include the capitals of states or cities, but non-bustling towns.

The Government created the 'Pueblos Mágicos' program to recognize places across the country that imbue certain characteristics that make them unique, historically significant, with great traditions, and offer magical experiences to its visitors. A "Magical Village" is a place with symbolism, legends, history, important events, festivals, traditions, great food, and fun interactive shopping, day-to-day life – in other words, "magic" in its social and cultural manifestations, with great opportunities for tourism. Every Pueblo Magico offers a special experience to the visitor.

The programme was launched in 2001 and after 9 years and 32 towns selected, it was improved and relaunched in 2010 with significant resources to unlock the potential[1] and they were supported by a strategic campaign to promote them across the country. Every town was assigned a budget to continue improving its infrastructure, image, product offering and experience while making sure they were maintaining their traditions and their festivals were promoted. [2] By 2012 a total of 83 towns and villages in all 31 states have been awarded the title or nomination of Pueblo Mágico. The program created pride, recognition for its local citizens and it was part of the diversification strategy from Secretary of Tourism to promote culture and Mexican traditions.

The program has offered opportunities to citizens to create a living from tourism, and it has made significant contributions to the economies of not only the pueblos, but also the entire regions, as visitors' spending created important jobs in the towns with the most economic needs. Towns with over 5 thousand citizens are receiving more than 20 thousand visitors during the weekends, which contributes to the economy and the well-being of its residents.

In late 2018 it was reported that the program would be canceled and would not continue for 2019 due to the lack of support of the president Andrés Manuel López Obrador (AMLO). However, in February 2019 Humberto Hernández, Under-secretary of Development and Tourist Regulation in the Ministry of Tourism, told a Mexican media outlet that the program would continue "more strongly than ever." Under the new strategy, while the tourism ministry will continue to handle qualification of prospective pueblos mágicos and promotion and branding of the program, it is expected that the state governors will handle allocation of government funds to projects in the towns.[3]


The objectives of this program are:[4][5][6][7]

  • To structure a supplementary and diversified touristic supply within the interior of the country for locations that contain important historical and cultural attributes.
  • To diversify the country's tourism offerings.
  • To create and promote craftsmanship and support traditional festivals.
  • To preserve local traditions, culture, ethnic customs and the unique cuisine.
  • To create tourist products like adventures, extreme sports, ecotourism, festivals, local itineraries, wine and food activities and sport fishing.
  • To reassess, consolidate and reinforce touristic attractions of these towns in the country which represent fresh and different alternatives to meet the rising demand of national and international visitors.
  • To create jobs and reduce poverty.
  • This program was also developed with the purpose of recognizing the labor of its residents who have kept their cultural and historical riches of their home towns.


In order to qualify for the program the towns should have a population of at least 5 thousand, and should be located no more than 300 km or the equivalent of traveling three hours by land from a city with a well-resourced market or good connectivity.[8] In addition to the town's municipal and state authorities requesting incorporation to the Secretariat of Tourism so that they can make an assessment visit to evaluate the potential of the site,[4][8][9] towns also had to meet specific requirements in order to be considered. The criteria included some of the following:

I. A formally constituted "Pueblo Mágico committee". This is a group of citizens who represent the pueblo or local community; if awarded the title, they were responsible for maintaining the declaration by working with the local citizens. Their job is to represent the residents of the town and their interests to make sure that the declaration will benefit all and by working together to maximise the opportunities. This group has to be diverse with no more than 15 people and their work is pro-bono. Group members should rotate periodically.

II. A town council accord which states an agreement to apply for admittance into the program. The local authorities have to support the inclusion in the program as their support is essential for the success of the town. This document provides formal support.

III. Agreement of the state congress; state support is needed to assign resources, mainly for infrastructure.

IV. Direct economic contribution towards touristic development in projects, action plans and programs. It is very important for each town to differentiate themselves from other towns. It should include the unique features of the town and why it should be considered.

V. An updated municipal touristic development program with a time frame of at least three years. A long term plan should be for 3 years to make sure the declaration is maintained, and the experience always improved. The program should be updated every three years.

VI. Updated rules and local regulations with a touristic focus during current administration of the Municipality. This is to support and protect visitors and people dedicated to tourism activities. Clear rules and regulations offer certainty and clarity to the importance of these activities.

VII. Evidence of symbolic attraction of the aspiring community, or what makes the town unique and differentiates it from other towns.

VIII. Health and public security services for tourists in case of an emergency.

IX. Private and social investment in touristic development and quality, including hotel rooms, restaurants, tours, museums, activities, etc.

