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Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing.

It may refer to:

  • Pinkwashing (breast cancer) – the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities
  • Pinkwashing (LGBT) – the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative