Please Hammer Don't Hurt 'Em
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Please Hammer, Don't Hurt 'Em is the third record (and second major-label studio album) by MC Hammer, released on February 12, 1990 by Capitol Records. The album was produced, recorded, and mixed by Felton Pilate and James Earley.
|Please Hammer, Don't Hurt 'Em|
|Studio album by|
|Released||February 12, 1990|
|Recorded||May 1988 – November 1989|
|MC Hammer chronology|
|Singles from Please Hammer Don't Hurt 'Em|
The album ranked number one for 21 weeks on the US Billboard 200, due primarily to the success of the single "U Can't Touch This". Likewise, the album saw longevity on the Top R&B/Hip-Hop Albums chart, peaking at number one and staying at the top for 28 weeks.
The singles released from the album all proved to be successful on radio and video television, with "U Can't Touch This", "Pray", "Have You Seen Her", "Here Comes the Hammer" and "Yo!! Sweetness" (UK only) all charting. The album raised rap music to a new level of popularity. It is the first hip-hop album ever to be certified diamond by the RIAA for sales of over ten million in the United States. It remains the genre's all-time best-selling album. To date, the album has sold as many as 18 million copies worldwide as of May 15, 2001.
Please Hammer, Don't Hurt 'Em was released on February 12, 1990, and features the successful single "U Can't Touch This" (which sampled Rick James' 1981 single "Super Freak"). It was produced, recorded, and mixed by Felton Pilate and James Earley on a modified tour bus in 1989. Despite heavy airplay and a No. 27 chart debut, "U Can't Touch This" peaked at No. 8 on the US Billboard Hot 100 chart because it was released only as a twelve-inch single.[clarification needed] However, the album was a No. 1 success for 21 weeks, due primarily to this single, the first time ever for a rap recording on the pop charts. The song has been and continues to be used in many movies and television shows to date, and appears on soundtrack and compilation albums as well.
Follow-up singles included "Have You Seen Her" (a cover of the Chi-Lites) and "Pray" (a beat sampled from Prince's "When Doves Cry" and Faith No More's "We Care a Lot"), which was his biggest hit in the US, peaking at No. 2. "Pray" was also a major UK success, peaking at No. 8. The album was notable for sampling other high-profile artists and gave some of these artists a new fanbase. "Dancin' Machine" sampled The Jackson 5, "Help the Children" (also the name of an outreach foundation Hammer started) interpolates Marvin Gaye's "Mercy Mercy Me (The Ecology)", and "She's Soft and Wet" also sampled Prince's "Soft and Wet".
Hammer toured extensively in Europe, which included a sold-out concert at the National Exhibition Centre in Birmingham. With the sponsorship of PepsiCo International, Pepsi-Cola CEO Christopher A. Sinclair went on tour with him during 1991. By June 1991, the album sold 14.5 million copies worldwide. It would go on to become the first hip-hop album to earn diamond status, selling more than 18 million units to date. 
According to Guinness World Records of hit singles, the album cost just $10,000 to produce. The video for "Here Comes the Hammer" proved to be the most expensive video on this album, Hammer's second most expensive behind "2 Legit 2 Quit".[failed verification]
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|The Rolling Stone Album Guide|||
|The Village Voice||C+|
A backlash began over the repetitive nature of Hammer's lyrics, his clean-cut image, and his perceived over-reliance on using hooks from other artists for the basis of his singles. He was mocked in music videos by The D.O.C. and Ice Cube. Oakland hip-hop group Digital Underground mocked him in the CD insert of its Sex Packets album when placing his picture in with the other members and referring to him as an unknown derelict, and he was also mentioned in the song "The Humpty Dance" with Shock G dissing him, saying "People say 'Ya look like MC Hammer on crack, Humpty!'". LL Cool J mocked him in "To tha Break of Dawn," a track on his Mama Said Knock You Out album, calling Hammer an "amateur, swinging a Hammer from a bodybag [his pants]," and saying, "My old gym teacher ain't supposed to rap." LL would also refer to the mockery a later time with I Shot Ya (remix), a track on his Mr. Smith album. (LL Cool J would later compliment and commend Hammer's abilities/talents on VH-1's 100 Greatest Songs of Hip Hop, which aired in 2008.)
However, Ice-T came to Hammer's defense on his 1991 album O.G. Original Gangster: "A special shout-out to my man M.C. Hammer: a lot of people dis you, man, but they just jealous." Ice-T later explained that he had nothing against people who were pop-rap from the start, as Hammer had been, but only against emcees who switch from being hardcore or "dirty" to being pop-rap so they can sell more records.