X. Other elements that the committee considers relevant for touristic activity.


  • The Pueblo's citizens committee and relevant stakeholders create the file containing all documents, details fulfilling all the requirements, and the request of candidacy to the Secretary of Tourism and the evaluation committee.
  • A formal presentation with examples and details is made to the evaluation committee during a scheduled appointment in Mexico City.
  • The formal committee has representation from Secretariats of Tourism, Culture, Environment and several other government officials.
  • The evaluation committee reviews the file, ensures that all the requirements were met, conducts a physical inspection in the town, and reports back by documenting findings.
  • If 100% of the requirements are met then they approve the nomination and turn matters over to the Secretary of Tourism who is responsible to visit the Pueblo, invite the local authorities and local residents, and give the new "nomination" or declaration at the same time that it has to take the oath to the local committee representing the citizens of the town.
  • The local citizens and the committee are responsible to maintain the declaration and the town's "magic" standing. Nominations are not permanent, with annual revisions and audits for some towns.
  • If an applying pueblo doesn't meet the requirements, the details are shared back to the committee, and the pueblo will be asked to provide any requested missing information.
  • If the Pueblo doesn't qualify due to inability to meet the required attributes, a formal response is provided to the committee.

Mexico has more than 2500 municipalities; hundreds apply annually to this program with very few of them being selected. This is a very successful and prestigious program that provides benefits to local residents who benefit from the resulting economic activity bringing prosperity and various tangible and intangible benefits to their communities.[10]


# Image Town State Registration Year
1   Huasca de Ocampo Hidalgo 2001
2   Real de Catorce San Luis Potosí 2001
3   Taxco Guerrero 2002
4   Tepotzotlán México 2002
5   Tapalpa Jalisco 2002
6   Comala Colima 2002
7   Pátzcuaro Michoacán 2002
8   Dolores Hidalgo Guanajuato 2002
9   Cuetzalan Puebla 2002
10   Izamal Yucatán 2002
11   Tequila Jalisco 2003
12   San Cristóbal de las Casas Chiapas 2003
13   Real del Monte Hidalgo 2004
14   Parras de la Fuente Coahuila 2004
15   Valle de Bravo México 2005
16   Mazamitla Jalisco 2005
17   Álamos Sonora 2005
18   Tlalpujahua Michoacán 2005
19   Cosalá Sinaloa 2005
20   Bernal Querétaro 2005
21   Coatepec Veracruz 2006
22   Real de Asientos Aguascalientes 2006
23   Cuitzeo Michoacán 2006
24   Santiago Nuevo León 2006
25   Todos Santos Baja California Sur 2006
26   Bacalar Quintana Roo 2006
27   Jerez de García Salinas Zacatecas 2007
28   Huamantla Tlaxcala 2007
29   Creel Chihuahua 2007
30   Capulálpam de Méndez Oaxaca 2007
31   Ciudad Mier Tamaulipas 2007
32   El Fuerte Sinaloa 2009
33   Santa Clara del Cobre Michoacán 2010
34   Tepoztlán Morelos Declared in 2001, status revoked in 2009, but restored in 2010
35   Tapijulapa Tabasco 2010
36   Palizada Campeche 2010
37   Jalpan de Serra Querétaro 2010
38   Malinalco México 2010
39   Zacatlán Puebla 2011
40   Teúl de González Ortega Zacatecas 2011
41   Tlayacapan Morelos 2011
42   Mineral del Chico Hidalgo 2011
43   Cadereyta de Montes Querétaro 2011
44   Tula Tamaulipas 2011
45   El Oro México 2011
46   Xico Veracruz 2011
47   San Sebastián del Oeste Jalisco 2011
48   Xilitla San Luis Potosí 2011
49   Mineral de Pozos Guanajuato 2012
50   Sombrerete Zacatecas 2012
51   Angangueo Michoacán 2012
52   Cuatrociénegas de Carranza Coahuila 2012
53   Magdalena de Kino Sonora 2012
54   Pahuatlán Puebla 2012
55   Loreto Baja California Sur 2012
56   Valladolid Yucatán 2012
57   Metepec México 2012
58   Chiapa de Corzo Chiapas 2012
59   Comitán Chiapas 2012
60   Huichapan Hidalgo 2012
61   Tequisquiapan Querétaro 2012
62 Batopilas Chihuahua 2012
63   Chignahuapan Puebla 2012
64   Cholula (San Pedro y San Andrés) Puebla 2012
65   Pinos Zacatecas 2012
66   Lagos de Moreno Jalisco 2012
67   Tacámbaro Michoacán 2012
68   Calvillo Aguascalientes 2012
69   Nochistlan Zacatecas 2012
70   Jiquilpan Michoacán 2012
71   Tlatlauquitepec Puebla 2012
72   Tzintzuntzan Michoacán 2012
73   Mapimí Durango 2012
74   Papantla Veracruz 2012
75   Tecate Baja California 2012
76   Arteaga Coahuila 2012
77   Viesca Coahuila 2012
78   Jalpa de Cánovas Guanajuato 2012
79   Salvatierra Guanajuato 2012
80   Yuriria Guanajuato 2012
81   Xicotepec Puebla 2012
82   Jala Nayarit 2012
83   El Rosario Sinaloa 2012
84   Aculco De Espinoza México 2015
85   Atlixco Puebla 2015
86 Candela Coahuila 2015
87   Casas Grandes Chihuahua 2015
88   Coscomatepec de Bravo Veracruz 2015
89 Guerrero Coahuila 2015
90   Huauchinango Puebla 2015
91   Huautla de Jimenez Oaxaca 2015
92   Isla Mujeres Quintana Roo 2015
93   Ixtapan de la Sal México 2015
94   Linares Nuevo León 2015
95   Mascota Jalisco 2015
96   Mazunte Oaxaca 2015
97   Mocorito Sinaloa 2015
98   Orizaba Veracruz 2015
99   Palenque Chiapas 2015
100   San Joaquín Querétaro 2015
101   San José de Gracia Aguascalientes 2015
102   San Pablo Villa de Mitla Oaxaca 2015
103   San Pedro y San Pablo Teposcolula Oaxaca 2015
104   Sayulita Nayarit 2015
105   Talpa de Allende Jalisco 2015
106 Tecozautla Hidalgo 2015
107   Teotihuacán México 2015
108   Tlaxco Tlaxcala 2015
109   Tulum Quintana Roo 2015
110   Villa del Carbón México 2015
111   Zozocolco de Hidalgo Veracruz 2015
112   Nombre de Dios Durango 2018 [11]
113   Melchor Múzquiz Coahuila 2018
114   Comonfort Guanajuato 2018
115   Zimapán Hidalgo 2018
116   Tlaquepaque Jalisco 2018
117   Compostela Nayarit 2018
118   Amealco de Bonfil Querétaro 2018
119   Aquismón San Luis Potosí 2018
120   Bustamante Nuevo León 2018
121   Guadalupe Zacatecas 2018

