The Portland Steel were a professional arena football team based in Portland, Oregon and members of the Arena Football League (AFL). The team started as the Portland Thunder, joining the AFL in 2014 as an expansion team along with the Los Angeles Kiss. The team played their home games at the Moda Center. They were known as the Thunder until the franchise went under league ownership in 2016 and became the Steel.
Played in Moda Center
in Portland, Oregon
|Arena Football League (2014–2016)
|Team colors||Navy blue, royal blue, silver|
|Owner(s)||Arena Football League|
|Head coach||Ron James|
|League championships (0)|
|Conference championships (0)|
|Division championships (0)|
|Playoff appearances (3)|
Expansion/Birth of the Portland Thunder (2013)Edit
On October 2, 2013, a press conference was held at the Moda Center where it was announced that sports investor Terry Emmert had purchased the membership rights to an AFL franchise. Emmert purchased the Milwaukee Mustangs, which had been a defunct franchise since the 2012 season. This essentially gave Emmert the right to an expansion franchise, since none of the team's Milwaukee roots, such as players, front office staff or coaches, remained. When asked what the biggest challenge to running a new franchise was, team president Jared Rose said, "Getting new fans to buy into something that the market really hasn’t seen before. Any new product launch is difficult, but we’ve got an exciting product that once people see it, they are hooked."
On November 8, 2013, the franchise announced that the nicknames, "Thunder", "Enforcers", "Sasquatch", "Growlers" and "Stomp" were the finalist for the team. Six days later, Emmert revealed the team's nickname would be the "Thunder." The Thunder nickname has history in Portland dating back to the 1975 Portland Thunder, who played at Civic Stadium as members of the World Football League (WFL). John Canzano, sports columnist for The Oregonian, wrote that a "team source" indicated that team owner Terry Emmert selected the team's nickname himself, despite claiming that fans would have the ultimate say. According to Canzano's source the "Growlers" nickname was the most popular among voters followed by the "Sasquatch".
Inaugural season (2014)Edit
The Portland Thunder began their training camp and held a media day on February 25, 2014. On March 1, the team held an intra-squad scrimmage for season ticket holders at Tualatin Indoor Soccer in Tualatin, Oregon. Their first game occurred on March 17 against the San Jose SaberCats at the Moda Center.
On February 12, 2014 it was announced that the Thunder had signed former Portland State Vikings wide receiver Justin Monahan, who is a native of West Linn, Oregon. The Thunder have former Oregon Ducks quarterback Darron Thomas on their inaugural roster. When asked about being assigned to Portland, Thomas said, "That was one of the main reasons I came back and accepted this opportunity to come here, just for the fans and I know people are behind me [...] I'm coming in to compete and be the starter and that's what I came out here for."
The Thunder played their first game on St. Patrick's Day, March 17, as 8,509 people came to the Moda Center to see the team lose 64–34 to the San Jose SaberCats. The team started 0–5 before beating the Jacksonville Sharks 69–62 on the road in week 7. After starting 0–4 at home, the Thunder won their first game in Portland in week 11, beating the San Antonio Talons 55–40. Despite finishing 5–13, including an 0–6 divisional record and an even more ghastly 2–11 conference record, the National Conference was so weak, the Thunder slipped into the playoffs. In the conference semifinals, the Thunder actually led 48–45 with less than a minute left, before a miracle finish caused them to lose to the 2-time reigning champion Arizona Rattlers, 52–48. On September 23, 2014, the Thunder fired head Coach Matthew Sauk. Days later, the team announced the hiring of former Iowa Barnstormers head coach Mike Hohensee.
Second season (2015)Edit
The team finished with the same results in 2015, finishing 5–13. Originally the team finished behind Las Vegas in the playoff race. However, as the AFL folded Las Vegas after the season, they had amazingly slipped into the playoffs again. They lost to the San Jose SaberCats. On August 24, 2015, head coach Mike Hohensee and his coaching staff mutually agreed to part ways.
Third season (2016)Edit
On January 6, 2016, the AFL announced that they took over operations of the Portland Thunder from owner Terry Emmert. Emmert told the Portland Tribune newspaper that the future of the team was up in the air because he was concerned with the league's medical insurance policies and was hoping to try and attract more investors to help fund the team. This prompted league officials and the board of directors to take control of the franchise and look for new owners. The league also decided to fire Andy Olson and his entire coaching staff before Olson could even coach a down for the Thunder and replaced them on January 30, 2016, with former Las Vegas Gladiators, Utah Blaze and Pittsburgh Power head coach Ron James. James was also named the team's general manager.
In 2014, Emmert had trademarked the Thunder name, logo, color scheme and identity (similar to what Dallas Cowboys owner Jerry Jones did with the identity of the now-defunct Dallas Desperados in the early 2000s). As of February 3, 2016, Emmert still legally owns the trademarks of the team, despite reports to the contrary, and has no intentions of selling them to the league. Because Emmert owns the rights to the name, there is a possibility of a return of the Thunder name to the AFL or a new team named Thunder joining the Indoor Football League, but only if the Portland AFL franchise fails in 2016.
On February 24, 2016, the franchise was given a new name, re-branded the Portland Steel by the AFL. The name is derived from the region's steel industry and rich history. According to the AFL's website, the steel industry has been a backbone of the Portland working culture for over 150 years. Steel is an overtly visible part of the Portland landscape, with foundries decorating both the Willamette and Columbia Rivers, and is seen in several of the city's 12 iconic bridges.
The AFL officially folded the Steel franchise in October 2016 and placed its players into a dispersal draft conducted on October 14, 2016.
Accusations of mismanagement and unpaid billsEdit
On September 7, 2017, Portland television station KGW did an investigation about the AFL's operations following the takeover of the franchise from Emmert and reported that the league's owners Arena Football One, LLC, quietly shut down the operations following the 2016 season and left town leaving a trail of unpaid bills and failing to pay former employees and vendors money owed to them.
After taking over the franchise and re-branding it as the Steel, AFL commissioner Scott Butera said in a press release, "We highly value the Thunder fans and this step was needed to stabilize the team in the Portland market."
Employees, staff, vendors and even broadcasters were owned combined thousands of dollars in unpaid bills prompting several lawsuits against Arena Football One, LLC. As of September 2017, only one lawsuit was settled out of court. Phone calls and emails to the league office in Las Vegas went unanswered. The investigation even uncovered a sports jersey company in Las Vegas being owed $13,000 for manufacturing home black jerseys for the Las Vegas Outlaws in 2016. That company had still not been paid and there has been no indication of payment.
Additionally, the same former employees and vendors received a letter from a law office in Vermont representing Arena Football One, LLC. The letter said the league was restructuring finances, but offered 10 to 15 percent of the money owed, if the former employees agreed not to sue. The parties refused the offer and still planned on suing the AFL ownership group following the report.
|Portland Steel roster|
Other league exempt
Refused to report
The following Thunder/Steel players were named to All-Arena Teams:
|Portland Steel staff|
|Front Office||Head Coach
On October 8, 2013, Matthew Sauk was named the Thunder's inaugural head coach. Sauk had previously worked for the Utah Blaze, where he served as an assistant coach and offensive coordinator. Following the team's inaugural season, in which Sauk led Portland to a 5–13 record, Sauk was dismissed as head coach and replaced by Mike Hohensee. On August 24, 2015, Hohensee suffered the same exact fate as he and his staff mutually agreed to part ways after he coached the team to an identical 5-13 record and a second trip to the playoffs. On September 11, 2015, Andy Olson was named the team's third head coach in franchise history. On January 30, 2016, Ron James replaced Olson as head coach.
|Andy Olson||Did not coach||0||0||0||–||0||0|
On March 11, 2014, the Thunder established a local television deal with NBC Sports Northwest. Scott Lynn provided play-by-play, Jordan Kent was a color analyst, and Megan Berrey served as sideline reporter. Periodically, Portland Trail Blazers TV broadcaster Mike Barrett filled in on play-by-play. They also announced a radio deal with KXTG Sports Radio 750 AM with Jeremy Scott on the play-by-play and Brian Perkins as color analyst.
- Portland AFL Organization Rebrands to Steel Archived 2016-03-05 at the Wayback Machine, ArenaFootball.com, February 24, 2016
- Don Walker (October 2, 2013). "Milwaukee Mustangs bound for Portland". www.jsonline.com. Journal Sentinel, Inc. Retrieved October 3, 2013.
