Jordan Terrell Carter (born September 13, 1995 or 1996a), known professionally as Playboi Carti, is an American rapper from Atlanta, Georgia. An influential figure among his generation, he has contributed to the progression of trap music and its rage subgenre.[7] He first signed with local underground record label Awful Records in 2014, and later signed with ASAP Mob's record label AWGE, in a joint venture with Interscope Records two years later.[8] Carter gained mainstream attention following the release of his eponymous debut mixtape (2017), which peaked at number 12 on the U.S. Billboard 200 and spawned the Billboard Hot 100-charting singles "Magnolia" and "Wokeuplikethis".
Playboi Carti | |
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Background information | |
Birth name | Jordan Terrell Carter |
Also known as |
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Born | September 13, 1995 or 1996a Atlanta, Georgia, U.S. |
Genres | |
Occupations |
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Discography | Playboi Carti discography |
Years active | 2011–present[4] |
Labels |
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Member of | |
Partners |
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Children | 2 |
Website | playboicarti |
Carter's debut studio album, Die Lit (2018) saw further critical and commercial success, peaking at number three on the Billboard 200. Following a two-year hiatus, his second studio album, Whole Lotta Red (2020) debuted atop the chart and was met with critical acclaim; it was listed as among the greatest albums of that year by Rolling Stone and The Washington Post, with Rolling Stone ranking it on their list of the "200 Greatest Hip-Hop Albums of All Time".[9][10][11][12] Whole Lotta Red marked a significant milestone in Carter's career as it became his first album to reach the top of the charts in the United States, securing the coveted number-one spot on the Billboard 200.[13] He guest performed on ¥$'s 2024 single, "Carnival", which became his first song to peak atop the Billboard Hot 100. Carter is scheduled to release his third studio album, I Am Music, later in 2024.
Aside from his recording career, Carter founded the record label and rap collective Opium in 2019, through which he has signed aesthetically-similar fellow Atlanta-based rappers Ken Carson and Destroy Lonely, as well as the trap duo Homixide Gang.[14]
Early life
Jordan Terrell Carter was born in Atlanta, Georgia, on September 13; sources are divided between the birth years of 1995 and 1996.[4] [15] He grew up in the nearby suburb Riverdale.[16] In a 2016 interview with Complex, he stated, "My ma couldn't tell me shit. Nobody could tell me shit."[17] This type of lifestyle influenced Carter to get into trouble as a youth and sway away from the idea of pursuing a higher level of education after high school. He attended North Springs Charter High School in Sandy Springs.[18]
Before rap, Carter wanted to become an NBA star to try and make something of himself. In an interview with The Fader, he said, "I was a young and didn't go to practice. That was the time I was really ducking school and it was all hoop and no rap. I would smoke before practice, get on the court and drop 30."[19] He stopped playing basketball after a disagreement with his coach. He then dedicated his time to music.[20]
Carter skipped high school classes regularly to work on his music or go to his job at H&M, which led to Carter barely graduating high school. In an interview with The Fader, he said, "I was in class with freshmen finishing work, and if I finished the nine assignments before this time I could graduate."[20] He was so close to not graduating that no one showed up to his graduation, because they didn't know it was actually going to take place.[20]
Carter developed a unique fashion sense from an early age, shopping in thrift stores. He told Vogue that he was teased for being an early adopter of new styles, such as colored skinny jeans.[21]
Career
2011–2016: Career beginnings
