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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the Apple AirPods wireless earbuds and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT.

As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion for the 2018 fiscal year. Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over $1 trillion. The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries . It operates the iTunes Store, which is the world's largest music retailer. , more than 1.3 billion Apple products are actively in use worldwide. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand. However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials.

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Macintosh Classic
The Macintosh Classic is a personal computer that was manufactured by Apple Computer from October 15, 1990 to September 14, 1992. It was the first Apple Macintosh sold under US$1,000. Production of the Classic was prompted by the success of the Macintosh Plus and the SE. The Classic was very similar to its predecessors: due to limited technological advances, it used the same 9-inch (23 cm) monochrome CRT display, 512×342 pixel resolution, and its performance was hampered by the same 4 megabyte (MB) memory limit of the older Macintosh computers. Nevertheless, the Classic featured several improvements over the Macintosh Plus, which it replaced as Apple's low-end Mac computer. It was up to 25 percent faster than the Plus and included an Apple SuperDrive 3.5" floppy disk drive as standard. The Classic was an adaptation of Jerry Manock and Terry Oyama's Macintosh 128K industrial design, as was the earlier Macintosh SE. Apple released two versions that ranged in price from $1,000 to $1,500. Reviewers' reactions were mixed; most focused on the slow processor performance and lack of expansion slots. The consensus was that the Classic was only useful for word processing, spreadsheets and databases.


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Infinite Loop.
Credit: Joe Ravi

Infinite Loop is a street encircling the six main buildings of Apple's headquarters in Cupertino, California.

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Did you know...

...that Welcome to Macintosh, a documentary focusing on Apple Inc. and its Macintosh line of computers, was praised by Apple co-founder Steve Wozniak for being the most accurate film about the company?
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The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of July 2010 Apple has opened 295 stores : 225 in 41 US states, 27 in the United Kingdom (23 in England, 2 in Scotland, 1 in Northern Ireland and 1 in Wales), 15 in Canada, 8 in Australia, 7 in Japan, 4 in China, 3 in Switzerland, 3 in Germany, 3 in France, 2 in Italy, 1 in Austria, and 1 in the Netherlands.

The stores sell Apple Macintosh personal computers and software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. The Apple Retail Store design has resulted from the contributions of firms such as Bohlin Cywinski Jackson, Eckersley O’Callaghan, Eight Inc., Gensler, and ISP Design, Inc. to name a few, together with the Apple in-house design team.

Shown above is one of the flagship stores in Carrousel du Louvre, Paris, France.

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Steve Jobs
Steven Paul "Steve" Jobs
B. February 24, 1955 – d. October 5, 2011

Steve Jobs was an American entrepreneur and inventor, best known as the co-founder, chairman, and CEO of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to music and movies..." In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. He also played a role in introducing the LaserWriter, one of the first widely available laser printers, to the market. After a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets. Jobs returned to Apple as an advisor, and took control of the company as an interim CEO. Jobs brought Apple from near bankruptcy to profitability by 1998. As the new CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services provided several years of stable financial returns, and propelled Apple to become the world's most valuable publicly traded company in 2011.


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Anyone privy to the release of the iPhone is going to hold on to their current device as long as they possibly can, all but Scotch taping their devices together so that they can crawl over the finish line and into the loving arms of a shiny new iPhone. (Oh, you know the box is gonna be sexy.)
— John Mayer (2006)
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Apple Inc. • Macintosh task force • iOS task force • iOS
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Apple Inc. (BookOutline)
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Articles: Steve JobsSteve WozniakRonald WayneApple IApple IIApple IIIApple LisaApple TVApple WatchiPadiPhoneiPodMacintoshApertureBentoFileMaker ProFinal Cut StudioGarageBandiLifeiOSiTunesiWorkLogic StudioMapsOS XQuickTimeSafariXsanApple DeveloperAppleCareApple SpecialistApple Store (online) • App StoreApple certification programsApple IDGame CenteriAdGenius BariBooksiTunes StoreMac App StoreiWork.comMobileMeiCloudOne to OneProCareCriticismLitigation

Lists: All productsMacintosh softwareMacintosh models by case typeOS X components • OS X technologies • iOS devicesiOS gamesiPod modelsMergers and acquisitions

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