Open main menu
 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Apple Inc Portal Banner.svg

Apple Headquarters in Cupertino.jpg

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four tech companies along with Amazon, Google, and Facebook.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple's software includes the macOS, iOS, iPadOS, watchOS and tvOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT.

As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion for the 2018 fiscal year. Apple is the world's largest technology company by revenue and one of the world's most valuable companies. It is also the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over $1 trillion. The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries . It operates the iTunes Store, which is the world's largest music retailer. , more than 1.3 billion Apple products are actively in use worldwide. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand. However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials.

 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Selected article

A 300-page iPhone bill from AT&T Mobility mailed in a box[1] was the subject of a viral video by Justine Ezarik which quickly became an Internet meme in August 2007.[2][3][4]

Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone's heavily advertised and anticipated release,[5] but this video clip brought the voluminous bills to the attention of the mass media. Ten days later, after the video had been viewed more than 3 million times on the Internet,[6][7] and had received international news coverage, AT&T sent iPhone users a text message outlining changes in its billing practices. Two months later, the information technology magazine Computerworld included this event in its list of "Technology's 10 Most Mortifying Moments."[8][9]


 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Selected image

Infinite Loop.
Credit: Joe Ravi

Infinite Loop is a street encircling the six main buildings of Apple's headquarters in Cupertino, California.

 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Did you know...

...that Welcome to Macintosh, a documentary focusing on Apple Inc. and its Macintosh line of computers, was praised by Apple co-founder Steve Wozniak for being the most accurate film about the company?
Other "Did you know" facts... Read more...
 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

News

 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Selected location

The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of July 2010 Apple has opened 295 stores : 225 in 41 US states, 27 in the United Kingdom (23 in England, 2 in Scotland, 1 in Northern Ireland and 1 in Wales), 15 in Canada, 8 in Australia, 7 in Japan, 4 in China, 3 in Switzerland, 3 in Germany, 3 in France, 2 in Italy, 1 in Austria, and 1 in the Netherlands.

The stores sell Apple Macintosh personal computers and software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. The Apple Retail Store design has resulted from the contributions of firms such as Bohlin Cywinski Jackson, Eckersley O’Callaghan, Eight Inc., Gensler, and ISP Design, Inc. to name a few, together with the Apple in-house design team.

Shown above is one of the flagship stores in Carrousel du Louvre, Paris, France.

More selected locations... Read more...
 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Selected biography

Scott Forstall
Scott Forstall
B. 1968/1969

Scott Forstall was the top senior vice president of iOS Software at Apple Inc. Forstall became responsible for Mac OS X releases after Avadis Tevanian stepped down as the company's Chief Software Technology Officer and before being named Senior Vice President of iPhone Software. He has spoken publicly at Apple's Worldwide Developers Conferences, including talks about Mac OS X v10.5 in 2006 and iPhone software development in 2008, later after the release of the iPhone 2.0 and 3G Versions and January 27, 2010 at Apple's 2010 iPad keynote. Forstall is also credited for developing the iPad.


 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Selected quote

Anyone privy to the release of the iPhone is going to hold on to their current device as long as they possibly can, all but Scotch taping their devices together so that they can crawl over the finish line and into the loving arms of a shiny new iPhone. (Oh, you know the box is gonna be sexy.)
— John Mayer (2006)
 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Categories

 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

WikiProjects

Parent project
Computing
Main projects
Apple Inc. • Macintosh task force • iOS task force • iOS
Related projects
Companies • Software • Internet • Technology • Telecommunications • Video games
What are WikiProjects?
 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Featured content

Featured articles

Featured lists

Good articles


 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Topics

Apple Inc. (BookOutline)
Apple Inc. topics

Articles: Steve JobsSteve WozniakRonald WayneApple IApple IIApple IIIApple LisaApple TVApple WatchiPadiPhoneiPodMacintoshApertureBentoFileMaker ProFinal Cut StudioGarageBandiLifeiOSiTunesiWorkLogic StudioMapsOS XQuickTimeSafariXsanApple DeveloperAppleCareApple SpecialistApple Store (online) • App StoreApple certification programsApple IDGame CenteriAdGenius BariBooksiTunes StoreMac App StoreiWork.comMobileMeiCloudOne to OneProCareCriticismLitigation

