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Eckhart Tolle joins Oprah to discuss his book A New Earth as part of a live webcast series on Oprah.com

Oprah's Book Club was a book discussion club segment of the American talk show The Oprah Winfrey Show, highlighting books chosen by host Oprah Winfrey. Winfrey started the book club in 1996, selecting a new book, usually a novel, for viewers to read and discuss each month.[1][2][3] In total the club recommended 70 books during its 15 years.

Due to the book club's widespread popularity, many obscure titles have become very popular bestsellers, increasing sales in some cases by as many as several million copies.[4] Al Greco, a Fordham University marketing professor, estimated the total sales of the 69 "Oprah editions" at over 55 million copies.[1]

The club has seen several literary controversies, such as Jonathan Franzen's public dissatisfaction with his novel The Corrections having been chosen by Winfrey,[1] and the now infamous incident of James Frey's memoir, A Million Little Pieces, a 2005 selection, being outed as almost entirety fabricated.[1] The latter controversy resulted in Frey and publisher Nan Talese being confronted and publicly shamed by Winfrey in a highly praised live televised episode of Winfrey's show.[5]

On Friday, June 1, 2012, Oprah announced the launch of Oprah's Book Club 2.0 with Wild by Cheryl Strayed. The new version of Oprah's Book Club, a joint project between OWN: The Oprah Winfrey Network and O, The Oprah Magazine, will incorporate the use of various social media platforms and e-readers.

On March 25, 2019, Apple Inc. and Oprah announced a revival of Oprah's Book Club that will air on Apple TV+.[6][7]

HistoryEdit

The book club's first selection on September 17, 1996, was the then recently published novel The Deep End of the Ocean by Jacquelyn Mitchard.[1] Winfrey discontinued the book club for one year in 2002, stating that she could not keep up with the required reading while still searching for contemporary novels that she enjoyed.[8] After its revival in 2003, books were selected on a more limited basis (three or four a year).

Winfrey returned to fiction with her 2007 selections of The Road by Cormac McCarthy in March and Middlesex by Jeffrey Eugenides in June. Shortly after its being chosen, The Road was awarded the Pulitzer Prize for Fiction. Winfrey conducted the first ever television interview with McCarthy, a famously reclusive author, on June 5, 2007.[9]

On October 5, 2007, the latest selection was announced as Love in the Time of Cholera, a 1985 novel by Nobel Prize laureate Gabriel García Márquez, greatly furthering not only the influence of the author in North America, but that of his translator Edith Grossman. Another work by Márquez, One Hundred Years of Solitude, was a previous selection for the book club in 2004.[10]

The last club selection was a special edition of Charles Dickens' A Tale of Two Cities and Great Expectations.[3] It had disappointingly low sales figures.[1]

InfluenceEdit

In Reading with Oprah: The Book Club That Changed America, Kathleen Rooney describes Winfrey as "a serious American intellectual who pioneered the use of electronic media, specifically television and the Internet, to take reading—a decidedly non-technological and highly individual act—and highlight its social elements and uses in such a way to motivate millions of erstwhile non-readers to pick up books."

Business Week stated:

Perhaps the most astonishing aspect of the Oprah phenomenon is how outsized her power is compared with that of other market movers. Some observers suggest that Jon Stewart of Comedy Central's The Daily Show could be No. 2. Other proven arm-twisters include Fox News's Sean Hannity, National Public Radio's Terry Gross, radio personality Don Imus, and CBS' 60 Minutes. But no one comes close to Oprah's clout: Publishers estimate that her power to sell a book is anywhere from 20 to 100 times that of any other media personality.[11]

In 2009 it was reported that the influence of Winfrey's book club had even spread to Brazil with picks like A New Earth dominating Brazil's best-seller list.[12]

The club generated so much success for some books that they went on to be adapted into films. This subset includes The Deep End of the Ocean and The Reader.

At the show's conclusion in May 2011, Nielsen BookScan created a list of the top-10 bestsellers from the club's final 10 years (prior data was unavailable).[2] The top four with sales figures as of May 2011:[13]

  1. Eckhart Tolle, A New Earth (2005), 3,370,000 copies
  2. James Frey, A Million Little Pieces, 2,695,500 copies
  3. Elie Wiesel, Night, 2,021,000 copies
  4. Cormac McCarthy, The Road, 1,385,000 copies

In a 2014 paper by economist Craig L. Garthwaite published in American Economic Journal: Applied Economics, it was reported that while the book club increased sales of individual titles in the list, it caused a short-term overall decrease in sales for the book industry as a whole after each selection was announced.[14][15] Since Oprah's selections were longer and more difficult classics that demanded greater time and energy to read, those people who were reading Oprah's books were not buying their usual fare of genre books, "there were statistically significant decreases for mysteries and action/adventure novels. Romances also saw a sales decline," following an Oprah endorsement. In the 12 weeks following an endorsement, "weekly adult fiction book sales decreased by a statistically significant 2.5 percent."[16]

Critical receptionEdit

The club has received critical commentaries from the literary community.

