Overwaitea Foods was a regional chain of supermarkets located in British Columbia, Canada.

Overwaitea Foods
Company typeSubsidiary
IndustrySupermarket
Founded1915; 109 years ago (1915)
British Columbia
DefunctMarch 22, 2018; 5 years ago (2018-03-22)
FateRemaining stores converted to Save-On-Foods
HeadquartersLangley, British Columbia, Canada
Key people
Jim Pattison
ProductsWestern Family, Western Classics, Good and Kind, Value Priced
OwnerJim Pattison Group
ParentOverwaitea Food Group
Websitewww.overwaitea.com

On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers, including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he called it "Overwaitea".[1]

In 1968, Jim Pattison purchased Overwaitea. As of January 2007, the chain operated 15 outlets throughout the province, primarily in the smaller towns of British Columbia, while a number of stores formerly operated under the Overwaitea brand have since been converted to that of its sister chain, Save-On-Foods. Their parent company, the Overwaitea Food Group, also owns Urban Fare, PriceSmart Foods and Cooper's Foods. All are owned by the Jim Pattison Group.

On March 22, 2018, the remaining two Overwaitea locations in British Columbia were closed, reopening the following day as Save-On-Foods stores.[2]

See also edit

References edit

  1. ^ "Overwaitea Home Page". About Us - Overwaitea.com.
  2. ^ "Final two Overwaitea stores in B.C. convert to Save-On-Foods". Grocery Business Magazine. March 21, 2018. Retrieved January 2, 2020.