Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper. Initially signed to local underground label Awful Records, Carter later signed with ASAP Mob's label AWGE under Interscope Records.[8] After gaining a cult following early in his career, Carter garnered mainstream attention in early 2017.

Playboi Carti
Carter performing in 2023
Carter performing in 2023
Background information
Birth nameJordan Terrell Carter
Also known as
  • Sir Cartier
  • Cash Carti
  • Yung Carti
  • King Vamp
  • Carti
Born (1996-09-13) September 13, 1996 (age 27)
Atlanta, Georgia, U.S.
  • Rapper
  • singer
  • songwriter
  • record producer
Years active2011–present[7]
Member of
    • Iggy Azalea (2018–2020)
    • Brandi Marion (2020–present)

Carter's debut eponymous mixtape was released in April 2017, and included the Billboard Hot 100 charting singles "Magnolia" and "Wokeuplikethis". His debut studio album Die Lit (2018) peaked at number 3 on the US Billboard 200.[9][10] Following a two-year hiatus, Carter's highly anticipated second album, Whole Lotta Red (2020), debuted at number one on the Billboard 200 and became his first chart-topping release.

Aside from his solo career, Carter established his Opium record label in 2019, which has since signed artists Ken Carson, Destroy Lonely, and Homixide Gang.[11]

Early life

Jordan Terrell Carter was born in Atlanta, Georgia,[12] on September 13, 1996,[13][14] and grew up in the nearby suburb Riverdale.[15] In a 2016 interview with Complex, he stated, "My ma couldn't tell me shit. Nobody could tell me shit."[16] This type of lifestyle influenced Carter to get into trouble as a youth and sway away from the idea of pursuing a higher level of education after high school. He attended North Springs Charter High School in Sandy Springs.[17]

Before rap, Carter wanted to become an NBA star to try and make something of himself. In an interview with The Fader, he said, "I was a young AI and didn't go to practice. That was the time I was really ducking school and it was all hoop and no rap. I would smoke before practice, get on the court and drop 30."[18] He stopped playing basketball after a disagreement with his coach. He then dedicated his time to music.[19]

Carter skipped high school classes regularly to work on his music or go to his job at H&M, which led to Carter barely graduating high school. In an interview with The Fader, he said, "I was in class with freshmen finishing work, and if I finished the nine assignments before this time I could graduate."[19] He was so close to not graduating that no one showed up to his graduation, because they didn't know it was actually going to take place.[19]

Carter developed a unique fashion sense from an early age, shopping in thrift stores. He told Vogue that he was teased for being an early adopter of new styles, such as colored skinny jeans.[20]


Playboi Carti performing in 2016

2011–2016: Beginnings

Carti began rapping at an early age under the name Sir Cartier in 2011. He changed it to Playboi Carti in 2013. He began uploading songs on SoundCloud in 2011.[2] In 2014, after meeting producer Ethereal, he joined Awful Records.[21] Carti credits Ethereal with helping him find his sound.[22] Once Carti chose to pursue music full-time, he made the decision to move to New York City with some family.[16]

While in New York City, Carti stayed at his drug dealer's house,[23] and members of ASAP Mob frequented the house. Carti ran into ASAP Bari, who introduced him to ASAP Rocky.[23] Carti decided to go to Texas with ASAP Rocky.[16][7] He began to attract attention in 2015 with his singles "Broke Boi" and "Fetti" featuring Dash and Maxo Kream, both of which were published to SoundCloud.[24]

Around this time, Carti frequently collaborated with artists in Atlanta's underground rap scene, including UnoTheActivist, Thouxanbanfauni,[25] Yung Bans, Lil Yachty, Ethereal, and producers MexikoDro, and Icytwat. He began to tour with ASAP Ferg and Lil Uzi Vert, and he signed a deal with Interscope Records.[7]

In 2016, he was featured on the ASAP Mob's single "Telephone Calls" from their album Cozy Tapes Vol. 1: Friends.[26] The same year, Carti signed to the ASAP Mob's AWGE imprint.[citation needed]