Towns removed from the programEdit

Below is the list of sites that were enrolled in the program, but had their titles revoked for failure to meet standards during the re-evaluation or audit. One of them received enhanced recognition.

# Image Town State Registration Year Retirement Year
1   San Miguel de Allende Guanajuato 2002 In 2008 its status on the list was removed due to its inclusion as an UNESCO World Heritage Site.
2 Mexcaltitlán Nayarit 2001 Status removed in 2009.


Some governments have tried to eliminate the program for political reasons but because this model is a citizen-based program focusing on empowering communities, these efforts have been unsuccessful. According to statistics from INEGI, the Pueblo Mágico program has provided great economic value, and created jobs for its participating communities. The program has been recognised by several countries around the world, as a role model domestically and internationally. [12]

See alsoEdit


  1. ^ "Destinan mil 900 mdp a 'Pueblos Mágicos'". www.zocalo.com.mx.
  2. ^ https://www.mexicodesconocido.com.mx/destinos-vivir-dia-muertos-mexico.html Day of the Dead in Pueblo Magico
  3. ^ https://www.sdpnoticias.com/economia/2019/02/12/gobierno-de-amlo-mantendra-el-programa-de-pueblos-magicos - SPNoticias,com, Gobierno de AMLO mantendrá el programa de Pueblos Mágicos (AMLO Government will maintain the Pueblo Mágico program), Feb. 12, 2019
  4. ^ a b "Pueblos Mágicos, herencia que impulsan Turismo". gob.mx (in Spanish). Retrieved 2017-03-06.
  5. ^ Balslev Clausen, Helene; Gyimóthy, Szilvia (2016). "Seizing community participation in sustainable development: pueblos Mágicos of Mexico". Journal of Cleaner Production. 111: 318–326. doi:10.1016/j.jclepro.2015.01.084.
  6. ^ Pérez-Ramírez, Carlos Alberto; Antolín-Espinosa, Diana Itzel (2016). "Programa pueblos magicos y desarrollo local: Actores, dimensiones y perspectivas en El Oro, Mexico". Estudios Sociales. 25 (47): 217. doi:10.24836/es.v25i47.315. ISSN 0188-4557.
  7. ^ Uhnák, Adam (2014-06-01). "The Mexican 'Pueblos Mágicos'. A Qualitative Research Using Ethnological Methodology". Ethnologia Actualis. 14 (1): 8–18. doi:10.2478/eas-2014-0001. ISSN 1339-7877.
  8. ^ a b México, El Universal, Compañia Periodística Nacional. "El Universal - - Concierge Cómo identificar un pueblo mágico". archivo.eluniversal.com.mx (in Spanish). Retrieved 2017-03-06.
  9. ^ "DOF - Diario Oficial de la Federación". www.dof.gob.mx (in Spanish). Retrieved 2017-03-06.
  10. ^ "Las ventajas de ser Pueblo Mágico". www.elfinanciero.com.mx.
  11. ^ "México tiene 10 nuevos Pueblos Mágicos". Expansión. 12 October 2018.
  12. ^ "Example at internal level and to other countries" (PDF).

External linksEdit