- Nick Daschel (October 2, 2013). "Arena Football League takes another shot at Portland". www.oregonlive.com. Oregon Live LLC. Retrieved October 3, 2013.
- "Football is coming to Portland - An interview with Portland Thunder Team President Jared Rose". OregonSportsNews.com. Retrieved 18 February 2014.
- "Portland's Arena Football League team narrows nickname contest to five finalists". www.oregonlive.com. Oregon Live LLC. November 8, 2013. Retrieved November 11, 2013.
- "Portland Announces Thunder as Team Name". www.oursportscentral.com. OurSports Central. November 12, 2013. Retrieved November 12, 2013.
- "Portland announces Thunder as AFL team name". www.oregonlive.com. Oregon Live LLC. November 12, 2013. Retrieved November 13, 2013.
- Dwight Jaynes (November 12, 2013). "The Portland Thunder? Been there and done that... in 1975". www.csnnw.com. Comcast Sports Management Services, LLC. Archived from the original on November 13, 2013. Retrieved November 13, 2013.
- Canzano blog: Portland's Arena Football League team fumbles name, John Canzano, The Oregonian website, February 12, 2014
- Odem, Joel (31 January 2014). "Portland Thunder to begin training camp Feb. 25". OregonLive.com. Portland, Oregon: The Oregonian. Retrieved 18 February 2014.
- "Portland Thunder sign former Portland State WR Justin Monahan". OregonLive.com. Portland, Oregon: The Oregonian. 12 February 2014. Retrieved 18 February 2014.
- "Q&A with former Oregon Ducks quarterback Darron Thomas". OregonLive.com. Portland, Oregon: The Oregonian. 12 December 2013. Retrieved 18 February 2014.
- Portland Thunder Part Ways With Matthew Sauk, Portland Thunder website, September 23, 2014
- Thunder & Coach Hohensee Part Ways, Portland Thunder website, August 25, 2015
- Thunder Announce Andy Olson as Head Coach, Portland Thunder website, September 11, 2015
- League Takes Over Operations of Portland Thunder Archived 2016-01-09 at the Wayback Machine, ArenaFootball.com, January 6, 2016
- Thunder's AFL future up in the air, Kerry Eggers, Portland Tribune, January 1, 2016
- Arena Football League Takes Ownership of Portland Thunder Away From Terry Emmert Archived 2016-01-12 at the Wayback Machine, Aaron Mesh, Willamette Week, January 6, 2016
- PORTLAND THUNDER PDX, Incentively.com
- "Portland AFL Organization Rebrands to Steel". Our Sports Central. February 24, 2016.
- "Portland AFL Organization Rebrands to Steel". ArenaFan.com. February 24, 2016.
- Siemers, Erik (October 20, 2016). "Portland Steel shuts down, joining parade of franchises exiting Arena Football League - Portland Business Journal". Portland Business Journal. Retrieved 20 October 2016.
- Kyle Iboshi (September 7, 2017). "Arena Football League leaves trail of unpaid bills in Portland". KGW.com.
- Arena Football League hasn't paid bills, KGW News YouTube, September 7, 2017
- AFL Legal Document, documentcloud.org, July 9, 2017
- "Portland Names Matthew Sauk Head Coach". www.oursportscentral.com. OurSports Central. October 8, 2013. Retrieved October 8, 2013.
- Eggers, Kerry (September 30, 2014). "Hohensee takes reins of Portland Thunder". PortlandTribune. Retrieved October 28, 2014.
- Steve Brandon (August 24, 2015). "Thunder drop Mike Hohensee as coach". www.portlandtribune.com. Portland Tribune. Retrieved August 25, 2015.
- Steve Brandon (September 11, 2015). "Portland Thunder hire Andy Olson as coach". www.portlandtribune.com. Portland Tribune. Retrieved September 14, 2015.
- Thunder, CSNNW Ink Multiyear Partnership, PortlandThunder.com, March 11, 2014
- CSN & Portland Thunder ink multi-year TV deal Archived 2014-03-13 at the Wayback Machine, CSNNW.com, March 11, 2014
- Thunder, 750 AM Announce Thunder Radio Crew Archived 2014-03-13 at Archive.today, PortlandThunder.com, March 12, 2014