Playboi Carti began his musical career under the moniker Sir Cartier in 2011, initially uploading his early tracks on SoundCloud.[22] By 2013, he rebranded himself as Playboi Carti and expanded his reach by sharing his music on platforms like Newgrounds.[23] In 2014, after meeting producer Ethereal, Carti joined the underground Atlanta collective Awful Records, a pivotal moment in his career.[24] Carti credits Ethereal with helping him discover and develop his distinctive sound.[25]
As Carti committed to pursuing music full-time, he made the significant decision to relocate to New York City, where he temporarily stayed with a drug dealer he knew.[26][27] During this time, he frequently encountered members of the influential ASAP Mob, eventually meeting ASAP Bari, who introduced him to ASAP Rocky.[27] This connection was instrumental in Carti's career, leading him to accompany Rocky on a trip to Texas, marking the beginning of his rise in the music industry.[26][28]
In 2015, Carti began attracting widespread attention with the release of his singles "Broke Boi" and "Fetti," featuring Dash and Maxo Kream. These tracks, shared on SoundCloud, quickly gained traction within the underground scene.[29] Concurrently, Carti was actively collaborating with artists in Atlanta's burgeoning underground rap scene, including UnoTheActivist, Thouxanbanfauni, Yung Bans, Lil Yachty, as well as producers MexikoDro and Icytwat.[30] His growing influence led to tours with ASAP Ferg and Lil Uzi Vert, ultimately resulting in a record deal with Interscope Records.[28] In 2016, he officially signed to ASAP Mob's AWGE imprint, aligning himself with one of the most influential collectives in hip-hop.[31][32]
2017–2020: Playboi Carti, Die Lit, and Whole Lotta Red
Playboi Carti released his self-titled debut mixtape in April 2017, which garnered significant attention from major music publications such as XXL,[33] Pitchfork,[34] Spin,[35] HotNewHipHop,[36] and PopMatters.[37][38] The mixtape debuted at number 12 on the Billboard 200 and produced two successful singles: "Magnolia," which peaked at number 29 on the Billboard Hot 100, and "Wokeuplikethis" featuring Lil Uzi Vert, which reached number 76.[39] To promote the mixtape, Carti embarked on a tour alongside Gucci Mane and Dreezy.[40] In June 2017, he was named one of XXL's "2017 Freshman Class," a list that also included rappers such as XXXTentacion, A Boogie wit da Hoodie, and Ugly God.[41] During this period, Carti was featured on ASAP Mob's single "Raf" from their album Cozy Tapes Vol. 2: Too Cozy and on Lana Del Rey's single "Summer Bummer" from her album Lust for Life.[42][43]
In May 2018, Carti released his debut studio album, Die Lit, which debuted at number 3 on the U.S. Billboard 200, earning 61,000 album-equivalent units, including 5,000 pure album sales, in its first week.[44] Later that year, in August 2018, Carti announced his second studio album, Whole Lotta Red, which would be released two years later.[45] Work on Whole Lotta Red began in late 2018.[46] During the next two years, numerous tracks, including the fan-favorite "Pissy Pamper" were leaked online, amassing tens of millions of streams.[47] Despite the leaks, Carti did not release any new original music during this period, though he was featured on several singles, including "Baguettes in the Face" with Nav and A Boogie wit da Hoodie from DJ Mustard's album, and "Earfquake" by Tyler, the Creator.[48][49]
In April 2020, Carti broke his musical silence by releasing the single "@ Meh," which peaked at number 35 on the Billboard Hot 100.[50] The following month, he was featured on Drake's single "Pain 1993," which debuted at number 7 on the Billboard Hot 100, marking Carti's first entry into the chart's top ten.[51] In November 2020, Carti announced that Whole Lotta Red was complete and had been submitted to his label.[52] He was also featured on Lil Yachty's deluxe album Lil Boat 3.5 on the track "Flex Up," alongside Future.[53] On December 21, 2020, Carti confirmed that Whole Lotta Red would be released on Christmas Day.[54] True to his word, the 24-track album was released on December 25, 2020, debuting at number 1 on the U.S. Billboard 200, becoming Carti's first chart-topping album.[55][56][57]
2021–present: I Am Music
