Organizing for Action

Organizing for Action (OFA) was a nonprofit organization and community organizing project that advocated for the agenda of former U.S. President Barack Obama.[2][3] The organization was officially non-partisan,[3] but its agenda and policies were strongly allied with the Democratic Party.[4] It was the successor of Obama's 2012 re-election campaign and of Organizing for America, which itself succeeded Obama's 2008 campaign.[5]

Organizing for Action
PredecessorObama for America
Organizing for America
FormationJanuary 18, 2013; 9 years ago (2013-01-18)
HeadquartersWashington, D.C.
Chicago, IL
Region served
United States
Jim Messina
Executive Director
Katie Hogan[1]
AffiliationsBarack Obama

Founded after Obama's re-election in November 2012, the group sought to mobilize supporters in favor of Obama's legislative priorities. OFA was registered as a 501(c)(4) organization,[6] which may advocate for legislation but is prohibited from specifically supporting political candidates.[7]

In December 2018, Obama announced that the group would merge with the National Democratic Redistricting Committee, ending its independent status.[8][9]


The organization was headquartered in Chicago.[10] As a tax exempt 501(c)(4) organization, it sought to harness the energy of the president's re-election campaign for future legislative fights.[11] The group advocated on policy issues such as gun violence prevention, climate change, LGBT issues, and immigration.[7]

Organizing for Action succeeded Organizing for America, which was formed under similar circumstances, but operated under the control of the Democratic National Committee.[11] In preparation for President Obama's second term, Organizing for America was relaunched as a nonprofit group in order to mobilize support behind the president's legislative and political agenda.[5]

Questions were raised about the aims and the eligibility of Organizing for Action to continue to maintain the website and also control the @barackobama Twitter account. Use of these accounts by Organizing for America was not prevented by campaign finance laws.[12]

Jim Messina, Obama's 2012 campaign manager, said in March 2013 that the group would not accept corporate donations and would disclose donation amounts.[13][14] In March 2013, OFA said that it would begin to publish its donors list (including donation amounts) on a quarterly basis.[15]

As of mid-2015, OFA had 30 million e-mail addresses, database of three million donors, and two million active participants.[16]


Messina, the group's chairman, and First Lady Michelle Obama announced the formation of OFA on January 18, 2013.[17] White House official Jon Carson left the Obama administration to become the executive director. Campaign senior adviser David Axelrod served as a consultant.[10]

In February 2013, The New York Times reported that donors contributing or raising $500,000 or more to OFA would put them on the group's national advisory board, granting the privilege of attending quarterly update meetings given by the president.[18] White House press spokesman Jay Carney denied that access to the President was being "sold", stating that OFA was an independent organization, and referred specific questions to the OFA staff.[19]

On March 8, Messina told CBS News that the president might attend a "founder's summit", but stated, "Whether you're a volunteer or a donor, we can't and we won't guarantee access to any government officials. But just as the president and administration officials deliver updates on the legislative process to Americans and organizations across the ideological spectrum, there may be occasions when members of Organizing for Action are included in those updates. These are not opportunities to lobby — they are briefings on the positions the president has taken and the status of seeing them through."[20][21]

On December 17, 2013, OFA tweeted a photograph of a young man with thick-rimmed glasses, wearing black-and-red plaid onesie pajamas, and cradling a mug. The accompanying text read: "Wear pajamas. Drink hot chocolate. Talk about getting health insurance. #GetTalking."[22] The tweet linked to the OFA website, which encouraged individuals to discuss Obamacare during the holiday season with those family members who were uninsured, and encourage them to sign up.[23] The tweet and pajama-clad man featured in it were quickly dubbed Pajama Boy, and mocked across social media, particularly by conservatives.[24][25]

In May 2014, OFA halved its staff and announced that it would stop requesting large contributions.[26]

In February 2017, after a long period of activity, OFA said that it had hired 14 field organizers as part of its campaign to defend Obama’s signature healthcare law. It hired Saumya Narechania, the former national field director at Enroll America, to run that campaign, Jennifer Warner as national organizing director, and former Clinton campaign spokesperson Jesse Lehrich as its communication director.[27]

In June 2018, OFA said that it intended to deploy organizers in 27 Republican-held congressional districts which could be key to a Democratic takeover of the House of Representatives.[28]

In early 2019, the group merged with the National Democratic Redistricting Committee, ending its independent status.[29]


