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The segment went viral on YouTube and Facebook. By Super Tuesday on March 1, two days after broadcast, Google searches for "Donald Drumpf" had surpassed those for both Ted Cruz and Marco Rubio, who were then competing against Trump for the Republican Party nomination. In eight days, the segment accumulated 19 million views on YouTube, making it Last Week Tonight's most popular segment there. By the end of March, it had received a combined 85 million views on YouTube and Facebook.
The segment popularized the term "Donald Drumpf", a name for Trump that Oliver uses toward the end of the segment. Oliver intended the term to uncouple the grandeur of the Trump name so the latter's supporters could acknowledge his political and entrepreneurial flaws. The comedian promoted a campaign urging viewers to "Make Donald Drumpf Again", a play on Trump's "Make America Great Again" campaign slogan. Oliver coined a hashtag and registered a web domain to promote the term; the website offered a Google Chrome extension to change instances of "Trump" to "Drumpf" and sold baseball caps with the slogan "Make Donald Drumpf Again". Read more...
Jose Diaz-Balart: Mr. Trump, you know 53,000 hispanics turn 18 years of age in this country every month, born in the country of voting age. 54 million plus hispanics — many feel that what you said when you said that the people who cross the border are rapists and murderers— Donald Trump: No, no, no! We're talking about illegal immigration and everybody understands that. And you know what? That's a typical case. That's a typical case of the press with misinterpretation. They take a half a sentence, they take a half a sentence, then they take quarter of a sentence and put it all together. It's a typical thing... Diaz-Balart: I'm not finished with my question. Trump: No, no! You're finished!
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