Preetika's father owns an advertising agency in Mumbai and her elder sister, Amrita Rao, is an award winning Bollywood actress. Rao graduated majoring in History from Sophia College, while also acquiring a diploma in advertising and journalism.
As a teen-model, Preetika started her modelling career with an advertisement for Cadbury Dairy Milk, along with Amitabh Bachchan, directed by Shoojit Sarkar, She moved on to have a successful modelling career with forty plus tvc and print campaigns to her credit. She went to do film journalism and wrote for Bangalore Mirror, Deccan Chronicle and the Asian Age.
In order to pursue her academic degree, Rao chose to let-go off several big offers from Bollywood that came her way including offer’s for movies some of them were Jaane Tu... Ya Jaane Na (2008) and Aashiqui 2 (2013).
Rao made her acting debut with the Tamil romantic film Chikku Bukku (2011) with Media One Global Ent Pvt Ltd, the makers of Tamil movie Jeans and Rajnikanth’s Kochadaiiyaan. However Rao quit South movies for a diploma course in broadcast journalism from the New York Film Academy.
In 2014, Rao made the transition from regional cinema to national television with the popular television serial Beintehaa aired on Colors TV, playing the role of Aaliya Zain Abdullah which made her a household name. Rao won the Best Actress Award at the Kalakar Awards, held at Kolkata in January 2015, along with the Zee Gold Best Debut.
|1.||Beintehaa||Aaliya Zain Abdullah||Colors TV||2013–14||(Lead role)||Harshad Arora|
|2.||Love Ka Hai Intezaar||Mohini Mathur||Star Plus||2017||(Lead role)||Mohit Sehgal|
|3.||Laal Ishq (2018 TV series)||Mahima Malhotra||&TV||2018||(Lead role)||Priyank Sharma|
|1.||Bigg Boss Season 7||Guest||Colors TV||2013|
|2.||Jhalak Dikhhla Jaa Season 7||Guest||Colors TV||2014|
|3.||Box Cricket League||Guest||Colors TV||2014|
|4.||Bigg Boss Season 12||As wild card contestant||Colors TV||2018-present|
Award and nominationsEdit
|2014||Zee Gold Awards||Best Jodi
(with Harshad Arora)
|2014||Zee Gold Awards||Best Debut Actress||Won|
|2014||Indian Television Academy Awards||GR8! ON-Screen Couple Of The Year
(with Harshad Arora)
|2014||Indian Television Academy Awards||Desh Ki Dhadkan – Best Actress||Nominated|
|2014||Indian Telly Awards||Best Fresh New Face (Female)||Nominated|
|2015||23rd Kalakar Awards||Best Actress||Won|
- Moviebuzz (2010). "Preetika on her debut and her dreams". Sify. Retrieved 14 December 2010.
- Raghavan, Nikhil (1 December 2010). "A journey begins..." Chennai, India: The Hindu. Archived from the original on 21 October 2012. Retrieved 1 December 2010.
- Rajamani, Radhika (29 November 2010). "'I'm a strong believer in karma'". Rediff. Retrieved 29 November 2010.
- Rajamani, Radhika (2010). "Meet Arya's new heroine in Chikku Bukku". Rediff. Retrieved 9 July 2010.
- Preetika Rao: I don’t repent refusing Aashiqui 2 – Times of India. Timesofindia.indiatimes.com (11 July 2014). Retrieved on 14 May 2016.
- Kavirayani, Suresh (6 May 2012). "Preetika goes back to School!". The Times Of India. Retrieved 9 September 2016.
- ‘Kolkata was a well planned spiritual trip’ – Preetika Rao. TheTellyTimes.com (19 January 2015). Retrieved on 14 May 2016.[dead link]
- Narayan, Girija. (21 May 2014) Zee Gold Awards 2014 Complete List Of Winners – Filmibeat. Entertainment.oneindia.in. Retrieved on 14 May 2016.
- "The 14th Indian Television Academy Awards 2014". indiantelevisionacademy.com. Archived from the original on 7 November 2014.