Please Hammer, Don't Hurt 'Em was also criticized for its sampling of other musicians' songs. The album sampled high-profile artists and gave some of these artists a new fanbase as a result. "U Can't Touch This" sampled "Super Freak" by Rick James; "Dancin' Machine" sampled the Jackson 5; "Have You Seen Her" is a semi-cover of The Chi-Lites song; "Help the Children" interpolates Marvin Gaye's "Mercy Mercy Me (The Ecology)"; "Pray" and "She's Soft and Wet" sample the Prince songs "When Doves Cry" and "Soft and Wet" respectively.
Rick James sued Hammer for infringement of copyright on the song "U Can't Touch This", but the suit was settled out of court when Hammer agreed to credit James as co-composer, effectively cutting James in on the millions of dollars the record was earning. Hammer was also sued by a former producer, Felton Pilate (who is also a member of the successful R&B band, Con Funk Shun) and by several of his former backers, and faced charges that performance troupe members endured an abusive, militaristic atmosphere.
In 1992, Hammer also admitted in depositions and court documents to getting the idea for the song "Here Comes the Hammer" from a Texas-based Christian recording artist named Kevin Abdullah. Abdullah had filed a US$16 million lawsuit against Hammer for copyright infringement for his song entitled "Oh-Oh, You Got the Shing". Hammer settled with Abdullah for $250,000 in 1995.
|1.||"Here Comes the Hammer"||Stanley Burrell||4:32|
|2.||"U Can't Touch This"||Stanley Burrell, Rick James, Alonzo Miller||4:17|
|3.||"Have You Seen Her" (The Chi-Lites cover)||Stanley Burrell, Barbara Acklin, Eugene Record||4:42|
|4.||"Yo!! Sweetness"||Stanley Burrell||4:36|
|5.||"Help the Children"||Stanley Burrell, Marvin Gaye||5:17|
|6.||"On Your Face" (Earth, Wind & Fire cover)||Charles Stepney, Maurice White, Philip Bailey||4:32|
|7.||"Dancin' Machine" (The Jackson 5 cover)||Hal Davis, Don Fletcher, Dean Parks||2:55|
|8.||"Pray"||Stanley Burrell, Prince||5:13|
|9.||"Crime Story"||Stanley Burrell||5:09|
|10.||"She's Soft and Wet"||Stanley Burrell, Prince, Chris Moon||3:25|
|11.||"Black is Black"||Stanley Burrell||4:31|
|12.||"Let's Go Deeper"||Stanley Burrell||5:16|
|13.||"Work This"||Stanley Burrell||5:03|
"Help the Children"
"Here Comes the Hammer"
"U Can't Touch This"
"She's Soft and Wet"
"Black Is Black"
|Australian Albums (ARIA)||5|
|Austrian Albums (Ö3 Austria)||15|
|Belgian Albums (BEA)||6|
|Canadian Albums (RPM)||1|
|Dutch Albums (Album Top 100)||15|
|Finnish Albums (Suomen virallinen lista)||24|
|French Albums (SNEP)||23|
|German Albums (Offizielle Top 100)||14|
|Hungarian Albums (MAHASZ)||16|
|Irish Albums (IRMA)||8|
|Japanese Albums (Oricon)||4|
|New Zealand Albums (RMNZ)||2|
|Norwegian Albums (VG-lista)||14|
|Spanish Albums (AFE)||14|
|Swedish Albums (Sverigetopplistan)||17|
|Swiss Albums (Schweizer Hitparade)||11|
|UK Albums (OCC)||8|
|US Billboard 200||1|
|Zimbabwean Albums (ZIMA)||1|
|UK Albums (OCC)||8|
|US Billboard 200||5|
|US Billboard 200||9|
|Austria (IFPI Austria)||Gold||25,000*|
|Canada (Music Canada)||8× Platinum||800,000^|
|Japan (RIAJ)||2× Platinum||400,000^|
|New Zealand (RMNZ)||Platinum||15,000^|
|Switzerland (IFPI Switzerland)||Gold||25,000^|
|United Kingdom (BPI)||2× Platinum||600,000^|
|United States (RIAA)||Diamond||10,100,000|
*sales figures based on certification alone
The Please Hammer, Don't Hurt 'Em album was accompanied by a straight-to-video film titled Please Hammer, Don't Hurt 'Em: The Movie (1990), It stars Hammer as a rapper who returns to his old neighborhood and defeats a drug dealer who is using kids to traffic his product. Hammer plays an additional role of preacher "Reverend Pressure". The film costarred Juice Sneed, Keyon White, Joe Mack and Davina H'Ollier.
The movie won Hammer, director Rupert Wainwright and producer John Oetjen a Grammy Award for Best Music Video, Long Form at the 33rd Grammy Awards.[failed verification] Besides Hammer, music talent included Ho Frat Hoo! (1991 MTV Video Music Awards Best Choreography in a Video winner for "Pray" along with Hammer), Torture, Special Generation and rapper One Cause One Effect. 
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