Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper, singer, and songwriter. He is recognized for his experimental musical style, mumbled lyrics, gothic fashion, and mysterious public persona. Born and raised in Atlanta, Carti was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope Records. After gaining a cult following early in his career, Carti gained mainstream attention in 2017.
|Birth name||Jordan Terrell Carter|
|Also known as|
|Born||September 13, 1996|
Atlanta, Georgia, U.S.
|Associated acts||ASAP Mob|
Carti's debut mixtape was released in April 2017, and included the Billboard Hot 100 charting singles "Magnolia" and "Woke Up Like This". His debut studio album Die Lit (2018) peaked at number 3 on the US Billboard 200. Following a two-year hiatus with little new music released, Carti's highly anticipated second album, Whole Lotta Red (2020), debuted at number one on the Billboard 200 and became his first chart-topping release.
Jordan Terrell Carter was born in Atlanta, Georgia, and grew up in Fairburn, Georgia. In a 2016 interview with Complex he stated, "My ma couldn't tell me shit. Nobody could tell me shit." This type of lifestyle influenced Carter to get into trouble as a youth and sway away from the idea of pursuing a higher level of education after high school. He attended North Springs Charter High School in Sandy Springs. Before rap Carter wanted to become an NBA star to try and make something of himself. In an interview with The Fader Carti said "I was a young AI and didn't go to practice. That was the time I was really ducking school and it was all hoop and no rap. I would smoke before practice, get on the court and drop 30." He stopped playing basketball after a disagreement with his coach, and then dedicated his time to music. Carter skipped high school classes regularly to work on his music or go to his job at H&M which led to Carti barely graduating high school. In an interview with The Fader he said, "I was in class with freshmen finishing work, and if I finished the nine assignments before this time I could graduate." He was so close to not graduating that no one showed up to his graduation because they didn't know he was going to graduate. Carti hated the idea of being an upcoming rapper working at H&M, so he made the decision to quit.
Carti began rapping at an early age under the name Sir Cartier in 2011 and soon after changed it to Playboi Carti in 2013. Much of his early work has been deleted from the Internet. Once Carti chose to pursue music full-time he made the decision to move to New York City with some family. Being in New York City Carti had made the decision to stay at his drug dealer's house. Members of ASAP were in and out of the house Carti stayed at. Eventually Carti ran into ASAP Bari, a founding member of ASAP who already knew about his music. ASAP Bari eventually introduced Carti to ASAP Rocky.ASAP Rocky was so influential to Carti that he decided to stay with him in Texas instead of going back to New York City. In 2015 at a show at SXSW, Carti met ASAP Rocky, who mentored Carti. He then began to attract attention in 2015 with his singles "Broke Boi" and "Fetti" featuring Da$h and Maxo Kream, both of which were published to SoundCloud. Around this time, Carti frequently collaborated with artists in Atlanta's underground rap scene, including his cousin UnoTheActivist, Thouxanbanfauni, Yung Bans, Lil Yachty, Ethereal, and producers MexikoDro, and ICYTWAT. Furthermore, he began to tour with ASAP Ferg and Lil Uzi Vert and signed a deal with Interscope Records.
2017–2018: Playboi Carti and Die Lit
Carti released his eponymous debut mixtape in April 2017. The release gained attention from various music publications, including XXL, Pitchfork, Spin, HotNewHipHop, and PopMatters, and reached No. 12 on the Billboard 200. The mixtape spawned two successful singles: "Magnolia", which reached number 29 on the Billboard Hot 100, and "Woke Up Like This" featuring Lil Uzi Vert, which reached number 76. Accompanying the mixtape's release, Carti embarked on a tour with Gucci Mane and Dreezy. On June 13, 2017, Playboi Carti was named as one of the ten of XXL's "2017 Freshman Class". Around this time, he was featured on A$AP Mob's single "Raf" from their album Cozy Tapes Vol. 2: Too Cozy and Lana Del Rey's single "Summer Bummer" from her album Lust for Life.
On May 11, 2018, Carti released his debut full-length album Die Lit, which peaked at number 3 on the US Billboard 200. Months later, in August 2018, Carti announced his second studio album Whole Lotta Red.
