Wikipedia

OMG (NewJeans song)

"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. Written by Dimberg, Gigi, and NewJeans member Hanni, the lyrics are about romantic obsession. An incorporation of R&B, hip hop, and pop, "OMG" features hip-hop percussion, trap rhythms, and a UK garage-inflected groove. It also features plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion. Referencing Park Chan-wook's 2006 film I'm a Cyborg, But That's OK, the music video depicts the members with different mental illusions. To promote "OMG", NewJeans performed it on South Korean music programs, international music festivals, and awards shows.

"OMG"
Single by NewJeans
from the album OMG
Language
  • Korean
  • English
ReleasedJanuary 2, 2023
StudioHybe Studio
Genre
Length3:32
3:30 (remix)
LabelADOR
Composer(s)
Lyricist(s)
Producer(s)Park Jin-su
NewJeans singles chronology
"Ditto"
(2022) 		"OMG"
(2023) 		"Super Shy"
(2023)
Music videos
"OMG" on YouTube
"OMG" (Performance ver. 1) on YouTube
"OMG" (Performance ver. 2) on YouTube

Upon release, music critics described the production as fresh and catchy. Buoyed by its viral success on the video-sharing platform TikTok, "OMG" peaked at number 10 on the Billboard Global 200, number seven on the Billboard Japan Hot 100, and number two on the South Korean Circle Digital Chart. It peaked at number one in Singapore and on Billboard's Hits of the World charts for South Korea, Taiwan, and Vietnam. The Recording Industry Association of Japan (RIAJ) and the Korea Music Content Association (KMCA) certified "OMG" platinum for exceeding 100 million streams. It won the Best Song Award at the 33rd Seoul Music Awards and received a nomination for Top Global K-Pop Song at the 2023 Billboard Music Awards.

Background and release edit

The South Korean idol girl group NewJeans debuted in August 2022 with their self-titled debut extended play, which was surprise-released and featured a string of commercially successful singles: "Attention", "Hype Boy", and "Cookie".[1] On November 10, 2022, during Hybe Corporation's annual community press conference on YouTube, CEO Jiwon Park announced that NewJeans' first single album, OMG, would be released on January 2, 2023.[2] According to a press release, the two-track single album would include the eponymous lead single "OMG" and a "pre-release" single, "Ditto", which would be released on December 19, 2022. The first teasers for the album were released on December 12.[3] As scheduled, the single was released for download and streaming through several music portals including iTunes and Melon.[4] Remixed by its original producer Park Jin-su, a new version of "OMG" served as the lead single for NewJeans' first remix album, NJWMX, released on December 19, 2023.[5]

The 6-minute music video for "OMG" was released on January 2, 2023, alongside the single album's release. Directed by Shin Woo-seok of Dolphiners Films, it depicts the group's members in a mental hospital, a reference to Park Chan-wook's rom-com film I'm a Cyborg, But That's OK (2006);[6] all members have their own delusions: Hanni believes herself to be Siri, Minji believes that she is a doctor taking care of the other members, Hyein sees herself as a fairy tale character, Haerin believes that she's actually a cat, and Danielle is aware of them being NewJeans in real life, even pointing out that they are filming a music video. The video ends with a montage of the group's previous videos and performances, including a snippet of their music video for "Attention". The video also features cameos from actor Kim Joo-hun and former webtoon writer Lee Mal-nyeon.[7]

To promote "OMG", NewJeans performed the song on two South Korean music programs: Inkigayo[8] and Music Bank.[9] The group included the song in their set lists for music festivals that they participated in 2023, including Weverse Con Festival in South Korea,[10] Lollapalooza in the U.S.,[11] Summer Sonic Festival in Japan,[12] and Music Bank Global Festival in South Korea[13] and Japan.[14] They also performed "OMG" on awards shows, including the 37th Golden Disc Awards,[15] the 2023 Billboard Music Awards,[16] and the 2023 Asia Artist Awards.[17]

Music and lyrics edit

 
"OMG"
A sample demonstrating the pre-chorus and chorus of "OMG", an R&B-hip hop track that incorporates trap percussion and rhythms, skittering cowbells, and staccato synths.
Problems playing this file? See media help.

"OMG" contains lyrics in both Korean and English that were written by group member Hanni, Gigi, and Ylva Dimberg. Dimberg also composed the track with David Dawood and producer Park Jin-su.[18] Hanni said that she was inspired by "high school teen dramas where the girls are at their lockers and they're talking about a guy they like" when writing the lyrics.[6] She tried to make the lyrics conversational and find the right words in both Korean and English so that "the pronunciation [...] sticks to the melody".[6]

The song is about a blossoming young love; the narrator dedicates the song to somebody who is there for her love ("No I can never let him go/ I only think of you 24/ I'm a lucky girl I know, I know/ Before I met you/ Everything was pointless").[19] The narrator's friends ask her, "Who is he?"[20] The romance appears to be one-sided at times and drives the narrator crazy ("Wherever, whenever/ There ain't nothing else that I would hold on to/ I hear his voice through all the noise/ Don't let go of my hand for one second no, no/ Got no worries 'cause I got someone/ It's okay to be alone 'cause I love someone").[21] In the refrain, Hanni sings, "I was really hoping/ That he will come through", hinting at the disappointment and melancholy that the narrator experiences.[22] The members perform in both pop vocals and melodic rapping.[23]

