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In Chinese tradition, certain numbers are believed by some to be auspicious (吉利, pinyin: jílì; Cantonese Yale: gātleih) or inauspicious (不利, pinyin: bùlì; Cantonese Yale: bātleih) based on the Chinese word that the number sounds similar to. The numbers 6, 8, and 9 are generally considered to be auspicious, while 4 and 7 are considered inauspicious.
The number 1 (一, pinyin: yī; Cantonese Yale: yāt) is neither auspicious nor inauspicious. It is a number given to winners to indicate the first place. But it can also symbolize loneliness or being single. For example: November 11th is the Singles' Day in China, as the date has four ‘1’ which stand for singles.
The number 2 (二 or 兩, pinyin: èr or liǎng) is most often considered a good number in Chinese culture. There is a Chinese saying: "good things come in pairs". It is common to repeat characters in product brand names, such as the character 喜 (pinyin: xǐ; Cantonese Yale: héi; literally: 'joy'), can be repeated to form the character 囍 (pinyin: shuāng xǐ; Cantonese Yale: sēung héi; literally: 'double joy'). In Cantonese, 2 (二 or 兩, Cantonese Yale: yih or léuhng) is homophone with the characters for "easy" (易, Cantonese Yale: yih) and "bright" (亮, Cantonese Yale: leuhng).
The number 3 (三, pinyin: sān; Cantonese Yale: sāam) sounds like 生 (pinyin: shēng; Cantonese Yale: sāang), which means "to live" or "life" so it's considered a good number. It's significant since it is one of three important stages in a person’s life (birth, marriage, and death).
On the other hand, number 3 (三,pinyin: sān; Cantonese Yale: sāam) sounds like 散 (pinyin: sàn; Cantonese Yale: saan) which means "to split" or "to separate" or "to part ways" or "to break up with" so it's a bad number too.
The number 4 (四, pinyin: sì; Cantonese Yale: sei) is considered an unlucky number in Chinese because it is nearly homophonous to the word "death" (死 pinyin: sǐ; Cantonese Yale: séi). Thus, some buildings in East Asia omit floors and room numbers containing 4, similar to the Western practice of some buildings not having a 13th floor because 13 is considered unlucky. Where East Asian and Western cultures blend, such as in Hong Kong, it is possible in some buildings that the thirteenth floor along with all the floors with 4s to be omitted. Thus a building whose top floor is numbered 100 would in fact have just eighty one floors.
- 53 (pinyin: wǔ sān; Cantonese Yale: ńg sāam) sounds like "my life" in Mandarin (吾生, wú shēng) and Cantonese (唔生, m̀ sāang).
- 54 (pinyin: wǔ sì; Cantonese Yale: ńg sei) sounds like "my death" in Mandarin (吾死, wú sǐ) and Cantonese (唔死, m̀ séi).
- 58 (pinyin: wǔ bā; Cantonese Yale: ńg baat) sounds like "me prosper" in Mandarin (吾發, pinyin: wǔ fā) and Cantonese (唔發, m̀ faat).
Five is also associated with the five elements (Water, Fire, Earth, Wood, and Metal) in Chinese philosophy, and in turn was historically associated with the Emperor of China. For example, the Tiananmen gate, being the main thoroughfare to the Forbidden City, has five arches.
The number 6 (六, pinyin: liù) in Mandarin sounds like "slick" or "smooth" (溜, pinyin: liū). In Cantonese, 6 (Cantonese Yale: lok6) sounds like "good fortune" or "happiness" (祿, 樂 Cantonese Yale: lok6). Therefore six is considered a good number for business.
The number 7 (七, pinyin: qī) in Mandarin sounds like "even" in Mandarin (齊, pinyin: qí), so it is a good number for relationships. It also sounds like "arise" (起, pinyin: qǐ) and "life essence" (氣, pinyin: qì) in Mandarin. Seven can also be considered an unlucky number since the 7th month (July) is a "ghost month". It also sounds like "to deceive" (欺, pinyin: qī) in Mandarin. In Cantonese, 7 (Cantonese Yale: chāt) sounds like 𨳍 (Cantonese Yale: chat), which is a vulgar way of saying "penis".