2017–2018: Playboi Carti and Die Lit

Carti released his eponymous debut mixtape in April 2017.[27] The release gained attention from various music publications, including XXL,[9] Pitchfork,[28] Spin,[10] HotNewHipHop,[29] and PopMatters,[30] and reached No. 12 on the Billboard 200.[31] The mixtape spawned two successful singles: "Magnolia", which reached number 29 on the Billboard Hot 100,[31] and "Wokeuplikethis" featuring Lil Uzi Vert, which reached number 76.[31]

Accompanying the mixtape's release, Carti embarked on a tour with Gucci Mane and Dreezy.[32] In June 2017, Playboi Carti was named as one of the ten of XXL's "2017 Freshman Class", along side with rappers like XXXTentacion, A Boogie wit da Hoodie and Ugly God.[33] Around this time, he was featured on ASAP Mob's single "Raf" from their album Cozy Tapes Vol. 2: Too Cozy and Lana Del Rey's single "Summer Bummer" from her album Lust for Life.

In May 2018, Carti released his debut full-length studio album Die Lit, debuting at number three on the US Billboard 200 chart, earning 61,000 album-equivalent units (including 5,000 copies as pure album sales) in its first week.[34]

Months later, in August 2018, Carti announced his second studio album Whole Lotta Red, which would be released 2 years later.[citation needed]

2019–2020: Whole Lotta Red

Carti began work on his second album Whole Lotta Red late in 2018.[35][36] Over the next two years, many of Carti's songs including "Pissy Pamper" were leaked onto the internet and accumulated tens of millions of streams. He did not release any original music, instead being featured on numerous singles, including "Baguettes in the Face" featuring NAV and A Boogie wit da Hoodie from DJ Mustard's album and "Earfquake" by Tyler, the Creator. In April 2020, Carti released his first new music since 2018 with the song "@ Meh", which peaked at number 35 on the Billboard Hot 100.

The following month, he was featured on the single "Pain 1993" by Drake, which debuted at number 7 on the Billboard Hot 100 and became Carti's first top-ten on the chart. In November 2020, Carti announced that Whole Lotta Red was complete and had been submitted to his label. On Thanksgiving Day, 2020, Carti was featured on Lil Yachty's deluxe album Lil Boat 3.5 on the song "Flex Up" with Future. The following month, hip-hop commentator DJ Akademiks announced that Whole Lotta Red was scheduled for a Christmas Day release. Carter confirmed the Christmas release date on December 21, 2020. On December 25, 2020, Carti released the 24-track long album Whole Lotta Red.[37][38] It debuted at number one on the US Billboard 200, becoming Carti's first chart-topping release.

2021–present: Upcoming album

In June 2021, Carti was featured on rapper/producer Pi'erre Bourne's song "Switching Lanes" from his The Life Of Pi'erre 5 album and on rapper Lil 1 Dte's single, "Homixide" from his self-titled mixtape.[citation needed]

In August 2021, Playboi Carti was featured on the song "Unlock It" by ABRA and on the songs "Off the Grid", "Junya", and "Junya, Pt. 2" on Kanye West's album Donda.

On December 25, 2022, Carti came back to Twitter after over a year, making tweets, like "Hello Twitter",[39] and "love all my supporters it's time",[40] possibly hinting at another Christmas Day release alike to his second studio album, Whole Lotta Red in 2020.

Playboi Carti performing in 2021

On March 3, 2023, Carti started day one of Rolling Loud California. During the set he performed an unreleased track "Rockstar", which is expected to be on his upcoming album.

On May 28, 2023, Carti came back to Instagram since his December 2022 arrest posting a screenshot of him and The Weeknd FaceTiming on his Instagram story.

Three days later on May 31, 2023, The Weeknd took to social media teasing the collaboration track "Popular" with Carti and Madonna, and announced that it would be released on June 2, 2023 as a single for his cancelled soundtrack album The Idol Vol. 1, for his television series The Idol.

