Petar Dyaksov

Petar Dyaksov is a Bulgarian entrepreneur and a digital marketing specialist.[1] He is a founder and manager of the digital marketing agency Tendrik. Also, he is the founder and co-founder of different online businesses like, and[2]

Petar Dyaksov
Dyaksov 2017.jpg
Born (1989-10-01) 1 October 1989 (age 32)
Plovdiv, Bulgaria
EducationUniversity of Essex
Aston University
OccupationBusinessman, entrepreneur
Years active2011–present
Known forVenera Cosmetics
Tendrik Ltd
JCI Bulgaria


Born in Plovdiv, Petar Dyaksov graduated his BA in "Business Management" at the University of Essex and later on acquired a Master's Degree in "International Business" at Aston University in England.[3]

In 2013, he returned to Plovdiv and joined the international non-governmental youth organization for Bulgaria – JCI (Junior Chamber International). The organization's aim is to unify young people between the ages of 18 and 40, all voluntarily! Also, the JCI organization helps organizing social activities, social initiatives, and events in Plovdiv.

In the period of 2014–2015 he was the president of the local section JCI Plovdiv and in 2017 he became president of the national organization JCI Bulgaria.[4] He participated in the realization and organization of various projects, among them are "Ten Outstanding Young Persons" in Bulgaria TOYP, "First Steps in Business", "Book Box" and others.

Business projectsEdit


In 2011 he launches the online store for branded perfumes – by the brand of Venera Cosmetics. In 2016 the management was taken over by Venera Commerce Ltd., whose’ manager is Petar Dyaksov.


TypeJoint-stock company
Industrydigital and web agency
HeadquartersPlovdiv, Bulgaria
Key people
Petar Dyaksov (CEO)

In 2015 Dyaksov founded the digital and web agency Tendrik (Tendrik Ltd).[5] Tendrik is an IT company offering the development of websites, online shops, design, branding, and digital marketing strategies for different types of businesses.[6] In 2019 the company merged with the digital agency SEOMAX.[7][8]

Tendrik (Tendrik Ltd.) is an IT company that offers different kinds of services related to online business. Its main activities:

  • Creating an online store;
  • Creating a corporate website;
  • Extensions for an online store;
  • Web design;
  • Digital marketing strategy;
  • SEO optimization;
  • Facebook advertising;
  • Google Ads;
  • Copywriting;
  • Social Network Marketing;
  • Video marketing.

There are a number of clients in the company portfolio, both small and larger. Companies from different spheres and with a different range of activities.[9]

Semando Ltd.Edit

In 2018 he becomes co-founder of the online store for branded watches (Semando Ltd.)

Trainings and seminarsEdit

Over the years Dyaksov was conducting different seminars and lectures.[10] Some of the lectures, which he was leading were "How to create an amazing online store", "10 steps of creating a successful online store", "E-commerce training", "How to be more effective and successful", "and "SEO education for non-professionals", "My first steps in business"[11] and others.[12]


Dyaksov is the co-author of the book for the world of branded perfumery – "The perfumes from A to Z" which was published in 2016 together with Hristina Dimitrova – a freelance writer in the sphere of international commerce, online marketing and copywriting.[13] In the edition can be found many details concerning the perfumery world, the history of the perfumes and technics of perfume production.[14]


  1. ^ "Петър Дяксов за новите правила на ЕК за онлайн пазаруване" (in Bulgarian). 16 November 2017.
  2. ^ "Петър Дяксов: Бъдете двигател на промяната във вашия град" (in Bulgarian). 15 February 2017.
  3. ^ "Петър Дяксов: Ние сме тези, които можем да променим България към по-добро!" (in Bulgarian). 31 March 2016.
  4. ^ "Петър Дяксов: Пловдив се прероди" (in Bulgarian). 13 January 2017.
  5. ^ "TENDRIK".
  6. ^ "Petar Dyaksov".
  7. ^ "Дигиталните агенции Seomax и Tendrik сливат бизнесите си". (in Bulgarian). Retrieved 27 April 2019.
  8. ^ "Две водещи дигитални агенции в Пловдив се обединиха". (in Bulgarian). Retrieved 27 April 2019.
  9. ^ "About us | Tendrik – Ultimate e-commerce solutions". Tendrik. Retrieved 27 April 2019.
  10. ^ "Информативен семинар на JSI България в Плевен" (in Bulgarian). 22 March 2017.
  11. ^ ""Първи стъпки в бизнеса" – безплатен семинар по предприемачество в Пловдив" (in Bulgarian). 3 December 2016.
  12. ^ "Успешният онлайн бизнес. Съвети от Петър Дяксов" (in Bulgarian). 20 November 2016.
  13. ^ "Как да изберем правилния парфюм" (in Bulgarian). 15 August 2017.
  14. ^ "Излезе първата безплатна българска книга, посветена на парфюмерийната индустрия" (in Bulgarian). 13 August 2016.

External linksEdit