The number 8 (八, pinyin: bā; Cantonese Yale: baat) sounds like "發" (pinyin: fā; Cantonese Yale: faat; literally: 'to prosper'). There is also a visual resemblance between 88 and 囍 (pinyin: shuāng xǐ; Cantonese Yale: sēung héi; literally: 'double joy'), a popular decorative design composed of two stylized characters 喜 (pinyin: xǐ; Cantonese Yale: héi; literally: 'joy').
The number 8 is viewed as such an auspicious number that even being assigned a number with several eights is considered very lucky.
- In 2014, the Australian Department of Home Affairs renamed their previous Business Skills (provisional) visas, subclasses 160-165, to 188 and 888 Subclasses, both of which include eights.
- In 2003, the phone number "+86 28 8888 8888" was sold to Sichuan Airlines for CN¥2.33 million (approximately US$280,000).
- The opening ceremony of the 2008 Summer Olympics in Beijing began on 8/8/08 at 8 minutes and 8 seconds past 8 pm local time (UTC+08).
- China, Taiwan, Hong Kong, Macau, Malaysia, The Philippines and Singapore use the time zone UTC+08:00.
- The Petronas Twin Towers in Malaysia each have 88 floors.
- The minivans that GM makes for the Chinese market is called the Buick GL8, but the minivans sold in other countries didn't have that name.
- The Air Canada route from Shanghai to Toronto is Flight AC88.
- The KLM route from Hong Kong to Amsterdam is Flight KL888.
- The Etihad Airways route from Abu Dhabi to Beijing then onwards to Nagoya is Flight EY888.
- The United Airlines route from Beijing to San Francisco is Flight UA888, the route from Beijing to Newark is Flight UA88, and the route from Chengdu to San Francisco is Flight UA8.
- The Air Astana route from Beijing to Almaty is Flight KC888.
- The British Airways route from Chengdu to London is Flight BA88.
- One of Cathay Pacific's flight numbers from Hong Kong to Vancouver and New York is CX888.
- Singapore Airlines reserves flight numbers beginning with the number 8 for flights to Mainland China, Hong Kong (except SQ1/2 to and from San Francisco via Hong Kong) and Taiwan (i.e. a typical flight between Singapore and Hong Kong would be numbered SQ856/861).
- SriLankan Airlines reserves flight numbers beginning with the number 8 for flights to Mainland China and Hong Kong.
- The US Treasury has sold 70,000 dollar bills with serial numbers that contain 4 eights.
- Boeing delivered the 8,888th 737 to come off the production line to Xiamen Airlines. The airplane, a Next-Generation 737-800, features a special livery commemorating the airplane's significance.
- In Singapore, a breeder of rare Dragon fish (Asian Arowana, which are "lucky fish" and being a rare species, are required to be microchipped), makes sure to use numbers with plenty of eights in their microchip tag numbers, and appears to reserve particular numbers especially rich in eights and sixes (e.g., 702088880006688) for particularly valuable specimens.
- As part of grand opening promotions, a Commerce Bank branch in New York's Chinatown raffled off safety deposit box No. 888.
- An "auspicious" numbering system was adopted by the developers of 39 Conduit Road Hong Kong, where the top floor was "88" – Chinese for double fortune. It is already common in Hong Kong for ~4th floors not to exist; there is no requirement by the Buildings Department for numbering other than that it being "made in a logical order." A total of 43 intermediate floor numbers are omitted from 39 Conduit Road: those missing include 14, 24, 34, 54, 64, all floors between 40 and 49; the floor number which follows 68 is 88.
- Similar to the common Western practice of using "9" for price points, it is common to see "8" being used in its place to achieve the same psychological effect. So for example menu prices like $58, $88 are frequently seen.
The number 9 (九, pinyin: jiǔ; Cantonese Yale: gáu) was historically associated with the Emperor of China, and the number was frequently used in matters relating to the Emperor, before the establishment of the imperial examinations officials were organized in the nine-rank system, the nine bestowments were rewards the Emperor made for officials of extraordinary capacity and loyalty, while the nine familial exterminations was one of the harshest punishments the Emperor sentenced; the Emperor's robes often had nine dragons, and Chinese mythology held that the dragon has nine children. Also, the number 9 sounds like "long lasting" (久, pinyin: jiǔ; Cantonese Yale: gáu), so it is often used in weddings.