On June 12, 2023, Carti posted on his Instagram story a picture of YoungBoy Never Broke Again wearing an upside-down cross chain, which has become an Opium signature,[41] later an Instagram post from Jewelry Unlimited announced that both of them are working on a collab album titled 004KT.[42] On June 12, F1lthy, who is a frequent producer for Opium, tweeted "004KT",[43] further stoking rumors of a collab album.

On July 7, 2023, Carti performed a new song "Pop Out" at Wireless Festival which is expected to be on his upcoming album Music.

On July 12, 2023, Carti confirmed on his Instagram story that he will be touring with his label artists Ken Carson, Destroy Lonely, and Homixide Gang, which would be later postponed till 2024.[44][45]

On July 28, 2023, Carti was featured on Travis Scott's long-awaited fourth studio album Utopia, on the 8th track "Fe!n".[46] The following day, Carti posted on his Instagram story rapping his verse of the song, and talked about his upcoming long-awaited third studio album, stating "New shit on the way, believe that."

Fashion and modeling

Carter's fashion style is one of the main features of his public image. He has called himself a "thrift store kid" and often prefers vintage garments.[20] GQ has defined Carter as the "leader of a youth style", and said that he represents a stylistic midpoint between the "fashion gloss of ASAP Mob, the punk-rock attitude of Lil Uzi Vert, and the playful camp of Lil Yachty."[47]

Carter's favorite designer label is Balmain and his favorite designer is Raf Simons, whom he met at a 2017 fashion show in New York City.[48] Carter is featured on the song "Raf" by ASAP Mob, which was dedicated to Raf Simons. The music video for the song included Carter, ASAP Rocky, and Quavo wearing rare Raf Simons-designed clothing.[49] In 2017, Carter told Vogue that he considers Kanye West and ASAP Rocky his fashion inspirations.[50]

Carter has modeled numerous times, including Louis Vuitton at Paris Fashion Week,[51] Kanye West's Yeezy Season 5,[52][53] VFiles,[54][55] and Drake's OVO Lookbook alongside Ian Connor and John Ross.[56]

Musical style

Carter has been described as a "mumble rapper",[57] and his music as "playful, hard-hitting, and very melodic."[58] Carter is noted for his "rock star" persona and lyrical focus on sex and drugs.[15] Complex called his style of rapping "spare and repetitive, more concerned with flow and catchy phrases."[59] Almost all of Carter's raps are freestyled, which was directly inspired by Lil Wayne.[60] Briana Younger at Pitchfork said that "Carti's music is less about lyricism and more about atmosphere", going on to say that "whatever Carti lacks in substance he makes up in sheer audacity."[61]

Carter is known for his "baby voice" vocal technique, characterized by his voice hitting high pitches with unclear pronunciations and frantic cadences.[62] He has used this technique on popular songs such as "Almeda" with Solange, "Earfquake" with Tyler, the Creator, and "Pissy Pamper" with Young Nudy and Pi'erre Bourne. After the release of Whole Lotta Red, he has also experimented with various metal-inspired vocalizations, such as his coarse “deep voice” first being displayed on the song "Mr. Miyagi" with Kanye West and Future, later being displayed on Travis Scott's song "Fe!n", but is more common on many unreleased, non-album songs.[63]

The New York Times said Carti's rapping made it appear as if he was "more at ease with the performance of the role than with the actual act of rapping."[64]

For aesthetics, Carter employs Satanic imagery[65] and is influenced by vampire films.[66]

He is influenced by ASAP Rocky, Kanye West, Jay-Z, MF Doom, Slayer, Sex Pistols and Kiss.[67][68]

Personal life

In 2017, he briefly dated American model Blac Chyna.[69] In 2018, Carter was romantically involved with Rubi Rose, a model and rapper who rose to fame after appearing in the music video for "Bad and Boujee" by Migos.[70][71] He allegedly shot a gun at Rose after she hid his phones before a flight.[72] They broke up after Carter cheated on her with Blac Chyna.[73]

Later in 2018, Carter began dating Australian rapper Iggy Azalea, whom he met while he was overseas on tour. In December 2018, they moved in together in the Buckhead neighborhood of Atlanta.[74][19] In 2020, Azalea gave birth to Carter's son.[75] They split in December 2019.[76][77] In December 2020, Azalea revealed Carter had cheated on her and missed her son's birth. Carter refused to sign their son's birth certificate.[78]