2019–present: Whole Lotta Red
Carti began work on his second album Whole Lotta Red late in 2018. Over the next two years, many of Carti's songs were leaked onto the internet and accumulated tens of millions of streams. He did not release any original music, instead being featured on numerous singles, including "Baguettes in the Face" featuring NAV and A Boogie wit da Hoodie from DJ Mustard's album and "Earfquake" by Tyler the Creator. In April 2020, Carti released his first new music since 2018 with the song "@ Meh", which peaked at number 35 on the Hot 100. The following month, he was featured on the single "Pain 1993" by Drake, which debuted at number 7 on the Billboard Hot 100 and became Carti's first top-ten on the chart. On November 23, 2020, Carti announced that Whole Lotta Red was complete and had been submitted to his label. On Thanksgiving Day, 2020, Carti was featured on Lil Yachty's deluxe album Lil Boat 3.5 on the song "Flex Up" with Future. The following month, hip-hop commentator DJ Akademiks announced that Whole Lotta Red is scheduled for a Christmas Day release. Carter confirmed the Christmas release date on December 21, 2020. On December 25, 2020, Carti released the 24-track long album Whole Lotta Red. It debuted at number one on the US Billboard 200, becoming Carti's first chart-topping release.
Carter's fashion style is one of the main features of his public image. GQ has defined Carter as the "leader of a youth style", and said that he represents a stylistic midpoint between the "fashion gloss of A$AP Mob, the punk-rock attitude of Uzi Vert, and the playful camp of Yachty."
Carter's favorite designer is Raf Simons and favorite designer label is Balmain. Carter met Simons at a fashion show in New York City. Carter is featured on the song "RAF" by A$AP Mob, which was dedicated to Raf Simons. The music video for the song included Carter, A$AP Rocky, and Quavo wearing rare Raf Simons-designed clothing. Carter considers Kanye West and A$AP Rocky inspirations for his fashion style.
Carter has been described as a "mumble rapper", and his music as "playful, hard-hitting, and very melodic." Complex called his style of rapping "spare and repetitive, more concerned with flow and catchy phrases." Briana Younger at Pitchfork said that "Carti’s music is less about lyricism and more about atmosphere", going on to say that "whatever Carti lacks in substance he makes up in sheer audacity." Carter's music is influenced by rappers such as Gucci Mane, Young Thug, A$AP Rocky, Lil Uzi Vert, Chief Keef, Yung Lean, and Lil Wayne.
Carter is known for his "baby voice" technique, characterized by his voice hitting high pitches with unclear pronunciations and frantic cadences. He has used this technique on popular songs such as "Almeda" with Solange, "Earfquake" with Tyler, the Creator, and "Pissy Pamper" with Young Nudy and Pi'erre Bourne.
In 2017, he briefly dated American model Blac Chyna. In 2018, Carter began dating Australian rapper Iggy Azalea. In 2020, TMZ reported that Azalea gave birth to Carter's son. Later, Azalea revealed their son's name to be Onyx Kelly.
In July 2017, Carter was arrested for domestic abuse charges after arguing with his girlfriend outside of the Los Angeles International Airport and then grabbing her by her backpack and pulling her out of the terminal. In August, it was announced that Carter would not face domestic abuse charges.
Awards and nominations
BET Hip Hop Awards
|Year||Nominee / work||Award||Result|
|2017||Playboi Carti||Best New Hip Hop Artist||Nominated|
|Playboi Carti||Best Mixtape||Nominated|
- Schwadron, Eli. "Happy Birthday, Playboi Carti!". XXL Magazine. Archived from the original on September 14, 2016.
- Shahnavaz, Nazanin (May 8, 2020). "Playboi Carti Discusses Social Media and the Afterlife". Ssense.
- "Playboi Carti's 'Die Lit' is the revival trap music needs". Acclaim Magazine. May 25, 2018.
- "Young Carti Global". The Fader. June 12, 2019.
- "A Linguist Breaks Down Playboi Carti's Baby Voice (Genius News)". Youtube. June 12, 2019.