Scott Stossel, an editor at The Atlantic, wrote:

"There is something so relentlessly therapeutic, so consciously self-improving about the book club that it seems antithetical to discussions of serious literature. Literature should disturb the mind and derange the senses; it can be palliative, but it is not meant to be the easy, soothing one that Oprah would make it."[1]

ControversiesEdit

Jonathan FranzenEdit

Jonathan Franzen felt conflicted about his book The Corrections being chosen as a book club selection. After the announcement was made, he expressed distaste with being in the company of other Oprah's Book Club authors, saying in an interview that Winfrey had "picked some good books, but she's picked enough schmaltzy, one-dimensional ones that I cringe, myself, even though I think she's really smart and she's really fighting the good fight."[17] Franzen added that his novel was a "hard book for that audience."[18] Franzen also felt conflicted about being selected by Winfrey because he was hoping to attract a male audience.[19]

Following the criticism Franzen was uninvited from the televised book club dinner, and he apologized profusely.[20] When Franzen was not invited back, he suggested that perhaps he and Winfrey could still have dinner but not on TV, but Winfrey was all booked up, and her spokesperson said she was moving on.[18]

Other writers were critical of Franzen. Writing in the New York Times, author Verlyn Klinkenborg suggested that "lurking behind Mr. Franzen's rejection of Ms. Winfrey is an elemental distrust of readers, except for the ones he designates."[21] Andre Dubus III wrote that, "It is so elitist it offends me deeply. The assumption that high art is not for the masses, that they won't understand it and they don't deserve it – I find that reprehensible. Is that a judgment on the audience? Or on the books in whose company he would be?" [20] Editor Dennis Loy Johnson questioned Franzen's motivations, asking, "Is it misogyny, do you think, or class prejudice, or worse?"[19]

In 2010, Oprah chose another of Franzen's books, Freedom, for her book club. She says that after she read a copy of the book Franzen had sent her with a note, she called the author and gained his permission.[22] Oprah said "we have a little history this author and I", but called the book "a masterpiece", and according to an article in the Los Angeles Times, she "seems to have forgiven the bestselling author after their 2001 kerfuffle".[22][23]

James FreyEdit

In late 2005 and early 2006, Oprah's Book Club was again embroiled in controversy. Winfrey selected James Frey's A Million Little Pieces for the September 2005 selection. Pieces is a book billed as a memoir—a true account of Frey's life as an alcoholic, drug addict, and criminal. It became the Book Club's greatest selling book up to that point, and many readers spoke of how the account helped free them from drugs as well. But the additional attention focused on Frey's memoir soon led to critics questioning the validity of Frey's supposedly true account, especially regarding his treatment while in a rehabilitation facility and his stories of time spent in jail. Initially, Frey convinced Larry King that the embellishments in his book were of a sort that could be found in any literary memoir; Winfrey encouraged debate about how creative non-fiction should be classified, and cited the inspirational impact Frey's work had had on so many of her viewers. But as more accusations against the book surfaced, Winfrey invited Frey on the show to find out directly from him whether he had lied to her and her viewers. During a heated live televised debate, Winfrey forced Frey to admit that he had indeed lied about spending time in jail, and that he had no idea whether he had two root canals without painkillers or not, despite devoting several pages to describing them in excruciating detail. Winfrey then brought out Frey's publisher Nan Talese to defend her decision to classify the book as a memoir, and forced Talese to admit that she had done nothing to check the book's veracity, despite the fact that her representatives had assured Winfrey's staff that the book was indeed non-fiction and described it as "brutally honest" in a press release.

The media feasted over the televised showdown. David Carr of the New York Times wrote: "Both Mr. Frey and Ms. Talese were snapped in two like dry winter twigs."[5] "Oprah annihilates Frey," proclaimed Larry King.[24] New York Times columnist Maureen Dowd wrote, "It was a huge relief, after our long national slide into untruth and no consequences, into Swift boating and swift bucks, into W.'s delusion and denial, to see the Empress of Empathy icily hold someone accountable for lying,"[25] and the Washington Post's Richard Cohen was so impressed by the confrontation that he crowned Winfrey "Mensch of the Year."[26]

Oprah's Book Club selectionsEdit

Source: [27]

See also Oprah's Book Club 2.0

Date Title Author Reference
September 1996 The Deep End of the Ocean Jacquelyn Mitchard
October 1996 Song of Solomon Toni Morrison
November 1996 The Book of Ruth Jane Hamilton
December 1996 She's Come Undone Wally Lamb
February 1997 Stones from the River Ursula Hegi
April 1997 The Rapture of Canaan Sheri Reynolds
May 1997 The Heart of a Woman Maya Angelou
June 1997 Songs In Ordinary Time Mary McGarry Morris
September 1997 The Meanest Thing To Say Bill Cosby
September 1997 A Lesson Before Dying Ernest J. Gaines
October 1997 A Virtuous Woman Kaye Gibbons
October 1997 Ellen Foster Kaye Gibbons
December 1997 The Treasure Hunt Bill Cosby
December 1997 The Best Way to Play Bill Cosby
January 1998 Paradise Toni Morrison
March 1998 Here on Earth Alice Hoffman
April 1998 Black and Blue Anna Quindlen
May 1998 Breath, Eyes, Memory Edwidge Danticat
June 1998 I Know This Much Is True Wally Lamb
September 1998 What Looks Like Crazy on an Ordinary Day Pearl Cleage
October 1998 Midwives Chris Bohjalian
December 1998 Where the Heart Is Billie Letts
January 1999 Jewel Bret Lott
February 1999 The Reader Bernhard Schlink
March 1999 The Pilot's Wife Anita Shreve
May 1999 White Oleander Janet Fitch
June 1999 Mother of Pearl Melinda Haynes
September 1999 Tara Road Maeve Binchy
October 1999 River, Cross My Heart Breena Clarke
November 1999 Vinegar Hill A. Manette Ansay
December 1999 A Map of the World Jane Hamilton
January 2000 Gap Creek Robert Morgan
February 2000 Daughter of Fortune Isabel Allende
March 2000 Back Roads Tawni O'Dell
April 2000 The Bluest Eye Toni Morrison
May 2000 While I Was Gone Sue Miller
June 2000 The Poisonwood Bible Barbara Kingsolver
August 2000 Open House Elizabeth Berg
September 2000 Drowning Ruth Christina Schwarz
November 2000 House of Sand and Fog Andre Dubus III
January 2001 We Were the Mulvaneys Joyce Carol Oates
March 2001 Icy Sparks Gwyn Hyman Rubio
May 2001 Stolen Lives: Twenty Years in a Desert Jail Malika Oufkir
June 2001 Cane River Lalita Tademy
September 2001 The Corrections Jonathan Franzen
November 2001 A Fine Balance Rohinton Mistry
January 2002 Fall on Your Knees Ann-Marie MacDonald
April 2002 Sula Toni Morrison
June 2003 East of Eden John Steinbeck
September 2003 Cry, The Beloved Country Alan Paton
January 2004 One Hundred Years of Solitude Gabriel García Márquez
April 2004 The Heart Is a Lonely Hunter Carson McCullers
May 2004 Anna Karenina Leo Tolstoy
September 2004 The Good Earth Pearl S. Buck
June 2005 The Sound and the Fury, As I Lay Dying, Light in August William Faulkner
September 2005 A Million Little Pieces James Frey
January 2006 Night Elie Wiesel
January 2007 The Measure of a Man: A Spiritual Autobiography Sir Sidney Poitier
March 2007 The Road Cormac McCarthy
June 2007 Middlesex Jeffrey Eugenides
October 2007 Love in the Time of Cholera Gabriel García Márquez
November 2007 The Pillars of the Earth Ken Follett
January 2008 A New Earth Eckhart Tolle
September 2008 The Story of Edgar Sawtelle David Wroblewski [28]
September 2009 Say You're One of Them Uwem Akpan
September 2010 Freedom Jonathan Franzen
December 2010 Great Expectations, A Tale of Two Cities Charles Dickens

The original book club was closed and relaunched in 2012. See Oprah's Book Club 2.0 for the selections of the new club.