In June 2021, Carti was featured on rapper/producer Pi'erre Bourne's song "Switching Lanes" from his The Life Of Pi'erre 5 album and on rapper Lil 1 Dte's single, "Homixide" from his self-titled mixtape.[58][59] In August 2021, Playboi Carti was featured on the song "Unlock It" by ABRA[60] and on the songs "Off the Grid", "Junya", and "Junya, Pt. 2" on Kanye West's tenth studio album Donda (2021). On December 25, 2022, Carti came back to Twitter after over a year, making tweets, like "Hello Twitter",[61] and "love all my supporters it's time",[62] possibly hinting at another Christmas Day release alike to his second studio album, Whole Lotta Red in 2020. On March 3, 2023, Carti started day one of Rolling Loud California. During the set he performed an unreleased track "Rockstar", which is expected to be on his upcoming album. On May 28, 2023, Carti came back to Instagram since his December 2022 arrest posting a screenshot of him and The Weeknd FaceTiming on his Instagram story. Three days later on May 31, 2023, The Weeknd took to social media teasing the collaboration track "Popular" with Carti and Madonna, and announced that it would be released on June 2, 2023 as a single for his cancelled soundtrack album The Idol Vol. 1, for his television series The Idol. On June 12, 2023, Carti posted a photo of YoungBoy Never Broke Again wearing Opium's signature upside-down cross chain in an Instagram story.[63][64] Later, an Instagram post from Jewelry Unlimited announced that both of them are working on a collab album titled 004KT.[65][66] On June 12, F1lthy, who is a frequent producer for Opium, tweeted "004KT", further stoking rumors of a collab album.[67]
On July 7, 2023, Carti performed a new song "Pop Out" at Wireless Festival which is expected to be on his upcoming album Music. On July 12, 2023, Carti confirmed on his Instagram story that he will be touring with his label artists Ken Carson, Destroy Lonely, and Homixide Gang, which would be later postponed till 2024.[68][69] On July 28, 2023, Carti was featured on Travis Scott's long-awaited fourth studio album Utopia, on the 8th track "Fein".[70] The following day, Carti posted on his Instagram story rapping his verse of the song, and talked about his upcoming long-awaited third studio album, stating "New shit on the way, believe that." On December 7, 2023, Carti posted "I am music" to his Instagram story. This was followed by another story which showed a tweet from Pharrell Williams in response to Carti's original post, with Williams writing only the word "Prepare".[71][72] That same day, DJ Akademiks shared that Carti is scheduled to release his album in January 2024, saying that it "will be the greatest thing you ever heard".[73] Carti confirmed the 2024 release date on December 8, posting an Instagram story stating "2024", accompanied with a snippet of a presumed track that featured the tag of DJ Swamp Izzo, an Atlanta DJ who notably worked extensively with Young Thug.[74]
Later the same day, Carti released "Different Day" exclusively on his secondary Instagram account.[75][76] On December 14, Carti released the track "2024" on his YouTube channel, with it again hinting at a 2024 release date. The track was produced by Kanye West, Ojivolta and Earl on the Beat.[77] On December 19, Carti released "H00dByAir" on Instagram - a track that confirmed that he has a daughter, Yves.[78] On January 1, Carti would post a video of experimental musician, Blackhaine on his Instagram story (as he did with previous tracks) stating that Carti would be releasing a song that day.[79] Later the same day, Carti released "Backr00ms", a track featuring Travis Scott, exclusively on his YouTube channel.[80] On January 8, 2024, Carti postponed his planned Antagonist Tour, which was scheduled to begin the following week.[81][82] On February 4, 2024, Carti appeared as a surprise guest during Travis Scott's performance at the 66th Annual Grammy Awards.[83] On February 10, 2024, Carti was featured twice, on Kanye West's and Ty Dolla Sign's collaborative studio album, Vultures 1 (2024), on the songs "Carnival" and "Fuk Sumn", the former of which became his first Hot 100 chart-topper.[84][85] On March 22, 2024, Carti was featured on Future's and Metro Boomin's collaborative studio album We Don't Trust You (2024), on the song "Type Shit".[86][87] On March 27, 2024, Carti was featured on Camila Cabello's single, "I Luv It".[88][89]
