Pacífico (beer)

Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer. Cerveza Pacífico is named so because the Pacífico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.

Cerveza Pacífico Clara
Advertising campaign for Pacifico Clara.jpeg
TypeBeer
ManufacturerGrupo Modelo
Country of originMexico
Introduced1899
Alcohol by volume4.5%
ColorClear

HistoryEdit

 
Cerveceria del Pacífico in Mazatlán

It was first brewed in 1900 when three Germans, Jorge Claussen, Germán Evers and Emilio Radostits opened a brewery,[1] the Cerveceria del Pacífico, in Mazatlán.[2] Its label includes a picture depicting a lifesaver encircling a ship's anchor superimposed over the port's lighthouse hill, known locally as "Cerro del Crestón."[3] In Mazatlán, the beer is available in four different size bottles: "cuartitos" (6 fl. oz), "medias" (12 fl. oz.), "ballenas" (32 fl. oz.) and "Ballenón" (1.2 L).[3]

Alcohol content: 4.5 percent. "Clara" means clear, blonde, as opposed to "oscura" (dark).

The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954, which was later acquired by the Belgian-Brazilian Anheuser-Busch InBev company.

As of 2020 the brand is owned and marketed in Australia by Lion.[4]

See alsoEdit

ReferencesEdit

  1. ^ Luis, Gomez. "Historia de la Cerveza en Mexico". Retrieved 21 November 2009.
  2. ^ "DiscoverPacifico.com". discoverpacifico.com.
  3. ^ a b "Cerveza Pacifico Clara | Grupo Modelo S.A. de C.V." BeerAdvocate.
  4. ^ "International Beer". Lion. Retrieved 18 December 2020.