- 514 (pinyin: wǔ yāo sì) in Mandarin sounds like "我要死" (pinyin: wǒ yào sǐ; literally: 'I want to die').
- 167 (Cantonese Yale: yāt luhk chāt) in Cantonese sounds like "一碌𨳍" (Cantonese Yale: yāt lūk chat), which is a vulgar way of saying "a dick".
- 168 (pinyin: yī liù bā; Cantonese Yale: yāt luhk baat) sounds like "一路發" (pinyin: yī lù fā; Cantonese Yale: yāt louh faat) meaning "fortune all the way".
- 5354 (Cantonese Yale: ńg sāam ńg sei) in Cantonese sounds like "唔生唔死" (Cantonese Yale: m̀ sāang m̀ séi) meaning "not alive not dead", referring to being in a miserable state like one is almost dead.
- 7456 (pinyin: qī sì wǔ liù) in Mandarin sounds like "氣死我了" (pinyin: qì sǐ wǒ le) meaning "to make me angry" or "to piss me off".
- 9413 (pinyin: jiǔ sì yī sān; Cantonese Yale: gáu sei yāt sāam) sounds like "九死一生" (pinyin: jiǔ sǐ yī shēng; Cantonese Yale: gáu séi yāt sāang; literally: 'nine die one live') meaning 90% chance of being dead and only 10% chance of being alive, or survived such situations (a narrow escape).
- 1314 (pinyin: yī sān yī sì; Cantonese Yale: yāt sāam yāt sei) sounds like "一生一世" (pinyin: yīshēngyīshì; Cantonese Yale: yāt sāng yāt sai; literally: 'one life one lifetime') meaning "forever" and is often used romantically.
- 520 (pinyin: wǔ èr líng) in Mandarin sounds similar to "我愛你" (pinyin: wǒ ài nǐ; literally: 'I love you').
- 5201314 (pinyin: wǔ èr líng yī sān yī sì) in Mandarin sounds like "我愛你一生一世" (pinyin: wǒ ài nǐ yīshēngyīshì; literally: 'I love you a lifetime').
- 48: Any 3 digit numbers that ends with 48 sounds like "wealthy for X lifetimes", for example, 748 (pinyin: qī sì bā) sounds like "七世發" (pinyin: qī shì fā) meaning "wealthy for 7 lifetimes".
- 448 (pinyin: sì sì bā) sounds like "死先發" (pinyin: sǐ xiān fā) meaning "wealthy on death".
- 548 (Cantonese Yale: ńg sei baat) in Cantonese sounds like "唔洗發"(Cantonese Yale: m̀ sái faat) meaning "no need to be wealthy".
- 748 (pinyin: qī sì bā) in Mandarin sounds like "去死吧" (pinyin: qù sǐ ba; literally: 'go die').
- 518 (pinyin: wǔ yāo bā) in Mandarin sounds like "我要發" (pinyin: wǒ yào fā) which means "I am going to prosper".
- "Australian New Business Visa Subclasses". Australian Department of Home Affairs. 2019-08-14. Retrieved 14 August 2019.
- "China's 'lucky' phone number". BBC News. 2003-08-13. Retrieved 24 December 2013.
- "Patriot games: China makes its point with greatest show" by Richard Williams, The Guardian, published August 9, 2008
- Chang, Andrew (25 May 2015). "Treasury Has a Hit With 'Prosperity Notes'". ABC News. Retrieved 1 May 2015.
- "Boeing, Xiamen Airlines Celebrate Milestone 8,888th 737 Delivery". Boeing. 28 Jan 2016.
- "Dragon Fish Industry Photo Gallery 13". Retrieved 21 January 2016.
- "Arowana King & Platinium Xback". Retrieved 21 January 2016.
- Moy, Patsy; Yiu, Derek (22 October 2009). "Raising the roof over developer's tall story". The Standard. Archived from the original on 4 June 2011.
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- Yuan, Xiaohui. "Chinese Lucky Numbers". Numberphile. Brady Haran. Archived from the original on 2014-01-09. Retrieved 2013-04-02.