On September 13, 2024, Carti released "All Red", marking his first solo streaming release since 2020.[90] The rapper also teased the release date of an upcoming album, releasing various merch bundles on his online store.[91]
Fashion and modeling
Carter's fashion style is one of the main features of his public image. He has called himself a "thrift store kid" and often prefers vintage garments.[21] GQ has defined Carter as the "leader of a youth style", and said that he represents a stylistic midpoint between the "fashion gloss of ASAP Mob, the punk-rock attitude of Lil Uzi Vert, and the playful camp of Lil Yachty."[92]
Carter's favorite designer label is Balmain and his favorite designer is Raf Simons, whom he met at a 2017 fashion show in New York City.[93] Carter is featured on the song "Raf" by ASAP Mob, which was dedicated to Raf Simons. The music video for the song included Carter, ASAP Rocky, and Quavo wearing rare Raf Simons-designed clothing.[94] In 2017, Carter told Vogue that he considers Kanye West and ASAP Rocky his fashion inspirations.[95]
Carter has modeled numerous times, including Louis Vuitton at Paris Fashion Week,[96] Kanye West's Yeezy Season 5,[97][98] VFiles,[99][100] and Drake's OVO Lookbook alongside Ian Connor and John Ross.[101]
Artistry
Influences and musical style
Carter has cited influences from a variety of artists, including ASAP Rocky, Kanye West, Jay-Z, MF Doom, Slayer, the Sex Pistols, and Kiss.[102][103] He embodies a "rock star" persona and is known for his playful, hard-hitting, and melodic style.[16] Almost all of Carter's raps are freestyled, which was directly inspired by Lil Wayne.[104] Carter's approach to music emphasizes atmosphere over traditional lyricism, with critics noting that his rapping is often "spare and repetitive," focusing more on flow and catchy phrases.[105] Briana Younger at Pitchfork said that "Carti's music is less about lyricism and more about atmosphere", going on to say that "whatever Carti lacks in substance he makes up in sheer audacity."[106]
Carter's music primarily falls under the "mumble rap" genre, characterized by a focus on catchy hooks and infectious beats.[107][108] His early work showcased a carefree and youthful vibe, often steering clear of serious themes. However, as his artistry evolved, he began to incorporate more experimental sounds, particularly in his later projects. Songs like "Earfquake" and "Pissy Pamper" reflect his exploration of various vocal techniques, including his distinct "baby voice," which features high pitches and frantic cadences. This vocal style contributes to the playful yet edgy atmosphere of his music.[109]
In 2020, Carter released Whole Lotta Red, which further showcased his experimentation with sound, featuring inspirations of punk and metal into his hip-hop roots.[110] This album marked a significant shift in his artistic direction, allowing him to delve into more intense themes while maintaining his signature melodic style.[111] Carter's inspiration from metal music has also been displayed in imagery, as a leaked album cover that was considered during the making of I Am Music was an obvious homage to the album Eaten Back to Life by the death metal band Cannibal Corpse.[112]
Voice
Carter is recognized for his unique vocal delivery, often described as a "baby voice" technique that captures attention with its high-pitched, unclear pronunciations.[113] He has used this technique on popular songs such as "Almeda" with Solange, "Earfquake" with Tyler, the Creator, and "Pissy Pamper" with Young Nudy and Pi'erre Bourne.[109] After the release of Whole Lotta Red, he has also experimented with various metal-inspired vocalizations, such as his coarse “deep voice” first being displayed on the song "Mr. Miyagi" with Kanye West and Future, later being displayed on other songs like Travis Scott's "Fein", the collaborative single "Type Shit" with Future, Metro Boomin, and Scott, and Camila Cabello's "I Luv It"; but it is more common on many unreleased, non-album songs.[114]
The New York Times noted that Carter's style seems to emphasize performance and persona over conventional rapping skills, allowing him to create a captivating experience for listeners.[115] His aesthetic choices often incorporate Satanic imagery and vampire influences, adding a layer of intrigue to his artistry.[116]