ReferencesEdit

FootnotesEdit

  1. ^ a b c d e f g Bob Minzesheimer, "How the 'Oprah Effect' changed publishing", USA Today, May 23, 2011.
  2. ^ a b Matthew Flamm, "Publishers say farewell to Oprah Book Club boon", Crain's New York Business, May 20, 2011.
  3. ^ a b Carolyn Kellogg, "Oprah's Book Club: She spoke, we read", Los Angeles Times, May 22, 2011.
  4. ^ Wyatt, Edward (June 7, 2004). "Tolstoy's Translators Experience Oprah's Effect". The New York Times. Retrieved October 5, 2007.
  5. ^ a b Carr, David (January 30, 2006). "How Oprahness Trumped Truthiness". The New York Times. Retrieved October 5, 2007.
  6. ^ Hipes, Patrick; Hipes, Patrick (March 25, 2019). "Apple Shows Off Original Series For First Time With Sizzle Reel – Watch". Deadline Hollywood. Retrieved March 27, 2019.
  7. ^ Gartenberg, Chaim (March 25, 2019). "Oprah will release two documentaries on Apple TV Plus along with a new book club". The Verge. Retrieved March 27, 2019.
  8. ^ Lacayo, Richard (April 7, 2002). "Oprah Turns the Page". Time Magazine. Retrieved October 5, 2007.
  9. ^ "Readers' Guide to The Road by Cormac McCarthy". Oprah.com. March 28, 2007. Retrieved October 13, 2013.
  10. ^ "Oprah Winfrey chooses Garcia Marquez's 'Love in the Time of Cholera' as next book club pick". The International Herald Tribune. October 5, 2007. Retrieved October 5, 2007.
  11. ^ "Why Oprah Opens Readers' Wallet". Business Week. October 10, 2005. Retrieved October 5, 2007.
  12. ^ "Oprah's Favorite Authors Dominate Bestseller Lists In Brazil". Webwire.com. February 23, 2009. Retrieved October 13, 2013.
  13. ^ Jason Boog. "Top 10 Bestselling Books in Oprah’s Book Club", GalleyCat, May 23, 2011.
  14. ^ Garthwaite, Craig L. (April 2014). "Demand Spillovers, Combative Advertising, and Celebrity Endorsements". American Economic Journal: Applied Economics. 6 (2). doi:10.1257/app.6.2.76.
  15. ^ Craig L. Garthwaite (2012). "You Get a Book! And You Get A Book: Demand Spillovers, Combative Advertising, and Celebrity Endorsements"
  16. ^ Kevin Drum (Mar 1, 2012). "The Unintended Consequences of Oprah's Book Club". Retrieved Mar 1, 2012.
  17. ^ "Jonathan Franzen Uncorrected". Retrieved October 5, 2007.
  18. ^ a b Schindehette, Susan. "Novel Approach - Feuds, The Corrections, The Oprah Winfrey Show, Jonathan Franzen, Oprah Winfrey". People.com. Retrieved October 13, 2013.
  19. ^ a b "Too Cool for Oprah". Mobylives.com. October 26, 2001. Retrieved October 13, 2013.
  20. ^ a b "Content: Reading Room". mediabistro. Retrieved October 13, 2013.
  21. ^ Klinkenborg, Verlyn (30 October 2001). "The Not-Yet-Ready-for-Prime-Time Novelist". The New York Times. Retrieved July 4, 2012.
  22. ^ a b "Oprah's Book Club Announcement - Video". Oprah.com. September 17, 2010. Retrieved October 13, 2013.
  23. ^ Kellogg, Carolyn (September 18, 2010). "Oprah's book club christens Franzen's 'Freedom'". Los Angeles Times.
  24. ^ "CNN.com - Transcripts". Transcripts.cnn.com. May 1, 2007. Retrieved October 13, 2013.
  25. ^ Dowd, Maureen (January 8, 2006). "Oprah's Bunk Club". The New York Times. Archived from the original on September 12, 2007. Retrieved October 5, 2007.
  26. ^ Poniewozik, James (January 26, 2006). "Oprah Clarifies Her Position: Truth, Good. Embarrassing Oprah, Very Bad". Time. Retrieved October 5, 2007.
  27. ^ "Oprah's Book Club: The Complete List" (PDF). Oprah.com. November 19, 2018. Retrieved May 4, 2019.
  28. ^ http://www.oprah.com/article/oprahsbookclub/edgarsawtelle/pkgedgarsawtelle/20080919_obc_edgar_book Archived October 3, 2008, at the Wayback Machine

Further readingEdit

External linksEdit