"OMG" opens with plucked, staccato synth chords and progresses with skittering cowbells and anchoring percussion in the pre-chorus. The chorus features vocal chopping and the track concludes with layered percussion, vocal harmonies, and piano.[24] It mixes elements of club genres including hip hop, R&B, trap, and UK garage,[19] showcased through its hip-hop percussion,[23] trap rhythms, and UK garage-inflected groove.[24][25] Pitchfork's Joshua Minsoo Kim described "OMG" as a "soft, minimalist R&B" track,[22] while Beats Per Minute's JT Early described it as "bouncy synth-R&B".[26] Hankook Ilbo popular music journalist Ko Kyung-seok deemed it a "simple hip-hop R&B" track.[25] August Brown of the Los Angeles Times considered the song "Y2K-era pop/R&B",[27] whereas Rolling Stone deemed it a throwback to 1990s R&B with a "21st-century appeal" brought by the synths.[28] The remix was described in a press release as an hip hop track with an Afro rhythm.[5]

Reception edit

"OMG" received generally positive reviews. Writing for Pitchfork, Joshua Minsoo Kim said that the song "offers a sweet portrait of private longing".[22] Popular music journalist Ko Kyung-seok of Hankook Ilbo said "it draws the listener in with an easy-to-listen arrangement".[25] NME's Rhian Daly commented that although "OMG" was not as strong as the group's last single "Hype Boy", it still "is both a nonchalant shrugging off of the burden of swift success and a steady step forward for a group seemingly already on the path to being K-pop superstars".[29] The magazine selected the song as one of the "15 best K-pop songs of 2023 so far".[30] Rolling Stone and the Los Angeles Times included "OMG" in their lists of the Best Songs of 2023 So Far, both published in June; the former regarded it as a "pristine pop song with a glowing—and glowed-up—heart at its core"[28] and the latter said it proved NewJeans as a "new hope" for the label Hybe.[27] Associated Press writer Maria Sherman included the song in her list of the best songs of 2023.[31] "OMG" also appeared at number 26 on Consequence's list of the best songs of 2023.[32]

"OMG" was met with viral success on the video-sharing platform TikTok and prompted many dance challenges.[33][34] It peaked at number 10 on the Billboard Global 200.[35] In South Korea, "OMG" peaked at number two on the South Korean Circle Digital Chart[36] and was the second best-performing song of January 2023, trailing behind the group's "Ditto".[37] It was the fourth best-performing song of the year in South Korea and was certified platinum by the Korea Music Content Association (KMCA) for exceeding 100 million streams.[38][39] In Japan, "OMG" peaked at number seven on the Japan Hot 100 chart and was certified platinum by the Recording Industry Association of Japan (RIAJ) for surpassing 100 million streams.[40][41] The single peaked atop the singles chart in Singapore[42] and Billboard's Hits of the World charts for South Korea,[43] Taiwan,[44] and Vietnam.[45] In North America, it peaked at number 74 on the US Billboard Hot 100[46] and number 35 on the Canadian Hot 100.[47]

Accolades edit

Award and nominations for "OMG"
Organization Year Award Result Ref.
Billboard Music Awards 2023 Top Global K-Pop Song Nominated [48]
The Fact Music Awards 2023 Best Music – Spring Nominated [49]
Japan Gold Disc Awards 2024 Song of the Year by Streaming – Asia Won [50]
Seoul Music Awards 2023 Best Song Award Won [51]
Music program awards
Program Date Ref.
M Countdown January 12, 2023 [52]
Inkigayo January 15, 2023 [53]
March 19, 2023 [54]
March 26, 2023 [55]
Music Bank January 27, 2023 [56]

Credits and personnel edit

Credits are adapted from the liner notes of OMG.[57]

Location

Credits and personnel

  • Jinsu Park – composition, instrumental, programming
  • Ylva Dimberg – composition, lyrics, background vocals
  • David Dawood – composition
  • Gigi – lyrics
  • Hanni (NewJeans) – lyrics
  • Heejin Min – vocal directing
  • Jungwoo Jang – vocal directing
  • Hyejin Choi – vocal editing
  • NewJeans – background vocals
  • Emily Kim – background vocals
  • Sujeong Kim – recording engineer
  • Phil Tan – mix engineer
  • Bill Zimmerman – additional engineering

Charts edit

Certifications edit

‹See Tfd›
Certifications for "OMG"
Region Certification Certified units/sales
Streaming
Japan (RIAJ)[41] Platinum 100,000,000†
South Korea (KMCA)[39] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history edit

Release history for "OMG"
Region Date Format Label Ref.
Various January 2, 2023
[18]

References edit

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