Personal life
In 2017, he briefly dated American model Blac Chyna.[117] In 2018, Carter was romantically involved with Rubi Rose, a model and rapper who rose to fame after appearing in the music video for "Bad and Boujee" by Migos.[118][119] He allegedly fired a gun in the air after Rose hid his phones from him before he was due to board a flight. Carter argues his intention was not to shoot Rose.[120] They broke up after Carter cheated on her with Blac Chyna.[121]
Later in 2018, Carter began dating Australian rapper Iggy Azalea, whom he met while he was overseas on tour. In December 2018, they moved in together in the Buckhead neighborhood of Atlanta.[122][20] They split in December 2019.[5][6] In 2020, Azalea gave birth to Carter's son.[123] In December 2020, Azalea revealed Carter had cheated on her and missed her son's birth. Carter refused to sign their son's birth certificate.[124]
Carter has two children: a son named Onyx and a daughter named Yves.[78]
As of June 2019, Carter is living and working in and around the Atlanta area after relocating from Los Angeles.[125]
Legal issues
In 2017, Carter was arrested for domestic battery.[127]
Carter punched a driver in Gretna, Scotland during his concert tour in February 2018.[128] He was fined £800 after a trial.[129]
In April 2020, Carter was arrested on gun and drug-related charges in Clayton County, Georgia. After Carter was stopped by police for having an expired tag on his Lamborghini, authorities found 12 bags of marijuana, three guns, Xanax, codeine and oxycodone.[130] After an altercation between Carter and the police, he and another man named Jaylon Tucker, were arrested and taken to Clayton County jail.[131][132] Carter was charged for expired tags, possession of marijuana and improperly passing an emergency vehicle.[133] The following morning Carter was released on bond.[134]
On September 21, 2022, Carter was arrested for reckless driving. Footage of the incident was released on January 9, 2024.[135][136]
It was reported on February 14, 2023, that Carter was arrested on December 29, 2022, on a felony assault charge after allegedly choking his girlfriend, who was 14 weeks pregnant. Carter was released on bond a day after his arrest.[137]
Opium
Opium is an American record label and rap collective that was founded in 2019 by Playboi Carti.[138] The label, which is based in Atlanta, Georgia, currently holds four acts all of whom are natives to the city; rappers Ken Carson and Destroy Lonely, and the duo Homixide Gang. The label is also affiliated with a variety of producers including KP Beatz, F1lthy, and Art Dealer, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red.[139]
Opium artists usually feature a dark rap sound and aesthetic that is built upon the Atlanta rage rap scene and is influenced by the 70s and 80s punk rock era. The niche style of its artists strays away from mainstream trap rappers and has garnered its own cultlike fanbase.[140]
Discography
Studio albums
- Die Lit (2018)
- Whole Lotta Red (2020)
- I Am Music (2024)
Tours
Headlining
- Left Right Tour[141] (with Lil Uzi Vert) (2016)
- Playboi Carti Tour (2017)
- Die Lit Tour (2018)
- Neon Tour (2018)
- King Vamp Tour (2021)
Supporting
- ASAP Rocky – Injured Generation Tour (2019)
- Wiz Khalifa – Decent Exposure Summer Tour (2019)
Awards and nominations
BET Hip Hop Awards
Year | Nominee / work | Award | Result |
---|---|---|---|
2017 | Himself | Best New Hip-Hop Artist[142][143] | Nominated |
Playboi Carti | Best Mixtape[142][143] | Nominated |
MTV Video Music Awards
Year | Nominee / work | Award | Result |
---|---|---|---|
2024 | "Fein" (with Travis Scott) | Best Hip Hop[144] | Nominated |
Grammy Awards
Year | Nominee / work | Award | Result |
---|---|---|---|
2022 | Donda (Kanye West, as featured artist and songwriter) | Album of the Year[145] | Nominated |
iHeartRadio Music Awards
Year | Nominee / work | Award | Result |
---|---|---|---|
2018 | Himself | Best New Hip-Hop Artist[146] | Nominated |
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Notes
- ^a Reliable sources report 1995 or 1996 as the birth year.