Playrix is an international developer of free-to-play mobile games headquartered in Dublin.[2][3] The company has offices in Moscow, St. Petersburg, Dublin, Almaty, Yerevan, Kyiv, Vologda, Voronezh, Ivanovo, Kaliningrad, Petrozavodsk, Kharkiv, Novosibirsk, Chelyabinsk, Veliky Novgorod, Rostov-on-Don, and Minsk.[2] At present, Playrix has over 1,000[4] employees working from its offices or remotely.[5]

IndustryMobile games
Founded2004 Vologda, Russia
Number of employees
over 1000 (2018) [1]


The company was founded by Dmitry and Igor Bukhman in 2004 in Vologda, Russia.[5] Playrix originally specialized in developing casual computer games.

Since 2011,[6] the company has been developing free-to-play games for smartphones and tablets.

In 2013 Playrix launched Township, its first free-to-play mobile game in the App Store for iPhone, iPad, and iPod touch. It later became available on Google Play,[7] the Amazon Appstore,[8] the Mac App Store,[9][10] and the Windows Phone Store.[11] The game is a combination of city-building and farming.

In April 2015, the company announced[12] the launch of its second free-to-play mobile project. Fishdom: Deep Dive,[13] a match-3 puzzle game, was released worldwide in the App Store in August 2015.[14]

In August 2016, Playrix released another[15] match-3 game — Gardenscapes.

In September 2016, the company became the highest grossing mobile game developer in the CIS and Baltic states region according to App Annie.[16] In the second quarter, Playrix ranked in the Top 20 biggest mobile game developers in the world.[17]

In summer 2017, the company launched Homescapes — a Gardenscapes spin-off that is also a match-3 game.[18]

In August 2017, the company became the leading mobile game publisher in Europe[19] based on revenue from Google Play and the App Store. In 2018 Playrix became the No. 9 highest grossing game publisher globally on iOS and Android.[20][21]

In April 2019, Igor and Dmitry Bukhman made it onto the Bloomberg billionaire index. Their net worth is $1.4 billion each.[5]

And in fall of 2019, Playrix has launched a new free-to-play game called Wildscapes. It's also a match-3 game like Homescapes and Gardenscapes.



  • In 2014, Township was named one of the best Mac games of the year according to Apple.[22]
  • By the end of 2016, Fishdom was on the Top Trending list according to Google Play.[23]
  • In 2016, Gardenscapes was listed as one of the best apps in the Best Games category on iPad Russia in the App Store[24] and in the Most Irresistible category on Google Play.[13]
  • In 2016, Gardenscapes was named Game of the Year by Facebook.[25]
  • In 2018, Gardenscapes won in the Best Game Management & Live Ops category at the Mobile Games Awards.[26]


Many players complain, that adverts to this game are fake and against rules, because shows different type of game - solving mazes, repairing home with three possibilities, where one is good and two not - but actually are only another match-3-game.[27][28]


  1. ^ a b Владислав Новый, Дмитрий Шестоперов Playrix выросла в рейтингах Коммерсантъ
  2. ^ a b "Playrix Games". Playrix. Retrieved 2019-07-12.
  3. ^ ""В России наши игры в топе. Но бренд не знает почти никто" Два брата из Вологды сделали компанию Playrix и попали в список миллиардеров Bloomberg". Retrieved 2019-07-15.
  4. ^ ""Мы хотим построить компанию уровня Activision Blizzard или EA": интервью с основателями Playrix". Retrieved 2018-02-14.
  5. ^ a b c "Russian Gamer Brothers Are the Newest Hidden Billionaires". 2019-07-11. Retrieved 2019-07-12.
  6. ^ "Company - Playrix". Retrieved 2019-07-12.
  7. ^ "Township - Apps on Google Play". Retrieved 2019-07-12.
  8. ^ "Township". Retrieved 2019-07-12.
  9. ^ "Township: Farm & City Building". App Store. Retrieved 2019-07-12.
  10. ^ "Township: Farm & City Building". Mac App Store (in Russian). Retrieved 2019-07-12.
  11. ^ "Township — Microsoft Store". Microsoft Store (in Russian). Retrieved 2019-07-12.
  12. ^ "Playrix: "Fishdom: Deep Dive была готова почти 2 года назад"". (in Russian). Retrieved 2019-07-15.
  13. ^ a b Fishdom: Deep Dive release
  14. ^ "Fishdom and Gardenscapes have been featured in Apple's and Google's Best of 2016 lists! :)". Retrieved 2019-07-15.
  15. ^ "Playrix анонсировала новую три-в-ряд — Gardenscapes". (in Russian). Retrieved 2019-07-15.
  16. ^ "Game of The Year". Facebook. 21 December 2016.
  17. ^ "Russia, CIS and Baltic Publishers Outpace the Global Gaming Market". App Annie Content. Retrieved 2017-09-25.
  18. ^ "Gardenscapes developer Playrix soft-launches sequel Homescapes". Retrieved 2017-09-25.
  19. ^ Михайлова, Лера (2017-10-13). "Российская Playrix возглавила рейтинг европейских издателей игр по объему доходов в августе 2017 года". Retrieved 2017-10-22.
  20. ^ "App Annie's Top 52 Publishers of 2018 | App Annie Blog". App Annie Content. Retrieved 2019-07-12.
  21. ^ "По итогам 2018 года Playrix вошла в десятку самых зарабатывающих мобильных компаний мира". (in Russian). Retrieved 2019-07-12.
  22. ^ "Township for Windows Phone".
  23. ^ "Fishdom". Retrieved 2019-07-12.
  24. ^ Playrix анонсировала новую три-в-ряд - Gardenscapes
  25. ^ App Store Best of 2016
  26. ^ Chapple, Craig; Editor, Senior. "First ever Mobile Games Awards winners revealed". Retrieved 2019-07-12.CS1 maint: extra text: authors list (link)
  27. ^ "Playrix false advertising breaks Google Developer Policies. What can be done about it? - Google Play Help".
  28. ^ "Why Mobile Games Use Fake Ads? One more point". StoreMaven.

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