The Tale of Peter Rabbit
is a children's book written and illustrated by Beatrix Potter
that follows mischievous and disobedient young Peter Rabbit
as he is chased about the garden of Mr. McGregor. It was privately printed by Potter in 1901 after several publishers' rejections but was printed in a trade edition by Frederick Warne & Co
. in 1902
. The book was a success, and multiple reprints were issued in the years immediately following its debut. It has been translated into 36 languages and with 45 million copies sold it is one of the best-selling books
of all time. The book has generated considerable merchandise over the decades since its release for both children and adults with toys, dishes, foods, clothing, videos and other products made available. Potter was one of the first to be responsible for such merchandise when she patented a Peter Rabbit doll in 1903 and followed it almost immediately with a Peter Rabbit board game. By making the hero of the tale a disobedient and rebellious little rabbit, Potter subverted her era's definition of the good child and the literary hero genre which typically followed the adventures of a brave, resourceful, young white male.