- "Why Rap Needs Playboi Carti". Complex. December 24, 2020.
- Yeung, Neil Z. "Playboi Carti". AllMusic. Retrieved November 21, 2019.
- "BMI – Repertoire Search". repertoire.bmi.com. Retrieved November 2, 2017.
- Ivey, Justin (April 14, 2017). "Best Songs of the Week Featuring Kendrick Lamar, Playboi Carti and More". XXL. Retrieved April 22, 2017.
- Servantes, Ivan (April 14, 2017). "Stream Playboi Carti's Self-Titled Debut Mixtape". Spin. Retrieved April 22, 2017.
- "Almost Famous: Playboi Carti Talks His Come Up, First Mixtape, and Working With Lil Uzi Vert". Complex. Retrieved April 25, 2020.
- "Happy Birthday, Playboi Carti! – XXL". Xxlmag.com. Retrieved June 1, 2017.
- "Playboi Carti – Everything You Need To Know (Episode 40)". Youtube. February 23, 2017.
- "Cover Story: The Secret Life of Playboi Carti". The FADER. Retrieved April 25, 2020.
- "Playboi Carti | Before They Were Famous | Updated Biography". Youtube.
- "Playboi Carti Is the Fashion World's Latest Rapper Heartthrob". Vogue. Retrieved September 21, 2017.
- "Playboi Carti on 'Die Lit', XXL Freshman List, Meeting A$AP Rocky & More!". Youtube.
- Satenstein, Liana (April 17, 2017). "Playboi Carti Is the Fashion World's Latest Rapper Heartthrob". Vogue.
- Schwartz, Danny (October 10, 2017). "Meet Uno the Activist: Atlanta's Most Eminent SoundCloud Whisperer". hotnewhiphop. Retrieved October 18, 2018.
- Scanaro, Ross (April 14, 2017). "Almost Famous: Playboi Carti Talks His Come Up, First Mixtape, and Working With Lil Uzi Vert". Complex. Retrieved April 22, 2017.
- Craighead, Olivia. "Listen to Playboi Carti's Self-Titled Debut Mixtape". The Fader. Retrieved April 22, 2017.
- Younger, Briana (April 22, 2017). "Playboi Carti – Playboi Carti". Pitchfork. Retrieved April 22, 2017.
- Goddard, Kevin. "First Week Sales For Playboi Carti's Self-Titled Debut Project". HotNewHipHop. Retrieved April 22, 2017.
- Duricy, Bryan (April 19, 2017). "Playboi Carti – Playboi Carti". PopMatters. Retrieved April 22, 2017.
- "Playboi Carti Chart History". Billboard. Retrieved December 6, 2017.
- Sacher, Andrew (April 18, 2017). "Playboi Carti mixtape out now ++ catch him in NYC after Gucci Mane tour". BrooklynVegan. Retrieved April 22, 2017.
- "XXL Freshman 2017 Cover Revealed". XXL. June 13, 2017. Retrieved June 17, 2017.
- Callas, Brad (August 29, 2019). "Everything We Know About Playboi Carti's New Album 'Whole Lotta Red'". Complex. Retrieved August 29, 2019.
- Darville, Jordan (October 15, 2019). "Is Playboi Carti about to drop Whole Lotta Red?". The Fader. Retrieved November 4, 2019.
- "Listen to Playboi Carti's new album 'Whole Lotta Red'". Pitchfork. December 25, 2020. Retrieved December 25, 2020.
- Carti, Playboi (December 25, 2020). "kING VAMP L0v3 U ! mERRY VAmPMAS . w3 Did it ". Retrieved December 25, 2020 – via Twitter.
- Martin, Jake Woolf,Matt (May 11, 2017). "Playboi Carti Is Here to Own Your Summer Playlist". GQ. Retrieved August 22, 2017.
- "A$AP Rocky Pulled Up to Raf Simons's First Show in New York Looking Like a Rock Star". Vogue.com. Retrieved August 22, 2017.