As of June 2019, Carter is living and working in and around the Atlanta area after relocating from Los Angeles.[79]

Carter suffers from asthma.[80]

Legal issues

Carter punched a driver in Gretna, Scotland during his concert tour in February 2018.[81] He was fined £800 after a trial.[82]

In April 2020, Carter was arrested on gun and drug-related charges in Clayton County, Georgia. After Carter was stopped by police for having an expired tag on his Lamborghini, authorities found 12 bags of marijuana, three guns, Xanax, codeine and oxycodone.[83] After an altercation between Carter and the police, he and another man named Jaylon Tucker, were arrested and taken to Clayton County jail.[84][85] Carter was charged for expired tags, possession of marijuana and improperly passing an emergency vehicle.[86] The following morning Carter was released on bond.[87]

It was reported on February 14, 2023, that Carter was arrested on December 29, 2022, on a felony assault charge after allegedly choking his girlfriend, who was 14 weeks pregnant. Carter was released on bond a day after his arrest.[88]


Parent companyUniversal Music Group
Founded2019; 4 years ago (2019)
FounderPlayboi Carti
Country of originUnited States
LocationAtlanta, Georgia

Opium[11] is an American record label and creative agency founded in 2019 by American rapper Playboi Carti. The label's current notable acts include Ken Carson and Destroy Lonely, who are both concurrently signed to Interscope Records.

Notable artists

Artists Year



under the label

Playboi Carti Founder 1 Jointly with Interscope and AWGE
Ken Carson 2019 2 Jointly with Interscope, formely with Foundation
Destroy Lonely 2021 2 Jointly with Interscope and Ingrooves
Homixide Gang 2 Jointly with Foundation


The label has officially released six studio albums and one mixtape.

Studio albums

Artist Album Details
Playboi Carti Whole Lotta Red[89]

(released with Interscope and AWGE)

  • Released: December 25, 2020
  • Chart position: #1 U.S.[90]
  • RIAA Certification: Gold
Ken Carson Project X[91]

(released with Foundation)

  • Released: July 23, 2021
  • Chart position: —
  • RIAA Certification: —
Ken Carson X[92]

(released with Interscope)

  • Released: July 8, 2022
  • Chart position: #115 U.S.[93]
  • RIAA Certification: —
Homixide Gang Homixide Lifestyle[94]

(released with Foundation)

  • Released: November 22, 2022
  • Chart position: —
  • RIAA Certification: —
Homixide Gang Snot or Not[95]

(released with Foundation)

  • Released: April 27, 2023
  • Chart position: —
  • RIAA Certification: —
Destroy Lonely If Looks Could Kill[96]

(released with Interscope)

  • Released: May 5, 2023
  • Chart position: #18 U.S.[97]
  • RIAA Certification: —
Ken Carson A Great Chaos

(scheduled with Interscope)

  • Scheduled: October 13, 2023
  • Chart position: —
  • RIAA Certification: —
Playboi Carti TBA

(scheduled with Interscope and AWGE)

  • Scheduled: 2023
  • Chart position: —
  • RIAA Certification: —


Studio albums



  • Playboi Carti Tour (2017)
  • Die Lit Tour (2018)
  • Neon Tour (2018)
  • King Vamp Tour (2021)
  • Antagonist Tour[99] (with Ken Carson, Destroy Lonely, and Homixide Gang) (2023–2024)


Awards and nominations

BET Hip Hop Awards

Year Nominee / work Award Result
2017 Himself Best New Hip-Hop Artist[100][101] Nominated
Playboi Carti Best Mixtape[102][103] Nominated

Grammy Awards

Year Nominee / work Award Result
2022 Donda (Kanye West, as featured artist and songwriter) Album of the Year[104] Nominated

iHeartRadio Music Awards

Year Nominee / work Award Result
2018 Himself Best New Hip-Hop Artist[105] Nominated


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