Prima (magazine)

Prima is a monthly women's magazine published in Paris, France. The magazine has editions in Spain, Germany, and the United Kingdom.

CategoriesWomen's magazine
General interest magazine
Circulation307,012 (2014)
PublisherPrisma Press
FounderAxel Ganz
Year founded1982
First issue1 October 1982; 39 years ago (1982-10-01)
Company(Prisma Press)
Based inParis

History and profileEdit

Prima was first published in October 1982.[1][2] It is the brainchild of Axel Ganz.[3] The magazine is part of Prisma Press, a subsidiary of the German media company Gruner + Jahr.[1][4][5] It is published by Prisma Press on a monthly basis.[1][6] The company also owns other magazines, including Femme Actuelle and VSD.[2]

Prima has its headquarters in Paris,[7] and features articles about everyday living[7] and fashion, beauty, decor and cuisine.[2] Gwendoline Michaelis was one of the former editors-in-chief of the magazine which adopted a new motto, "rejoignez la communauté des créatrices" (meaning "Join the community of creative women" in English) in June 2012.[8]

The magazine was also launched in Spain and Germany.[1][9] It was also started in the United Kingdom in September 1986.[10][11] The British edition was sold in 2000 to Nat Mags and is published monthly.[12][13]


In 1991 Prima had a circulation of 1,211,000 copies.[1] Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies.[10] In 1999 Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.[14]

During the period of 2003-2004 Prima sold 692,633 copies in France.[15] Its circulation was 686,000 copies in France in 2005.[16] In 2007 the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom.[17] The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010.[18] The circulation of the British edition was 260,550 copies during the first six months of 2012.[19] Its circulation was 307,012 copies in France in 2014.[20]


  1. ^ a b c d e Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). doi:10.1207/s15327736me0801_1.
  2. ^ a b c "Prima". Prisma Media. Retrieved 17 April 2015.
  3. ^ Dilip Subramanian (13 November 1991). "The Axel Ganz Formula: Journalism + Marketing". The New York Times. Paris.
  4. ^ "Prima". Gruner+Jahr. Archived from the original on 17 April 2015. Retrieved 17 April 2015.
  5. ^ Lawrence D. Kritzman; Brian J. Reilly; M. B. DeBevoise (2007). The Columbia History of Twentieth-century French Thought. Columbia University Press. p. 723. ISBN 978-0-231-10790-7.
  6. ^ "Magazines". Prisma Media. Archived from the original on 16 April 2015. Retrieved 17 April 2015.
  7. ^ a b "Prima (France). Factsheet". Publicitas. Retrieved 17 April 2015.
  8. ^ "Prima - Now at French newstands with a newconcept and fresh look". Gruner+Jahr. 12 June 2012. Retrieved 18 April 2015.
  9. ^ Dominic Strinati; Stephen Wagg (24 February 2004). Come on Down?: Popular Media Culture in Post-War Britain. Routledge. p. 84. ISBN 978-1-134-92368-7.
  10. ^ a b Howard Cox; Simon Mowatt (10 February 2014). Revolutions from Grub Street: A History of Magazine Publishing in Britain. OUP Oxford. p. 126. ISBN 978-0-19-166470-0.
  11. ^ Anna Gough-Yates (29 August 2003). Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain. Routledge. p. 97. ISBN 978-1-134-60624-5.
  12. ^ "Magazine publishers". Magforum. Retrieved 17 April 2015.
  13. ^ "The National Magazine Company Acquires Gruner + Jahr U.K." Hearst. Retrieved 15 May 2018.
  14. ^ Nicholas Hewitt, ed. (11 September 2003). The Cambridge Companion to Modern French Culture. Cambridge University Press. p. 137. ISBN 978-1-107-49447-3.
  15. ^ E. Martin (30 November 2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. Palgrave Macmillan UK. p. 6. ISBN 978-0-230-51190-3.
  16. ^ "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (PDF) on 27 April 2015. Retrieved 20 April 2015.
  17. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 17 April 2015.
  18. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 17 April 2015.
  19. ^ "Top 100 paid-for magazines, January-June 2012". The Guardian. 16 August 2012. Retrieved 24 April 2015.
  20. ^ "Presse Magazine". OJD. Archived from the original on 19 March 2015. Retrieved 17 April 2015.

External linksEdit