Lists: All productsMacintosh softwareMacintosh models by case typeOS X components • OS X technologies • iOS devicesiOS gamesiPod modelsMergers and acquisitions

 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Things you can do

 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Related portals

 Circle fc615c.svg
 
Circle fdbc40.svg
 
Circle 33c748.svg

Associated Wikimedia

The following Wikimedia Foundation sister projects provide more on this subject:

Wikibooks
Books

Commons
Media

Wikinews 
News

Wikiquote 
Quotations

Wikisource 
Texts

Wikiversity
Learning resources

Wiktionary 
Definitions

Wikidata 
Database

Purge server cache

  1. ^ Martin, James A. (2007-09-05). "Sexy Portable Storage : The 300-Page iPhone Bill". Washington Post. Retrieved 2007-10-02. Justine Ezarik, a graphic designer from Pittsburgh, Pennsylvania, posted a 1-minute video on her blog that shows her opening up a 300-page iPhone bill from AT&T--which was mailed in a box.
  2. ^ Keizer, Gregg (2007-08-16). "A 300-page iPhone Bill? : iPhone owners rail at AT&T for paper waste with overly detailed bills". Computerworld. PC World Communications. Retrieved 2007-08-19. One blogger, in fact, is in the middle of her 15 minutes of fame after posting a video that shows her unwrapping a 300-page AT&T bill.
  3. ^ Graham, Jefferson (2007-08-15). "How many trees did your iPhone bill kill?". USA Today. Gannett. Retrieved 2007-08-19. Justine Ezarik, a Pittsburgh graphic designer and active Internet blogger, got her first bill on Saturday. She says it was so huge — 300 pages — it was delivered in a box.
  4. ^ "Pittsburgh Ranked Third 'Bloggiest' City". WTAE-TV News. 2007-11-09. Retrieved 2007-11-18. Pittsburgh native Justine Ezarik's video blog about her 300-page iPhone bill became an Internet [h]it.
  5. ^ Ho, David (2007-08-16). "A 300-page iPhone bill? Too much information, users say". Atlanta Journal-Constitution. Cox Newspapers. p. C1. Retrieved 2007-10-02. Internet message boards and blogs are buzzing with talk of paper iPhone bills dozens and even hundreds of pages long.
  6. ^ Richards, Jonathan (2007-08-23). "Dear iPhone owner: your 300-page bill". The Times. London: Times Newspapers Ltd. Retrieved 2007-08-23. Mike Brophy, on his blog, General Theory of RIAtivity, showed a picture of a Maltese terrier sitting on his 127-page iPhone bill.
  7. ^ Hafner, Katie (2007-08-23). "AT&T's Overstuffed iPhone Bills Annoy Customers". The New York Times. Retrieved 2007-08-23. Ms. Ezarik, 23, made a one-minute video that shows her flipping through the voluminous bill and posted it to YouTube and other video-sharing sites on Aug. 13. The video has since been viewed more than three million times,
  8. ^ Haskin, David (2007-10-17). "Technology's 10 Most Mortifying Moments : iPhone Bills Kill Trees". Computerworld. Retrieved 2007-11-30. The company's extraordinarily detailed billing process resulted in some users receiving bills this August that ran dozens or even hundreds of pages long, as captured in blogger Justine Ezarik's video of her unwrapping a 300-page phone bill. (It came in a box.)
  9. ^ Reedy, Sarah (2008-08-15). "Billing confusion a pain for wireless customers and customer service". Telephony Online. Penton Media. Retrieved 2008-08-17. When the first version of the iPhone came out, in what Computerworld magazine called one of "technology's 10 most mortifying moments", consumers with 300-page bills voiced their disdain in what became a viral video on the Internet.