  1. ^ Sweet, Lynn (April 18, 2016). "Katie Hogan new chief of Chicago-based Organizing for Action". Chicago Sun-Times. Retrieved June 13, 2016.
  2. ^ Thrush, Glenn; Epstein, Reid J.; Tau, Byron (January 17, 2013). "Obama unveils 'Organizing for Action'". Politico. Retrieved January 21, 2013.
  3. ^ a b "Organizing for Action FAQ". OFA. 2013. Archived from the original on June 21, 2013. Retrieved May 18, 2013.
  4. ^ Milkis, Sidney; York, John (July 29, 2015). "If the Obama presidency is winding down, why is his group Organizing for Action ramping up?". The Washington Post. Retrieved November 16, 2015.
  5. ^ a b Jennings, Natalie (January 18, 2013). "Obama campaign to become nonprofit, Organizing for Action". The Washington Post. Retrieved January 21, 2013.
  6. ^ "The New Nixon". WSJ. May 10, 2013. Retrieved May 18, 2013.
  7. ^ a b "Obama campaign evolving into group to push his agenda". Reuters. January 18, 2013. Retrieved January 21, 2013.
  8. ^ Dovere, Edward-Isaac (December 21, 2018). "Barack Obama Goes All In Politically to Fight Gerrymandering". The Atlantic. Retrieved December 23, 2020.
  9. ^ Casiano, Louis (December 20, 2018). "Obama to fold Organizing for Action group in effort to focus on gerrymandering reform: report". Fox News. Retrieved December 23, 2020.
  10. ^ a b Blumenthal, Paul (January 18, 2013). "Organizing For Action: Obama Campaign Relaunches As Issue-Based Nonprofit". The Huffington Post. Retrieved January 21, 2013.
  11. ^ a b Gold, Matea (January 18, 2013). "Obama aides launch Organizing for Action to back his agenda". Los Angeles Times. Retrieved January 21, 2013.
  12. ^ Obama sharing Twitter account with controversial campaign spin-off; The Washington Post, March 22, 2013. Aaron Blake, Retrieved 05/29/13.
  13. ^ Thomas, Ken (March 7, 2013). "Group Backing Obama Won't Take Corporate Money". Associated Press. Retrieved April 4, 2013.
  14. ^ Sink, Justin (March 13, 2013). "Obama allies defend OFA amid 'pay-to-play' access controversy". The Hill. Retrieved March 16, 2013.
  15. ^ Steiner, Keenan (March 13, 2013). "Pro-Obama group insists it's not selling access". Sunlight Foundation Reporting Group. Retrieved April 4, 2013.
  16. ^ Milkis, Sidney M.; York, John W. (July 29, 2015). "If the Obama presidency is winding down, why is his group Organizing for Action ramping up?". Washington Post. ISSN 0190-8286. Retrieved December 23, 2020.
  17. ^ Weiner, Rachel; Hamburger, Tom (March 7, 2013). "In Reversal, Organizing for Action Won't Take Corporate Cash". The Washington Post. Retrieved March 9, 2013.
  18. ^ Confessore, Nicholas (February 22, 2013). "Obama's Backers Seek Big Donors to Press Agenda". The New York Times. Retrieved March 16, 2013.
  19. ^ "Are donors paying for access to Obama?". CBS News. February 25, 2013. Retrieved March 16, 2013.
  20. ^ Sink, Justin (March 8, 2013). "Messina: Obama may meet with OFA donors amid controversy". The Hill. Archived from the original on June 8, 2013. Retrieved March 16, 2013.
  21. ^ Why we're raising money to support Obama agenda; CNN; March 7, 2013. Jim Messina.
  22. ^ "How do you plan to spend the cold days of December?". Twitter. Organizing for Action. December 17, 2013.
  23. ^ "Health Care for the Holidays". Organizing for Action. Archived from the original on January 5, 2014.
  24. ^ Blake, Aaron (December 18, 2013). "Christie tweets retort to Obama's 'Pajama Boy'". The Washington Post.
  25. ^ Cillizza, Chris (December 20, 2013). "Who had the worst week in Washington? Pajama Boy". The Washington Post.
  26. ^ Bump, Phillip (May 20, 2014). "How much longer will Organizing for Action survive?". The Washington Post. Retrieved November 16, 2015.
  27. ^ Seitz-Wald, Alex (February 10, 2017). "Obama-aligned Organizing for Action relaunches for Trump era". NBC News. Retrieved December 23, 2020.
  28. ^ Burns, Alexander (June 12, 2018). "Obama-Linked Group to Mobilize Democrats in Battle for House". The New York Times. Retrieved December 23, 2020.
  29. ^ Swanson, Ian (February 21, 2019). "Obama political arm to merge with Holder-run group". TheHill. Retrieved December 23, 2020.

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