- "A$AP Rocky, Playboi Carti & Quavo Stunt in Raf Simons for "RAF"". Highsnobiety.com. August 22, 2017. Retrieved August 22, 2017.
- "Playboi Carti Is the Fashion World's Latest Rapper Heartthrob". Vogue.com. Retrieved August 22, 2017.
- "Playboi Carti, Steve Lacy, and More Musicians Who Walked Virgil Abloh's First Louis Vuitton Show". Vogue.
- "Playboi Carti Models For Newest Yeezy Collection This Past Week". FashHop.com. February 16, 2017. Archived from the original on August 23, 2017. Retrieved August 22, 2017.
- "Yeezy News, Collections, Fashion Shows, Fashion Week Reviews, and More – Vogue". Vogue.com. Retrieved August 22, 2017.
- "Playboi Carti Photos Photos: VFILES – Runway – September 2016 – New York Fashion Week". Zimbio.com. Retrieved August 22, 2017.
- "On the Runway and Backstage at VFILES Spring 2016". Galoremag.com. September 8, 2016. Retrieved August 22, 2017.
- "OVO's Newest Lookbook Is Ultra-Clean And Features Playboi Carti". Thefader.com. Retrieved August 22, 2017.
- "Playboi Carti's "Playboi Carti" (Review)". HotNewHipHop. Retrieved August 22, 2017.
- Howard, Jackson. "Meet Playboi Carti, the Next Atlanta Rap Prodigy Taking Fashion By Storm". W Magazine. Retrieved August 22, 2017.
- "Almost Famous: Playboi Carti Talks His Come Up, First Mixtape, and Working With Lil Uzi Vert". Complex.com. Retrieved August 22, 2017.
- "Playboi Carti: Playboi Carti Album Review | Pitchfork". Pitchfork.com. Retrieved August 22, 2017.
- Gaffney, Greg (May 10, 2019). "The History of Playboi Carti's Baby Voice". Complex. Retrieved May 25, 2019.
- Caramanica, Jon (February 28, 2016). "Lil Yachty, Lil Uzi Vert and Playboi Carti, Oddball Rap's Children, at Play". The New York Times. ISSN 0362-4331. Retrieved August 22, 2017.
- "Playboi Carti Says Alleged Romance With 'Homie' Blac Chyna Was Just a 'Good Week'". Complex.
- "Iggy Azalea's Relationship With Playboi Carti Is Official Official". Complex.
- "Playboi Carti Iggy Azalea Baby Boy". XXL Magazine.
- "Iggy Azalea confirms her baby boy's striking name as he makes Instagram debut". Metro.co.uk. July 15, 2020. Retrieved January 10, 2021.
- "Cover Story: The Secret Life of Playboi Carti". Thefader.com.
- Darville, Jordan (August 7, 2018). "Playboi Carti reveals he has the "worst kind of asthma"". The Fader. Retrieved July 30, 2019.
- "Rapper Playboi Carti Arrested at LAX for Domestic Battery of Girlfriend". Tmz.com. Retrieved August 22, 2017.
- "Playboi Carti Will Not Face Domestic Battery Charges: Report". Spin.com. August 6, 2017. Retrieved August 22, 2017.
- Bloom, Madison (January 19, 2019). "Playboi Carti Found Guilty of Punching Bus Driver in the UK: Report". Pitchfork.
- "US rapper punched driver at service station". BBC News. January 17, 2019. Retrieved February 24, 2020.
- Abusaid, Shaddi. "Rapper Playboi Carti arrested on drug, traffic charges in Clayton County". Ajc.com. Retrieved January 10, 2021.
- "Playboi Carti Released From Jail Following Arrest In Georgia". Vibe.com. April 3, 2020.
- Li, Nicolaus (December 16, 2020). "Playboi Carti's 'Whole Lotta Red' Is Expected To Drop on Christmas". hypebeast.
- Bennett, Jessica (September 14, 2017). "2017 BET Hip Hop Awards Nominees: Kendrick Lamar, Cardi B & More". EBONY. Retrieved February 24, 2020.
- "Hip Hop Awards 2017 | Nominees". BET.com. Retrieved February 24, 2020.